I've used a number of shampoo bars before, but they've always left my thick hair feeling incredibly heavy and stodgy almost! After seeing the reviews, I thought I'd give KinKind a go, and I'm SO pleased I did!! Used this morning for the first time (Shine), the shampoo lathered beautifully, then used the conditioner as recommended and it immediately softened, allowing me to run a comb through. My hair is so thick, usually this is impossible. Anyway, now it feels soft, easy to brush, has life in it and my scalp isn't itching like it has been recently!! I am converted. Thank you SO MUCH for creating such a wonderful product, I am happy that this ticks all the boxes - cruelty free, exceeds expectations, no plastic waste = winner!! 💕