When the finish line feels like the dance floor – marathons are our kind of party.
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This clever campaign from Michelob ULTRA brilliantly captures the raw exhaustion of marathon runners, cleverly mirroring the familiar scenes of late-night parties – friends helping each other up, slumped bodies, and drained faces. It’s a fun, fitness-focused twist that perfectly aligns with Michelob ULTRA’s ethos of celebrating active lifestyles, emphasizing that their kind of party is all about pushing limits, not just pints.
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Brand: Michelob ULTRA
Agency: Michelob ULTRA In-House
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