I was so over it. I knew I needed a vitamin for my kids, because whether we like it or not, they are just not getting all the nutrition they need from whole foods on a daily basis - and let's face it, being a parent is really hard. As a full-time working mom of 4 kids, I needed a win. I tried every single organic kids vitamin one out there (you've seen all the ads). For one reason or another my kids hated them all. Finally, we found first day - praise. My kids love them. No more fighting, no more worrying.. everyone is happy.