Looks so real, you might accidentally wave back!
.
A Swedish housing rental company launched an OOH campaign featuring a life-sized figure waving hello, designed to make people feel safe and at ease in their own homes. The clever twist? The billboard shows the person from head to toe, and from afar, it looks just like a real human standing there. Pretty convincing, isn’t it?
.
Client: KBAB
Agency: Advant
.
Follow adaddictth for daily creative print ad ideas!
.
#ADADDICT #ADADDICTGlobal #AdsOfTheDay #KBAB #Advant