CHFA NOW Countdown keeps rolling and Nationwide Natural Foods is excited to spotlight a brand shaking up the Gluten Free baking aisle in the best way possible WTF What The Flour π§πΎπ¨π¦
At What The Flour, it is about more than baking mixes. It is about building a community of baking enthusiasts, health conscious eaters and advocates for a more inclusive food system. The brand was born from one simple question... How can delicious Gluten Free and Vegan baked goods be accessible to everyone, regardless of dietary needs or lifestyle choices?
Quality sits at the core of everything they do. From sourcing premium ingredients to rigorous product testing, every bag of WTF mix is crafted to deliver exceptional taste and texture proving that Gluten Free never has to mean taste free.
Their mixes are:
100 percent Vegan and cruelty free
Non GMO and made with natural ingredients
Produced in a peanut free environment for added safety
Beyond the kitchen, WTF is committed to impact. Through their partnership with Mamas for Mamas, they help provide Gluten Free food options to families in crisis while continuing to work toward more sustainable practices to help bake the world a better place.
π Visit WTF - What The Flour at CHFA NOW
Booth #930
Be sure to stop by, sample the lineup and experience Gluten Free baking done right.
Stay tuned as Nationwide Natural Foods continues the CHFA NOW Countdown spotlighting the brands you will not want to miss.
#CHFANOW #NationwideNaturalFoods #BrandSpotlight #WTFWhatTheFlour #GlutenFree #VeganBaking
CHFA NOW Countdown is officially on!
Proud to be part of the Nationwide Natural Foods family and excited to showcase Casalinga Soups together at CHFA NOW. π¨π¦ π
Rooted in authentic Italian tradition and crafted locally in Burnaby BC, Casalinga Soups brings the warmth of homemade cooking to retailers and families across Western Canada. Built on the philosophy of simple ingredients and timeless recipes, every soup is thoughtfully prepared in small batches using clean, plant based ingredients with no gluten, no grains, no oil and nothing artificial.
From the comforting Tuscan Creamy White Bean to the hearty Spicy Lentil Soup, Casalinga has carved out a unique space in the category delivering soups that are deeply nourishing and incredibly flavourful proving that better for you can still be rich, satisfying and indulgent.
π Visit Casalinga Soups at CHFA NOW
Booth #926
Stop by to sample the lineup and experience firsthand the passion, flavour and tradition behind every batch.
#CHFANOW #CasalingaSoups #BrandSpotlight #buyBC #CanadianMade #WomenOwned #NaturalFoods #PlantBased #RetailReady #CHFA2026
Brand #7 at CHFA NOW is Divine Chocolate!
This brand is dedicated to sourcing ingredients ethically, using Fairtrade cocoa, and sharing profits with smallholder farmers.
Made to savour every bite π«
Visit Divine Chocolate at Booth 1043
February 21-22 at CHFA NOW Vancouver 2026!
#AbundantByDesign #CHFAnow #divinechocolate #chocolatelover #FairtradeChocolate #EthicalIndulgence
CHFA NOW Countdown continues and Nationwide Natural Foods is proud to spotlight a Canadian brand leading the way in premium Gluten Free oats from Wescana Foods πΎπ¨π¦
Wescana Foods is a family owned and operated business founded by Randy Sihota after identifying a gap in the market for high quality Gluten Free oats at an accessible price point. His vision was to bring the best oats from the Canadian Prairies to homes across the country.
Supporting Wescana means supporting a proudly Canadian family business rooted in wellness and accessibility.
With Wescana Foods, consumers never have to compromise their Gluten Free lifestyle. Their oats are grown on exclusively Gluten Free farmlands in the Prairies and packaged in a dedicated Gluten Free facility on Vancouver Island ensuring purity in every bag. From whole oats to light and fluffy Oat Flour and fibre rich Oat Bran, their lineup delivers functional, clean label pantry staples made for everyday living.
The Wescana Promise
Non GMO Certified
Purity Protocol traceable from seed to bag with no glyphosates
Certified Gluten Free
100 Percent Canadian grown and processed
π Visit Wescana Foods at CHFA NOW
Booth #930
Stay tuned as Nationwide Natural Foods continues the CHFA NOW Countdown spotlighting the brands you will not want to miss.
#CHFANOW #NationwideNaturalFoods #BrandSpotlight #WescanaFoods #GlutenFree #Oats #CanadianMade #NonGMO #PlantBased #NaturalFoods #RetailReady #CHFA2026
CHFA NOW Countdown is officially on and Nationwide Natural Foods is proud to kick off the spotlight series by featuring one of the most exciting rising stars in the Canadian natural foods space Casalinga Soups π²π¨π¦
Rooted in authentic Italian tradition and crafted locally in Burnaby BC, Casalinga Soups brings the warmth of homemade cooking to retailers and families across Western Canada. Founded on the philosophy of simple ingredients and timeless recipes, every soup is thoughtfully prepared in small batches using clean, plant based ingredients with no gluten, no grains, no oil and nothing artificial.
From their comforting Tuscan Creamy White Bean to their hearty Spicy Lentil Soup, Casalinga has carved a unique space in the category by delivering soups that are both deeply nourishing and incredibly flavourful, proving that better for you can still mean rich, satisfying and indulgent.
As a proud woman owned Canadian brand, Casalinga Soups continues to lead with innovation, quality and heart, making them a perfect partner on shelf and an exciting brand to watch in 2026.
π Visit Casalinga Soups at CHFA NOW
Booth #926
Be sure to stop by Nationwide to sample and learn more about the incredible brands shaping the future of natural and organic food in Canada. Casalinga Soups is just the beginning π
Stay tuned as Nationwide Natural Foods continues the CHFA NOW Countdown spotlighting the brands you will not want to miss.
#CHFANOW #NationwideNaturalFoods #BrandSpotlight #CasalingaSoups #buyBC #CanadianMade #WomenOwned #NaturalFoods #PlantBased #RetailReady #CHFA2026
Don Thompson and the Beacon Commerce team will be at CHFA NOW in Vancouver - and we'd love to see you there!
DM us to connect at the show!
#CHFAnow #CHFAwest #CHFA #amazonbusiness #omnichannel #ecommerce