When the economy dips, so does your brushing routine. But cavities?
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They stay on track..In Sri Lanka, rising living costs quietly pushed many to skip nightly brushing — a small sacrifice, but one with big dental consequences. This clever holiday campaign flipped that reality on its head with a festive twist: a candy cane-topped toothpaste tube, reminding everyone that indulging in sweets doesn’t mean neglecting your teeth.
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A timely, cheeky reminder that brushing at night isn’t optional — even when the budget’s tight. Because dental bills cost more than toothpaste.
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Brand: Signal
Agency: MullenLowe Sri Lanka.
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