Burn the old love, start fresh with a new one.
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This print ad from Tinder uses a fiery logo to creatively depict burning in various places, such as trash bins and grills, symbolizing letting go of the past and starting anew. The campaign conveys that Tinder is not just a dating app, but a fresh start for those looking to open their hearts to new relationships after the end of an old one.
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Brand: Tinder
Agency: GUT Mexico City
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