I always have trouble remembering to give vitamins daily but the kids ask for these so it helps me. Also, my youngest is such a picky eater and rarely eats meat as well. I noticed his bad mood swings and knew I had to help him get proper nutrition in addition to what he ate. These vitamins have been a game changer and have really helped him. If we happen to forget to take vitamins for a couple days, you can definitely see the difference. I recommend these to all parents!