Zzz - Nothing wakes you up as Nescafe
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Print ads from Nescafe were simple yet attractive and easily understandable within seconds. Using the Zzzz to represent the sound of people sleeping, the letters straighten into an N in the final line, eventually spelling ‘Nescafe.’ The ad concludes with the tagline: ‘Nothing wakes you up as Nescafe.’
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Brand: Nestle
Agency: McCann, Santiago
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