The Great Indian Dunk
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In a country where cricket is king, the NBA found a new rhythm in the everyday moves of Indian youth. Kids jumping into ponds, swinging from trees, or balancing on rooftops, every spontaneous movement mirrored the explosive dunks of NBA stars. This campaign taps into India’s deep-rooted spirit of motion, suggesting that the next basketball prodigy might be leaping across the subcontinent.
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Brand: NBA
Agency: Leo Burnett Dubai
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