Congratulations to fromageprotein, our CHFA Launch Pad winner at CHFA NOW Vancouver! 🌟
You didn’t just impress our judges, you won over the entire room with your delicious and innovative Fromage Protein Pops. Combining the indulgence of ice cream with the goodness of cottage cheese, this sweet treat delivers 11–12g of natural protein with less sugar, all without powders or artificial sweeteners.
A truly well-deserved win! Enjoy the prize package valued at over $50,000 and wear your crown as the Most Innovative Product with pride!
A huge thank you to all of our CHFA Launch Pad finalists, your passion, creativity, and innovation were truly outstanding. You should all be incredibly proud!
Thank You to Our Sponsors:
Presenting Partner: alivehealth
Prize Sponsors: brandnaturalcanada nielseniq salixsciences
Sponsors: faskenlaw indigonpm unficanada
#CHFAnow
CHFA NOW Vancouver is officially a wrap 🙌
Grateful for the conversations, connections, and momentum.
Next stop… Toronto 🇨🇦 Let’s go.
#healthiswealth #chfanow #chfa
This was my morning on Day Two of the Canadian Health Food Association NOW Trade Show
I started the day participating in the Incubator Alley Pitch — such a great experience. Being surrounded by passionate founders, innovative ideas, and so much courage in one space was truly inspiring.
It’s incredible to see dreams being built in real time.
I connected with amazing entrepreneurs, had meaningful conversations, and left feeling inspired in so many ways. A beautiful reminder to keep pushing forward and believing in the vision.
Thank you cahealthfood for this incredible opportunity ♥️
#chfanow #vancouver #entrepreneur #mexicantamales #buylocal
CHFA was more than just a trade show for us. It felt like a milestone.
Day 1 was a whirlwind. From the moment the doors opened, we were in conversation after conversation with retailers from across Canada. Sharing how Besee Crunch started.
The energy at the booth was constant — so much so that we completely forgot to capture videos. We were just… present. Listening. Learning. Connecting.
Day 2 brought one of those “pause and breathe” moments — pitching in front of a room full of retailers. Standing there, sharing our story…it felt surreal. Nerve-racking, yes. But also deeply rewarding.
Then it was right back to the booth. More handshakes. More samples. More conversations.
And beyond the business side, we made beautiful connections with fellow vendors — other founders building something from the ground up, just like us. There’s something special about being surrounded by people who understand the journey.
We walked in hopeful.
We walked out grateful.
And more certain than ever that we’re building something meaningful.
The climb continues 🤍 #chfavancouver2026 #chfanow #womenfounders #emergingbrand #canadianmade
Highlights from CHFA NOW 2026! Such a great experience connecting with Canada’s natural, organic, and wellness community, learning from peers, and being part of this beautiful industry.
We’re inspired by what we learned and excited to carry it into our work. We look forward to the next one in 2027.
#chfa #chfanow #lovepeopleco
The best part of CHFA? The people.
Loved meeting so many of you at cahealthfood and sharing makhana (Popped Lotus seeds) in all our 6 flavours with new faces. Such a good way to wrap up the weekend. More highlights from the event coming soon! ✨
#chfanow #VancouverFoodies #healthysnacks #poppedlotusseeds #amaglobalfoods