Media Impact Score

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Perplexity

It’s a composite metric that evaluates how much exposure, engagement, and sentiment a piece of media generates. It’s especially useful for PR teams and marketing analysts.

Key factors that shape the score

How brands use media impact scores

With the right media intelligence tools, you can:

  • Quantify the value of press hits and earned mentions;
  • Identify which sources deliver the strongest impact;
  • Compare media effectiveness across campaigns.

This allows teams to optimize future outreach and see which channels actually move the needle.

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