Road of Happiness
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This clever print ad celebrates the iconic front of a JEEP—its unmistakable grille and headlights—turning into a smile as it carves through mud, snow, or dust. Released for International Day of Happiness (March 20th), the ad brilliantly links the freedom of off-road driving with pure joy. It’s not just a car, it’s a feeling—and that feeling shows in every trail it leaves.
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Brand: JEEP
Agency: Norlop VML Ecuador
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