I attended CHFA Now Vancouver for the first time this weekend and it was great in all the ways.
The show had more than 900 exhibitors showcasing the latest in natural, organic and wellness products and it was a great opportunity to explore and discover brands that are changing the wellness industry.
My favourite part was getting to know the people behind the brands, especially the local BC and Canadian ones. The Incubator Alley had so many emerging brands and you could really see the passion behind what they’re building.
I also loved seeing and tasting all the products with fewer ingredients, lower sugar, no additives. That felt like an overall theme across the whole show, fewer ingredients, bigger impact.
Another thing I noticed was how many products now have added protein from snacks to cookies to drinks and more. It’s definitely a trend that continues this year with a wifer selection to choose from.
And beyond that, there’s a clear shift toward more conscious sourcing, better testing, more transparency around ingredients and nutrition, and more sustainable packaging. Brands are being more intentional, and you can see it.
Loved attending cahealthfood and seeing where wellness is headed, it feels like things are becoming simpler in the best way.
Some locals that really stood out to me and that are founded by parents:
alchemysuperpops squeezegoods beanybites notbadsnacks hoochybooch henrinutrition besee_crunch
And, many more we got to try and loved already: lovelavoh birchbabe drinkpopoff duchesscocktails ohmefoods hummzies thegoodchocolatier omnomsyum antojosysaboresca theollieandco drinkbestii
#media #CHFANow
CHFA recap by the hour. What a show! cahealthfood
So many growing and established brands and amazing conversations 🍃⭐️.
Thank you to everyone who stopped by our booth, and for the organizers for an incredible show. From trend forecasting to retail ready packaging conversations, this year’s show helped us connect with those who are thinking bigger.
If we met at CHFA, we’re always here to help with packaging solutions.
#chfanow #chfa #packaging
What an incredible few days at CHFA NOW Vancouver 2026! 🙌 Huge thank you to the cahealthfood for hosting such a fantastic event. We had a blast connecting with passionate founders, retailers, and industry experts in the natural and wellness space, and we were inspired by the trends shaping the year ahead. See you again next time! 👋
#CHFANOW #CHFAVancouver #Willowpack #NaturalProducts #CPGbrands #CustomPackaging #FoodPackaging #WellnessIndustry
CHFA stands for the Canadian Health Food Association, which is Canada’s largest national trade association dedicated to natural, organic and wellness (NOW) products industry.
If your are a wellness girlie like me and love keeping up with wellness trends and discovering new products, CHFA NOW is an event i highly recommended checking out. cahealthfood
Here are some of the brands I have been using for a long time, along with a few new products I am excited for try:
My basic supplements are all from newchapterinc
Bakuchiol serum is from nowfoodscanada - they also have an amazing line of skincare and essential oils
The laundry & detergent cubes from nelliesclean
Can’t wait to try AdaptaPure from purelabvitamins , which is formulated to support stress relief and relaxation
#chfa #chfanow #wellnessforlife #naturalfood #organicfoods
CHFA NOW Vancouver 2026 — it’s a wrap✨
The brands that walk in prepared — with clear positioning, strong backend systems, and the right partners — are the ones who convert opportunity into growth.
If we connected at the show, I’m looking forward to what’s next.
If we didn’t — my inbox is open.
Let’s keep building.
#CHFANOW #NaturalProductsIndustry #BrandStrategy #RetailReady #OrganicBrands #CPGIndustry #BetterForYouBrands #RetailBuyers #EmergingCPG #DistributionStrategy
#BrandDevelopment #WomenInCPG
#VancouverTradeShow
That’s a wrap on CHFA West!
A weekend filled with brands we love, folks we admire, and soaking in the best of CPG.
#chfa #chfanow #packaging #cpg #packagingdesign