Will Primos, Truth, and Giving Back // Outdoor legend champions conservation with Purdey Shotgun Set donation
In 2012, when Will sold his company, he ordered the first of a remarkable five-gun set from the world-renowned gunmakers at James Purdey & Sons. The first gun was to be a 16-gauge, in homage to his father's beloved 16-gauge A.H. Fox, a shotgun Will owns to this day.
"It became clearer and clearer," Will says, "that giving back to conservation was the purpose of getting that set of remarkable shotguns."
Will is donating the Primos Purdey Shotgun Collection to be auctioned, with proceeds to be split among five of the nation's leading conservation organizations: Quail Forever and pheasants_forever, official_nwtf, ducksunlimitedinc, rmef_official and congressionalsportsmen.
Rock Island Auction Company will offer the Will Primos Purdey Collection as the centerpiece of their Premier Firearms Auction on December 5-7, 2025, at their Texas facility, the finest brick-and-mortar auction venue in the world. The collection has been valued at just shy of $1 million.
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