¿Cómo publicar entradas de Google en varias ubicaciones de forma masiva?

We all know that managing Google Posts for a single business location is already time-consuming, not to mention multiple brand and business locations.

For example, companies that post regularly on Google see up to 30% more engagement from local searches, according to a BrightLocal study.

As such, Google Posts are essential for driving local engagement, improving your Perfil de empresa de Google visibilidad, y compartiendo actualizaciones puntuales como promociones o eventos.

For that reason, I decided to walk you through the most efficient ways to publish Google Posts across multiple locations, save time, and boost your SEO local.

What are Google Posts?

Google Posts are updates that you can publish on your Perfil de empresa de Google to share announcements, promotions, events, and more. They appear in Google Search and Google Maps, helping you engage with your customers at the right moment.

Unlike traditional social media updates, Google Posts are designed to provide real-time, location-based information that enhances your SEO local. They allow you to share timely updates, highlight offers, and drive customer interactions—all within Google’s ecosystem.

Types of Google Posts

There are a few types of Google Posts you can publish for your customers:

• Update posts – share general business updates, announcements, or important news. These are useful for informing customers about changes in operations, new services, or company milestones.
• Offer posts – highlight promotions, special discounts, and limited-time deals. These posts can include an expiration date and a call-to-action button to drive customer engagement.
• Event posts – promote upcoming events by specifying a title, start and end date, and event details. Great for in-store events, webinars, or community gatherings.

Nota: There’s an additional post type for your products, but they are found within the ‘Edit products’ section of your Panel del perfil de empresa de Google. You can use them to:

• Feature individual products with images, descriptions, and pricing.
• Direct customers to an online store via a purchase link.
• Keep product offerings visible in Google Search and Maps.

By strategically using all of these post types, you can improve your Google presence and engage with customers across multiple locations.

¿Por qué son importantes los Google Post para las empresas con varias sedes?

Google Posts are updates that you can publish directly to your Google Business Profile to communicate directly with potential customers and appear prominently in Google Search and Google Maps. They are especially beneficial for multi-location businesses because they:

• Improve local visibility – posts help your business stand out in local search results;
• Drive customer engagement – share promotions, updates, or events that capture attention and drive foot traffic;
• Support local SEO – regular posting signals activity and relevance to Google, helping improve rankings;
• Enhance brand consistency – keep messaging, promotions, and updates uniform across all locations while tailoring content when needed;
• Encourage direct customer actions – posts with call-to-action (CTA) buttons, such as “Book,” “Call,” or “Order Online,” make it easier for customers to take action.

As you can see, for businesses managing multiple locations, Google Posts can ensure every location stays connected to its community.

Desafíos de la gestión de Google Posts para varias ubicaciones

Publishing Google Posts across multiple locations isn’t without its hurdles. Just imagine a franchise owner managing 20 restaurants across different cities.

Also, manually creating and posting updates for each location could take hours, leading to delays and missed opportunities to engage local audiences.

Common challenges include:

• Time-intensive process – manually posting for each location can take hours;
• Inconsistent messaging – keeping branding and tone consistent across locations can be difficult;
• Scaling issues – the more locations you manage, the harder it becomes to maintain regular updates;
• Lack of automation – Google’s native tools don’t offer built-in bulk scheduling, making it difficult to plan posts in advance;
• Limited post performance insights – tracking engagement and effectiveness across multiple locations is challenging without detailed analytics.

These challenges highlight the need to streamline the process, and I got a solution for you!

Soluciones para programar publicaciones de empresa de Google en varias ubicaciones

You can either go with the native option to schedule one post at a time (without a scheduling option) or choose a third-party tool that streamlines the process:

1. Uso de las funciones nativas de Google

Google Business Profile offers basic tools for managing posts across multiple locations; however, it has limitations if you want to publish and schedule more posts:

• No advanced scheduling options – you can only publish posts immediately, making it difficult to plan ahead or maintain a consistent posting schedule;
• Limited analytics for performance tracking – the platform lacks detailed insights like engagement trends—crucial for multi-location strategies;
• No ability to customize posts for specific locations – there’s no content localization option—essential for targeting diverse audiences and growing your business consistently, especially for a multi-location model.

2. Aprovechar las herramientas de publicación del perfil de empresa de Google

Specialized platforms, like EmbedSocial’s Herramientas de perfil de empresa de Google, facilitan enormemente la gestión de los mensajes a gran escala. Las ventajas incluyen:

• Bulk posting – publish posts to multiple locations simultaneously;
• Automatización - programar puestos in advance to maintain consistent updates;
• Performance insights – track the effectiveness of posts across locations;
• Personalización – tailor posts for each location to better target local audiences.

Plus, if you sign up for EmbedSocial, a Google Posts scheduler that can handle all of the above, you get these advantages:

• Publish to multiple locations at once – with EmbedSocial, you can craft a single post in the platform and select the locations you want to target. For example, you can post a holiday promotion to all stores in a specific region with just a few clicks;
• Schedule in advance – you can intuitively set specific dates and times for your posts. This ensures every location gets timely updates, such as a flash sale announcement;
• Seguimiento de las métricas de rendimiento – EmbedSocial’s dashboard provides detailed insights, including engagement metrics like views, clicks, and interactions per location. This helps you identify top-performing content and optimize future posts.

Setting up your Google Posts scheduling workflow is very straightforward. Just follow the steps below to learn how to manage it for hundreds of locations:

Pasos para publicar entradas de forma masiva en varios perfiles de empresa de Google

1. En primer lugar, conéctese o registrarse en EmbedSocial GBP:
   
2. En el menú principal, haga clic en Fuentes:
   
   
3. A continuación, haga clic en Conectar con Google:
   
4. Now, follow a few steps to connect your Google Business Profile to EmbedSocial:
   
5. Once you connect your locations, go to the Publicación ficha:
   
6. Once there, choose your location and the type of post you want to publish (Actualización, Offero Event):
   
7. Write the post’s description, upload your media, and define your call-to-action button. Use relevant keywords in your description to rank higher in search results:
   
8. If you don’t want to immediately publish the post, you can click the scheduling option to set a time and date when the post should be published:
   

Nota: It usually takes 10 minutes for Google to approve your posts and send them live on your Google Business Profile

You can check that in the sidebar of your Google business dashboard’s (underneath your business information):

Features to look for in the best tools for multi-location Google Post management

Gestionar Google Posts para varias ubicaciones se convierte en algo sencillo con las herramientas adecuadas. Estas son algunas de las características que debes buscar en una herramienta:

• Bulk posting capabilities – publish posts to all locations simultaneously.
• Customizable options – tailor posts for individual locations as needed.
• Scheduling features – plan posts in advance to ensure regular updates.
• Cuadro de mandos analítico – gain insights into post performance across locations.

Herramienta recomendada: EmbedSocial

EmbedSocial offers powerful features for managing Google business posts, including bulk posting, schedulingy performance tracking—designed to simplify multi-location management, EmbedSocial is ideal for businesses with multiple Perfiles de empresa de Google.

With this tool, you can schedule GBM posts and use it as a full social media management tool at the same time to publish on other social media accounts.

Acuérdate: regular posting improves engagement and keeps your profiles active. So, rely on EmbedSocial’s publishing features for all this:

• Publish recurring updates, such as weekly specials;
• Schedule upcoming events for your customers;
• Plan posts around seasonal promotions or events;
• List your product and service limited offers.

Conclusion: Google Posts are great for customer engagement!

Ultimately, if you are looking for a great method to engage users interested in your business and boost your local SEO in the process, Google Posts are the way to do it!

So, don’t miss out on the opportunity to enhance your Google Business Profile visibility and attract more customers from Google Search and Maps. Start using tools like EmbedSocial today to automate the process and gain a competitive edge.

While managing posts for multiple locations may seem challenging, tools like EmbedSocial make the process seamless with features like bulk posting, scheduling, and analytics, which allow you to keep all your locations updated and consistent.

¿Estás listo para simplificar la gestión de Google Post? Haz clic a continuación para probar EmbedSocial hoy mismo o programar una demostración para ver cómo puede ayudar a su empresa.

Preguntas frecuentes sobre la publicación en varias ubicaciones de Google

¿Puedo programar Google Posts para varias ubicaciones?

Yes, tools like EmbedSocial allow you to schedule Google business posts for all your locations in advance, saving time and ensuring consistency.

¿Cuáles son las mejores prácticas para crear Google Posts?

Focus on localized content, use high-quality visuals, and include clear CTAs for engagement.

¿Puedo publicar la misma entrada de Google Post en todas mis ubicaciones?

Sí, herramientas como EmbedSocial permiten publicar la misma entrada en varios perfiles de Google Business simultáneamente, lo que ahorra tiempo y mantiene la coherencia.

¿Hay algún límite para el número de lugares en los que puedo publicar a la vez?

El propio perfil de Google Business no impone un límite estricto, pero la eficacia depende de la herramienta de publicación que utilices. EmbedSocial admite la publicación masiva en un número ilimitado de ubicaciones.

¿Cuál es el mejor momento para programar Google Posts?

The best time depends on your audience and location. Use insights from tools to analyze engagement trends and programar puestos during peak activity hours.

¿Caducan las entradas de Google?

Sí, la mayoría de las publicaciones de Google caducan a los siete días, a menos que estén marcadas como publicaciones de eventos, que permanecen activas hasta que finaliza el evento.

¿Existen tipos de entradas específicos que pueda publicar en los perfiles de Google Business?

Puede publicar varios tipos, como mensajes sobre eventos, ofertas promocionales, actualizaciones de productos y anuncios generales.

¿Cómo puedo realizar un seguimiento del rendimiento de mis Google Posts?

Utilice herramientas de análisis para supervisar métricas como visitas, clics y acciones de los clientes en cada ubicación. Algunas herramientas también ofrecen información específica de cada ubicación.