Even When it isn’t Heinz. It has to be Heinz.
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Heinz discovered that there are restaurants around the world that refill Heinz bottles with inferior ketchup
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To bring attention to this real behaviour, Heinz launched the Ketchup Fraud campaign and enlisted fans across the country to help ensure that when people see Heinz, it’s actually Heinz.
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Brand : Heinz
Agency : Rethink
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