Not every fried chicken makes you lick your fingers.
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To celebrate International Fried Chicken Day, KFC launched a bold print campaign featuring people eating other fried chicken brands, but with napkins, cutlery, or gloves, highlighting the contrast between their own brand and others. The subtle flex? No one’s touching the chicken directly. Because the truth is, only real fried chicken deserves bare hands and finger-lickin moments.
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Brand: KFC
Agency: Mullenlowe Mass - Punto 99
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To celebrate International Fried Chicken Day, KFC launched a bold print campaign featuring people eating other fried chicken brands, but with napkins, cutlery, or gloves. The subtle flex? No one’s touching the chicken directly. Because the truth is, only real fried chicken deserves bare hands and finger-lickin moments.