@cahealthfood

Last week we had the opportunity to showcase our products at the CHFA NOW Vancouver 2026 Show, cahealthfood ✨ We loved connecting with fellow vendors, sharing our shots, and discovering so many inspiring brands in the health & wellness space. Grateful for the community and conversations💛 - - #CHFAnow #HealthAndWellness #SmallBusiness #WellnessCommunity

One week ago, we wrapped up #CHFA Vancouver… and I’m still processing it all 💭✨ As an emerging health and beauty brand coming all the way from Atlantic Canada, it was just me on the booth. No big team. No extra staff. Just the founder showing up, pitching, answering questions, handing out samples, and making sure every conversation counted. Did I meet every retailer on my list? Nope! Did I have powerful, aligned conversations with retailers, brokers, and distributors across Alberta, BC, Ontario, and Quebec? Absolutely. One of the biggest highlights? Buyers I’ve been speaking with for months came to find me in the Incubator Alley. That meant everything. I didn’t get much time to walk the floor, but the few founders and brands I connected with were truly inspiring. The whole environment pushes you - seeing how hard brands work to stay relevant, innovative, and competitive. It’s humbling and motivating at the same time. For retailers, it’s probably a 3-day event. For founders, it’s months of prep, samples, packaging decisions, logistics, costs, and execution… all leading up to those few days. I’m proud of how we showed up. Now it’s follow-ups and building from here. Grateful. Focused. Ready. 💚 #CHFA #CHFANow #FounderLife #CleanBeautyBrand CanadianMade WomenInBusiness EntrepreneurJourney

3,000+ buyers. Countless FIXIE samples. 🍫⚡ CHFA NOW Vancouver was all about what’s next in natural; and FIXIE Fuel Candy Bar was right there in the mix. Fuel that actually tastes good. Ready to try it for yourself? Tap the link in bio and power up. . . #chfawest #chfa #chfanow #chocolatelovers #treatyourself

🌿 CHFA NOW Brand Spotlight 🌿 Nationwide Natural Foods + Noorish Foods noorishyoursoul Introducing one of the soulful, wellness inspired brands that lighted up the CHFA NOW floor - Noorish Foods 🍫☕✨ Noorish Foods is a Canadian brand rooted in community, connection and conscious nourishment, inviting you to embrace daily rituals that support body, mind and spirit. What began as a vibrant all in one eatery, yoga studio, farm and wellness hub in Edmonton has evolved into a nationwide provider of thoughtfully crafted superfood blends and adaptogenic sipping rituals designed to be enjoyed at home. At the heart of Noorish is a deep commitment to sustainability, quality and purity. Their blends are made with organic, fairly traded ingredients and inspired by traditions that honour both people and the planet. Their lineup includes nourishing favourites like Sunshine in a Cup™ and the Cocoa Sun and Cocoa Moon Ritual™ series, crafted with ceremonial grade cacao, functional mushrooms and superfoods designed to support energy, calm and overall wellbeing throughout your day. Noorish is more than a product on shelf. It is a daily pause. A moment of presence. A ritual of nourishment in every sip. Your next favourite wellness ritual is waiting on a shelf in a store near you! #CHFANOW #NationwideNaturalFoods #BrandSpotlight #NoorishFoods #AdaptogenicRituals

CHFA Now was electric!!! 🔥 A whirlwind of incredible founders, exciting product launches, and a community passionate about health, wellness and sustainable living. Loved meeting up with our clients, making new connections and taking in that beautiful West Coast backdrop. 🏔️ Huge shoutout to cahealthfood & everyone who makes this event happen — the energy on the floor was amazing. #CHFANow #CPG

CHFA Vancouver last week was the most special one I’ve attended to date. 🇨🇦 Not because it was the biggest. Because it felt the most personal. It was my first time speaking at Canadian Health Food Association on behalf of Myzel Organics, and my first time doing a talk like that in Canada. Most of my speaking has been outside the country, so sharing what we’re building at home meant a lot. What stood out most was the energy on the floor. There were so many new products being developed around functional mushrooms, and even more in the pipeline. It’s clear the category is maturing, and formulators are asking better questions. A big thank you to everyone we had the chance to meet with, from the seasoned mushroom maniacs to the curious newcomers. Whether we got into the details of mycology, connected at our Brand School session with Provita Nutrition & Health, or talked through how to build better formulations with functional fungi, we really appreciate the time. One of the best parts of the show was getting to support our customers at their booths and help answer questions in real time. Seeing the brands we work with shine on the floor never gets old. If we didn’t get to finish a conversation, my DMs are open. Next stop: Natural Products Expo in Anaheim. 🌴 If you’ll be there, let’s connect. hashtag#MadeWithMyzel hashtag#CHFANOW hashtag#MyzelOrganics hashtag#FunctionalMushrooms hashtag#NaturalProducts hashtagExpoWest