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Tips on connecting your Google Analytics with EmbedStories
Tips on connecting your Google Analytics with EmbedStories

Best practice on tracking Instagram stories widget in Google Analytics with EmbedStories

Laze Trajkov avatar
Written by Laze Trajkov
Updated over a year ago

We added an option to connect your Google Analytics with the EmbedStories platform and measure visits to your Instagram Stories widget embedded on your website. 

Please note that the widgets you create in EmbedStories are on our domain EmbedSocial.com (for example, when you click on the widget from your website it opens a link that looks like this: embedsocial.com /api/pro_story_widget/....).

So when you add them on your webpages, each visit to the web page counts a visit to the widget on another domain as well.

If you wish to track visits only on your embedded Instagram Stories widget, we recommend to do so by creating a new property in your Google Analytics for the website where you have the widget embedded on, and use the new Google Analytics tracking code to connect it with EmbedSocial.

To create a new property, follow the steps below;

Login to your Google analytics account.

1. Click on the settings gear on the bottom left corner, and in the Property column click on Create Property

2. Select Web and click on Continue

3. On the next page, add a name, and EmbedSocial's website URL and click Create

4. Next, get the tracking code

5. Login to your EmbedSocial account, and open one of the Story widgets that you want to track.

6. On the settings on the right side of the widget scroll down and enable Google Analytics, and paste the tracking code.

Make sure to click on Save once you're done.

That's it.

Now, to track your stories go to the homepage of your Google Analytics account and click on All Web Site Data

And select the property you created.

For any questions or additional assistance, please don't hesitate to reach out and chat with us or send us an email at support@embedsocial.com

We're happy to help.

Thanks!

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