This is the print ad every aspiring runner needs to see!
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In this campaign by Craft Sportswear, a woman was photographed for 10 weeks after each run, alongside real-time health data such as pace, heart rate, and stress levels, all of which visibly improved over time. It’s a smart, wordless motivation to start running no tagline needed.
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Client: Craft Sportswear
Agency: Forsman & Bodenfors
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