We chatted with Cyril, our brilliant Naturopathic Doctorand Formulator, at CHFA in Toronto to hear all about his go-to product—Multi-V-Min! 🌿
Now it’s your turn: which of our products is your personal favorite? Share your pick in the comments below—we can’t wait to hear!
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Nous avons discuté avec Cyril, notre brillant naturopathe et formulateur, lors du salon CHFA à Toronto, afin d’en savoir plus sur son produit préféré : Multi-V-Min ! 🌿
À vous maintenant : lequel de nos produits est votre préféré ? Partagez votre choix dans les commentaires ci-dessous, nous avons hâte de le découvrir !
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#herbasante #alterra #holistichealth #healthandwellness #multivitamin #wellnessjourney #antioxidant #CHFAnow
EarthSuds, on behalf of the entire CHFA team, congratulations on winning CHFA Launch Pad at CHFA NOW Toronto 2025!
You were rightly crowned Most Innovative Product at this year’s event for your commitment towards replacing the billions of plastic toiletry bottles sent to landfills annually. Taking home a prize package worth over $55,000, it’s clear, after witnessing your pitch on Friday, that you’re well on your way to paving the future of natural, organic and wellness products in Canada.
Huge congrats to our other finalists; your pitches were amazing, and we’re so proud and grateful to have had the opportunity to learn more about your latest and greatest innovations.
Learn more about the finalists and the winner of CHFA Launch Pad on our website.
#CHFAnow
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EarthSuds, de la part de toute l'équipe CHFA, nous tenons à vous féliciter pour avoir remporté le prix CHFA Launch Pad lors du salon CHFA NOW Toronto 2025.
Vous avez été récompensé à juste titre comme produit le plus innovant lors de l'événement de cette année pour votre engagement à remplacer les milliards de flacons de produits de toilette en plastique envoyés chaque année dans les décharges. Avec un prix d'une valeur de plus de 55 000 dollars, il est clair, après avoir assisté à votre présentation vendredi, que vous êtes en bonne voie pour ouvrir la voie à l'avenir des produits naturels, biologiques et de bien-être au Canada.
Félicitations à nos autres finalistes, vos présentations étaient remarquables, et nous sommes très fiers et reconnaissants d'avoir eu l'occasion d'en apprendre davantage sur vos dernières et plus remarquables innovations.
Pour en savoir plus sur les finalistes et le gagnant du CHFA Launch Pad, rendez-vous sur notre site web.
Thank you / merci
nielseniq (Presenting Partner / partenaire présentateur)
we.are.grant hive_naturals trunorthmbc (Prize Sponsors / commanditaires des prix)
faskenlaw indigonpm OnDeck by onfc_ca unficanada (Sponsors / commanditaires)
September’s episode of NOW & Then is live, and we’ve left you on a cliffhanger…
In this sneak peek, Lynsey teases one of the big topics from this month’s episode: Top Wellness Trends to Watch for 2026, from Luxury Wellness to Active Inclusive Lifestyles and the rise of Soft Wellness.
But that's just the beginning of what was discussed...
Lynsey and Ashley are fresh off the show floor at #chfanow Toronto and they’re breaking down:
- Personal highlights from the event
- Wellness trends shaping the future
& Key regulatory updates you need to know, from:
• Health Canada's Red Tape Reduction plans
• Final GMP Guidance 4.0
• New organic import rules
• EU Deforestation Reg updates for exporters
Whether you're a brand, retailer, or regulator, this episode is full of insights that you don't want to miss.
You can listen now on Spotify or Apple Podcasts, all you need to do is head to the link in bio.
Got a question or topic for the next episode? Slide into our DMs and we'd love to answer your question on our next episode!
Sharing is caring — and it’s contagious (in the best way).
We’re so grateful to founders like Genna from Silver Swallow and Maju from Green Sun Foods for sharing their incredible gifts with us at CHFA NOW.
When founders generously share their passion and their products, it doesn’t stop with us — it gives us the chance to pass that joy along. And really, the best gifts are the ones that are fully consumed, savoured, and talked about long after they’re gone.
These brands will definitely be the talk of the party tonight as we gather with friends for dinner. 🥂💚
#SharingIsCaring #CHFANow #Gratitude #FounderLove #CanadianWomenInFood #SilverSwallow #greensunfoods
What if knowing your consumer isn’t the same as understanding them?
Our latest interview series cuts through the noise. No trend reports. No guesswork. Just real conversations with Canadian CPG brands, sharing what’s keeping them curious, cautious, and moving forward.
Thanks to Christos Lalaitzis from drinkaelo for the convo on Episode 3 of Cashew Cuts: cahealthfood Edition.
Let’s get to what really matters.
#CanadianHealthfoodAssociation #CHFA #CHFAnow #ConsumerInsights #Founders #Marketers #CPG #Consumerpackagedgoods #Health #HealthandWellness #Innovation #CPGInnovation #NewProduct #Marketing #MarketResearch #aelo
🌿When pasta can fuel your wellness goals, that is a tasty win-win!✨
A couple of weeks ago at the cahealthfood CHFA NOW Toronto 2025 trade show, I had the chance to try wellth_foods Yellow Pea Rotini protein pasta for the first time— and wow, I was impressed! 💛🍝
✔️ Only 1 ingredient → yellow pea protein
✔️ Gluten-free + grain-free
✔️ 22g of protein per serving
✔️ Supports balanced blood sugar, gut health & energy levels
What made it extra special? Their chef prepared it with a fresh basil pesto 🌿— simple, wholesome, and absolutely delicious.
As a Registered Holistic Nutritionist, I love seeing nourishing products like this that make healthy eating so effortless (and tasty!). One of the questions I get asked by my clients all the time is about a good tasting gluten-free pasta, and this one definitely checks off.
Use my code: Marilia15 to give this tasty Yellow Pea Rotini protein pasta a try and let me know what you think!💛🌿 🍝 wellth_foods
Ready to add more gut healthy + energy boosting foods to fuel your health goals? Let’s connect for 1:1 Nutrition Coaching or book a free 15 min Health Discovery Call. Link in bio: fleurishwithmarilia
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#YellowPeaPasta #YellowPeas #Rotini#glutenfreepasta #grainfree #plantprotein #grainfreepasta #glutenfree #protein #CHFANOW #HolisticNutrition #ProteinPower #GutHealth #BloodSugarBalance #PlantBasedProtein #GlutenFreeEats #NutritionistApproved #reels
#energyboosting #hormonebalance #nomnom #feedfeed #healthyfoodie #holisticnutritionist #nutritionist #culinarynutritionexpert