Como publicar posts do Google em vários locais em massa?

We all know that managing Google Posts for a single business location is already time-consuming, not to mention multiple brand and business locations.

For example, companies that post regularly on Google see up to 30% more engagement from local searches, according to a BrightLocal study.

As such, Google Posts are essential for driving local engagement, improving your Perfil empresarial do Google, visibilidade e partilha de actualizações oportunas, como promoções ou eventos.

For that reason, I decided to walk you through the most efficient ways to publish Google Posts across multiple locations, save time, and boost your SEO local.

What are Google Posts?

Google Posts are updates that you can publish on your Perfil empresarial do Google, to share announcements, promotions, events, and more. They appear in Google Search and Google Maps, helping you engage with your customers at the right moment.

Unlike traditional social media updates, Google Posts are designed to provide real-time, location-based information that enhances your SEO local. They allow you to share timely updates, highlight offers, and drive customer interactions—all within Google’s ecosystem.

Types of Google Posts

There are a few types of Google Posts you can publish for your customers:

• Update posts – share general business updates, announcements, or important news. These are useful for informing customers about changes in operations, new services, or company milestones.
• Offer posts – highlight promotions, special discounts, and limited-time deals. These posts can include an expiration date and a call-to-action button to drive customer engagement.
• Event posts – promote upcoming events by specifying a title, start and end date, and event details. Great for in-store events, webinars, or community gatherings.

Nota: There’s an additional post type for your products, but they are found within the ‘Edit products’ section of your Painel de controlo do perfil empresarial do Google. You can use them to:

• Feature individual products with images, descriptions, and pricing.
• Direct customers to an online store via a purchase link.
• Keep product offerings visible in Google Search and Maps.

By strategically using all of these post types, you can improve your Google presence and engage with customers across multiple locations.

Porque é que os Google Posts são importantes para as empresas com vários locais?

Google Posts are updates that you can publish directly to your Google Business Profile to communicate directly with potential customers and appear prominently in Google Search and Google Maps. They are especially beneficial for multi-location businesses because they:

• Improve local visibility – posts help your business stand out in local search results;
• Drive customer engagement – share promotions, updates, or events that capture attention and drive foot traffic;
• Support local SEO – regular posting signals activity and relevance to Google, helping improve rankings;
• Enhance brand consistency – keep messaging, promotions, and updates uniform across all locations while tailoring content when needed;
• Encourage direct customer actions – posts with call-to-action (CTA) buttons, such as “Book,” “Call,” or “Order Online,” make it easier for customers to take action.

As you can see, for businesses managing multiple locations, Google Posts can ensure every location stays connected to its community.

Desafios da gestão de Google Posts para várias localizações

Publishing Google Posts across multiple locations isn’t without its hurdles. Just imagine a franchise owner managing 20 restaurants across different cities.

Also, manually creating and posting updates for each location could take hours, leading to delays and missed opportunities to engage local audiences.

Common challenges include:

• Time-intensive process – manually posting for each location can take hours;
• Inconsistent messaging – keeping branding and tone consistent across locations can be difficult;
• Scaling issues – the more locations you manage, the harder it becomes to maintain regular updates;
• Lack of automation – Google’s native tools don’t offer built-in bulk scheduling, making it difficult to plan posts in advance;
• Limited post performance insights – tracking engagement and effectiveness across multiple locations is challenging without detailed analytics.

These challenges highlight the need to streamline the process, and I got a solution for you!

Soluções para agendar publicações do Google Business em várias localizações

You can either go with the native option to schedule one post at a time (without a scheduling option) or choose a third-party tool that streamlines the process:

1. Utilizar as funcionalidades nativas do Google

Google Business Profile offers basic tools for managing posts across multiple locations; however, it has limitations if you want to publish and schedule more posts:

• No advanced scheduling options – you can only publish posts immediately, making it difficult to plan ahead or maintain a consistent posting schedule;
• Limited analytics for performance tracking – the platform lacks detailed insights like engagement trends—crucial for multi-location strategies;
• No ability to customize posts for specific locations – there’s no content localization option—essential for targeting diverse audiences and growing your business consistently, especially for a multi-location model.

2. Tirar partido das ferramentas de publicação do perfil empresarial do Google

Specialized platforms, like EmbedSocial’s Ferramentas do perfil empresarial do Google, tornam muito mais fácil a gestão de mensagens em grande escala. As vantagens incluem:

• Bulk posting – publish posts to multiple locations simultaneously;
• Automatização - mensagens de calendário in advance to maintain consistent updates;
• Performance insights – track the effectiveness of posts across locations;
• Personalização – tailor posts for each location to better target local audiences.

Plus, if you sign up for EmbedSocial, a Google Posts scheduler that can handle all of the above, you get these advantages:

• Publish to multiple locations at once – with EmbedSocial, you can craft a single post in the platform and select the locations you want to target. For example, you can post a holiday promotion to all stores in a specific region with just a few clicks;
• Schedule in advance – you can intuitively set specific dates and times for your posts. This ensures every location gets timely updates, such as a flash sale announcement;
• Acompanhar os indicadores de desempenho – EmbedSocial’s dashboard provides detailed insights, including engagement metrics like views, clicks, and interactions per location. This helps you identify top-performing content and optimize future posts.

Setting up your Google Posts scheduling workflow is very straightforward. Just follow the steps below to learn how to manage it for hundreds of locations:

Passos para publicar posts em massa em vários perfis empresariais do Google

1. Primeiro, inicie sessão ou registar-se para EmbedSocial GBP:
   
2. No menu principal, clique em "Fontes:
   
   
3. Em seguida, clique em "Ligar ao Google:
   
4. Now, follow a few steps to connect your Google Business Profile to EmbedSocial:
   
5. Once you connect your locations, go to the "Publicação tab:
   
6. Once there, choose your location and the type of post you want to publish (Atualização, Offer, ou Event):
   
7. Write the post’s description, upload your media, and define your call-to-action button. Use relevant keywords in your description to rank higher in search results:
   
8. If you don’t want to immediately publish the post, you can click the scheduling option to set a time and date when the post should be published:
   

Nota: It usually takes 10 minutes for Google to approve your posts and send them live on your Google Business Profile

You can check that in the sidebar of your Google business dashboard’s (underneath your business information):

Features to look for in the best tools for multi-location Google Post management

A gestão de Google Posts para várias localizações torna-se fácil com as ferramentas certas. Eis algumas caraterísticas a procurar numa ferramenta:

• Bulk posting capabilities – publish posts to all locations simultaneously.
• Customizable options – tailor posts for individual locations as needed.
• Scheduling features – plan posts in advance to ensure regular updates.
• Painel de controlo analítico – gain insights into post performance across locations.

Ferramenta recomendada: EmbedSocial

EmbedSocial offers powerful features for managing Google business posts, including bulk posting, schedulinge performance tracking—designed to simplify multi-location management, EmbedSocial is ideal for businesses with multiple Perfis empresariais do Google.

With this tool, you can schedule GBM posts and use it as a full social media management tool at the same time to publish on other social media accounts.

Lembra-te: regular posting improves engagement and keeps your profiles active. So, rely on EmbedSocial’s publishing features for all this:

• Publish recurring updates, such as weekly specials;
• Schedule upcoming events for your customers;
• Plan posts around seasonal promotions or events;
• List your product and service limited offers.

Conclusion: Google Posts are great for customer engagement!

Ultimately, if you are looking for a great method to engage users interested in your business and boost your local SEO in the process, Google Posts are the way to do it!

So, don’t miss out on the opportunity to enhance your Google Business Profile visibility and attract more customers from Google Search and Maps. Start using tools like EmbedSocial today to automate the process and gain a competitive edge.

While managing posts for multiple locations may seem challenging, tools like EmbedSocial make the process seamless with features like bulk posting, scheduling, and analytics, which allow you to keep all your locations updated and consistent.

Pronto para simplificar a gestão dos seus posts no Google? Clique abaixo para experimentar o EmbedSocial hoje mesmo, ou agendar uma demonstração para ver como pode ajudar a sua empresa!

FAQs para publicar em várias localizações do Google

Posso agendar Google Posts para várias localizações?

Yes, tools like EmbedSocial allow you to schedule Google business posts for all your locations in advance, saving time and ensuring consistency.

Quais são as melhores práticas para criar Google Posts?

Focus on localized content, use high-quality visuals, and include clear CTAs for engagement.

Posso publicar o mesmo Google Post em todas as minhas localizações?

Sim, ferramentas como o EmbedSocial permitem-lhe publicar a mesma publicação em vários perfis do Google Business em simultâneo, poupando tempo e mantendo a consistência.

Existe um limite para o número de locais onde posso publicar ao mesmo tempo?

O Google Business Profile em si não impõe um limite rigoroso, mas a eficiência depende da ferramenta de publicação que utilizar. O EmbedSocial suporta a publicação em massa em locais ilimitados.

Qual é a melhor altura para agendar Google Posts?

The best time depends on your audience and location. Use insights from tools to analyze engagement trends and mensagens de calendário during peak activity hours.

As Publicações do Google expiram?

Sim, a maioria dos Google Posts expira ao fim de sete dias, exceto se estiverem marcados como posts de eventos, que permanecem activos até ao fim do evento.

Existem tipos de publicações específicos que posso publicar nos Perfis do Google Business?

Pode publicar vários tipos, tais como publicações de eventos, ofertas promocionais, actualizações de produtos e anúncios gerais.

Como é que posso acompanhar o desempenho dos meus Google Posts?

Utilize ferramentas de análise para monitorizar métricas como visualizações, cliques e acções dos clientes para cada localização. Algumas ferramentas também fornecem informações específicas para cada local.