Benji Wales
This place is a real gem. As far as I know, this is the only place that could check the boxes:
-ethically sourced gold
-lab grown sapphires and diamonds
-Canadian artists and goldsmiths
-unique and customizable styles
-reasonably priced
-no-pressure, knowledgeable, fast-communicating, overall super helpful staff
And, I mean, _super_ helpful. Their staff:
-laid out individual diamonds just so that I could validate my budget and understand better what is important to me in that sparkly aesthetic
-provided a tour of their production floors! 3D printers, smelters, laser engraver, the works
-responded to emails super fast, complete with quotes, photos of gems, and comparable rings
I live in Kitchener-Waterloo and only went to the store twice - once to confirm that they are who their site says they are; and again to pick up the ring my fiance loved. It's a long way to go for a ring, but the process working with their staff was a pleasure, and the quality of the ring speaks for itself. FTJCo, is a real diamond in the rough.