The Best a Man Can Get
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In 1989, Gillette transformed a daily ritual into a statement of ambition with the legendary slogan, “The Best a Man Can Get.” Crafted by BBDO, this campaign redefined masculinity by linking a clean shave to confidence, success, and peak performance. It didn’t just sell razors – it shaped a cultural ideal, elevating Gillette to the status of a global icon for the modern man. A true testament to the power of the perfect tagline.
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Brand: Gillette
Agency: BBDO
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