CoD511 (Kent)
I've found them to have typical pricing or if you do your research, you can find better pricing generally. I've had some bad service from staff before, I'm not sure if this was out of lack of capability or another reason. Wasn't quick to work through the situation.
Treat it not as a typical store but more of a place where PC parts, peripherals and such can be ordered from a warehouse if you're already aware of what you want. That's basically what Austin Computers is, don't expect much help from the staff or a huge selection of computing items in-store. Go there with a product set in mind you want to buy, pay at the counter and then wait at the side warehouse usually whilst they fetch it for you.
Customer service is limited. I wouldn't recommend them if you're looking for knowledgeable staff who're able to help you get a new (custom) computer. For that, the only local store I've found with capable staff who know their trade are PLE, whom also offer more services.