How To Embed Google Reviews On Website In 2024 For Free

Learn how to embed Google reviews on your website to show off your customer feedback, and improve your SEO. Plus, use free Google reviews badge generator.

Steps on how to embed Google reviews on your website for free

Google Reviews have become an essential tool for businesses to build trust and establish credibility with their customers. It is a fact that a 87% of consumers read online reviews, especially when deciding to use services or buy products from local businesses.

Positive reviews enhance your online reputation and play a crucial role in driving growth and success. The ability to add Google reviews to website allows potential customers to see firsthand the positive experiences others have had with your business.

Easily add Google reviews on website


Google Business Reviews (GMB)

PRO option to generate Google reviews via GMB API.

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Free Google Reviews Widget

Embed Google reviews widget for free.

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In this article, we will guide you through the process of embedding Google Reviews for free, allowing you to leverage this powerful tool and boost your online presence.

What does embedding Google Reviews on a website mean? 

To embed Google reviews reffers to the process of adding Google reviews directly on a website, mobile app, or other web platform.

To display your customer reviews on your website, you can copy and paste Google’s embed code or use a third-party app to generate a widget. The only requirement to embed Google reviews is to have a Google Business Profile and have reviews on your business listing. From there, you can select the reviews you want to showcase and get an embed code to copy and paste into your website.

Quick guide: How to add Google reviews to your website for free?

Here are the main steps to embed Google reviews on website free :

  1. Create an account for the free Google reviews widget;
  2. Go to ‘Sources’ > ‘Add Source’ and select ‘Google Maps’;
  3. Next, search for and select your Google business location;
  4. Choose and customize your Google reviews widget layout;
  5. Copy the embeddable widget code under the top-left ‘Embed’ tab;
  6. Open your website builder, place an HTML block, and copy the code.

Get your free Google reviews widget today →

Note: You can embed Google Maps reviews a maximum of five and ordered by the most relevant with the free Google reviews badges and widgets. To pull, moderate, and generate all your reviews and access the full customization settings, try the PRO version.

Voila! You’ve just added your free Google reviews widget to your website!

Need more customizations?

If you need more customizations, try the pro version and display a live Google reviews widget that will automatically update as your customers review your products and services.

Steps to copy code to embed Google reviews widgets

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.


Embed Google Reviews in seconds.

Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.

Start 7-day free trial

Detailed guide to embed Google reviews automatically

To help its huge consumer base, Google allows third-party companies like EmbedSocial to connect with the Google API and collect the Google My Business reviews feed.

Here’s a detailed guide on how to add Google reviews to website by embedding an advanced Google reviews widget:

  1. Sign up for the Google reviews widget;
  2. In the ‘Reviews’ section, navigate to ‘Sources‘ > ‘Add Source’, and choose ‘Google’;
    Embed Google reviews automatically
  3. Next, connect your Google business profile and from the list choose the location from which you want to collect reviews. Click Next;
    Select a Google my business profile and collect reviews
  4. Next, you can choose the Google reviews widget by clicking on ‘Use this template’, and the system will generate your Google reviews and redirect you to the editor:
    Choose Google reviews badge templates
  5. Once you are done customizing the widget, copy the embeddable review widget code found within the ‘Embed’ tab located in the top-left corner of the widget editor as shown below:
  6. Copy embed code for free Google reviews widget
  7. Finally, paste the code into your website builder or HTML – Once you have the embeddable code, the only thing left to do is to open your website builder, navigate to the page where you want to show the widget, add a customizable HTML block at the desired location, and paste the code. That’s it! Refresh the page and enjoy!
    Steps to embed Google reviews HTML

Video guide: Embedding Google reviews widgets for free

Watch this detailed video showing you how to embed a Google reviews widget for free:

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.


Embed Google Reviews in seconds.

Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.

Start 7-day free trial

Alternative methods to embed Google reviews

You can show off your Google reviews widget via a couple of other methods:

Embed a free Google reviews rating badge

Displaying an interactive Google reviews badge showcasing your latest reviews right on your website is one of the more effective methods to improve your website’s reputation and increase the potential to sell more!

You can choose between two options: a free and a premium Google reviews badge:

1. Try out a free Google reviews badge generator

If you want a taste of what a Google reviews badge can do for you, try out this free badge that instantly connects to your business profile and generates a badge for you.

Here are the steps on how to use our Google reviews badge generator:

Type your Google My Business location and click ‘Generate badge.’ Next, preview your Google reviews badge and register to get the embeddable code for free.

2. Get a professional reviews badge for a richer experience

If you need a Google reviews badge with additional functionality, such as showing your latest reviews or linking to your Google reviews form, check out these fantastic badges:

That’s not all! Check out our review badges library for the full offering! The badges vary in style, so you’ll definitely find something you like.


Generate free Google reviews badge

The simplest and fastest way to embed reviews badge.

Get Google badge

Other methods to add Google reviews to website

You can show off your Google reviews widget via a couple of other methods:

  1. Using WordPress plugin to add Google reviews to a WordPress website.
  2. Custom API integration—a powerful and flexible way to display Google reviews on a website. By using the Google Places API, you can directly integrate Google reviews into your site, allowing for greater customization and control over how they look.
  3. Embedding screenshots—a simple and quick way to showcase your reviews on your website since it involves taking screenshots of your reviews and adding them as images on your site. This method is less dynamic than custom API integration.

The native Google Maps method no longer works!

Few websites are still reporting an option to embed Google business reviews on website by obtaining an embed code via Google Maps, but these steps do not work anymore.

Previously, you could simply navigate to your business page on Google and from the ‘Reviews’ section tap share or embed to copy the review code. Then, you simply had to navigate to your website builder and paste the copy at the desired location.

In any case, Google discontinuing this option is no big loss since users had to keep track of all their new reviews and manually add them to their pages over and over again. Thankfully, this time-consuming problem is solved by review management platforms like EmbedScoail since they automatically pull and display all new reviews.

Important note.

Embedding Google reviews into different website builders

EmbedSocial’s review widgets integrate flawlessly with the best website builders out there. Here are brief guides on embedding them across a range of CMS options:

How to display Google reviews on website built in Shopify?
shopify logo

Here are the steps on how to embed Google reviews on website built in Shopify

  1. Sign up for an EmbedSocal account, or if you already have one, just log in.
  2. Connect your Google Business account and create a Google reviews widget.
  3. In the widget editor, navigate to the top-left ‘Embed‘ tab and click Copy code. 
  4. Now login to Shopify, and go to the page where you want to add the widget.
  5. In the page editor, in ‘Content,’ click the ’embed code and paste the code – as shown below:
Steps to embed social media feed in Shopify

Remember to save any changes you make in Shopify to see all your Google reviews appear on your Shopify store. This method is much simpler than dealing with the Google API directly and is suitable for anyone with basic HTML knowledge.

How to embed Google reviews in WordPress website?
wordpress logo

Here are the steps on how to embed Google reviews on your WordPress website

You have generated beautiful and positive Google My Business reviews, and now it’s time to put these reviews on your WordPress website – we’ve got you covered.

Our Google reviews widget for WordPress has two options on how to link your Google reviews to a website:

  • Embed Google reviews with a javascript code
  • Embed Google reviews widget with a shortcode

Option 1:  Embed Google reviews widget with a javascript code

  1. Create an EmbedReviews account or sign in if you already have one;
  2. Go to “Sources” on the left-side menu and then click “Add source.”;
  3. Select “Google Location” from the pop-up menu;
  4. Connect your Google My Business account to the platform;
  5. Go to “Widgets” on the left menu and click ‘Create New‘;
  6. Name your widget, choose your Google source, and click “Create”;
  7. Customize and moderate your widget, and click the ‘Copy Code‘ button to copy its code;
  8. Sign in to your WordPress account and open the page where you want to add the reviews;
  9. Click the + button in the new editor and choose Custom HTML to paste the widget code;
  10. Click “Save” when you’re done.

Watch the video below to help you generate and copy the Google reviews widget code.

For more details, navigate to the full tutorial:

Embed Google reviews to WordPress website →

Option 2:  Embedding Google reviews widget with a shortcode

You can display your Google reviews widget with a shortcode by using a Google reviews WordPress plugin as well. Here are the steps to get the provided shortcode from EmbedReviews:

  1. In EmbedReviews’s widget editor, go to the Embed tab and click ‘Help to embed code’
  2. From the popup, click WordPress shortcode and click Copy code.
Copy WordPress shortcode to embed Twitter feed

Once you have the shortcode, you will need to install the plugin and paste the code into your WordPress page:

  1. Install the EmbedSocial WordPress plugin;
  2. Log in to your WordPress admin page and navigate to ‘Plugins‘;
  3. Click ‘Add new,’ and in the top right search field, type EmbedSocial;
  4. Once the result is displayed, click “Install” and click ‘Activate‘;
  5. Open the page where you want to embed the Google reviews widget;
  6. Click the + icon and choose “Shortcode” block,
  7. Paste the copied shortcode in the field;
  8. Click “Update”.

Once you embed the Google reviews widget, you can choose from various styling options and display your reviews in a modern web widget—use the grid, carousel, slider, and dark or light options and make your widget fit the best with your website design.

Facebook reviews widget features and settings

Here’s an example of how a pizza business in New York uses a review plugin for their Google business reviews. For this example, it uses the slider option and limits the ratings to only four and 5-star reviews. Also, the widget title and the star color fit the overall design.

Try Google Reviews WordPress plugin by EmbedSocial

As mentioned above, There is an option to get your Google reviews from all the Google My Business locations you manage and embed them on your WordPress website in just a few clicks. The official WordPress plugin works for all EmbedSocial tools, so you will never need to install or maintain multiple plugins.

The best part is that no JavaScript or HTML knowledge is required. The platform will generate a simple shortcode that you need to copy-paste, and you are ready to display reviews on your website. To start using this plugin, you need to have an EmbedReviews account.

Download EmbedSocial WordPress plugin →

How to add Google reviews to website built in Squarespace?
Squarespace icon

Here are the steps on how to add Google reviews on your Squarespace website

Our Google reviews widget for Squarespace helps you sync your Google reviews in seconds—much faster than dealing with the Google API directly.

Here are the steps on how to add the widget code in Squarespace:

  1. Sign up for an EmbedSocial account or log in if you have an existing account.
  2. Connect your Google business profile and create the Google reviews widget.
  3. In the widget editor, click on the. ‘Embed‘ tab and click ‘Copy code.’ 
  4. Log into your Squarespace account and choose the page where you want the reviews to appear;
  5. Click ‘Add new section’ and click ‘Add block‘ where you want to display the widget;
  6. From the blocks list, choose ‘Embed‘;
  7. Click on the block, select Code snippet, and click Embed data;
  1. Embed social media feed in Squarespace HTMl block
  2. Finally, in the code box, paste the copied reviews code into it;
  3. Make sure to save and publish your changes on Squarespace.

Read the full tutorial to embed Google reviews in Squarespace →

How to embed Google reviews into Wix website?
Wix Logo

Steps to embed Google reviews on your Wix website.

Adding Google reviews to your Wix site using our EmbedReviews widget is quite straightforward. Just follow these steps:

  1. Open your Wix editor, click on the area where you want to add the code, and click the + icon to add a new element;
  2. In the elements dropdown menu, click the Embed Code item and tap ‘Embed HTML’;
  3. Click the Enter code option in the embed area, and in the pop-up, paste the generated embed code as shown below and click ‘Update.’
    Add Google reviews in Wix

Once you are done, the widget will display in the editor immediately.

Read full tutorial on how to embed reviews on Wix →

how to embed Google reviews in HTML website?

To embed Google reviews on your HTML website, follow the steps below.

To embed Google reviews on your HTML website using EmbedSocial, follow these steps:

  1. Sign up for an account on EmbedSocial or log in if you already have an account.
  2. In EmbedSocial, create a Google reviews widget. Customize it to match your website’s style, adjusting elements like colors and fonts.
  3. Click on the ‘Embed‘ tab in the upper left corner of EmbedSocial and copy the provided embed code.
  4. Open the HTML file of your website, which could be either a new page or an existing one, and paste the copied EmbedSocial embed code where you want the reviews to display.
Steps to embed Google reviews in a HTML website
How to embed Google reviews on your Webflow website?
Webflow logo

Here are the steps on how to put Google reviews on website built with Webflow

  1. Start a free trial with EmbedReviews: Sign up for a free trial on EmbedReviews and connect your Google account.
  2. Create your reviews widget: Within EmbedReviews, create your Google reviews widget.
  3. Copy the HTML Code: After creating the widget, click the ‘Embed‘ tab and copy the JavaScript code provided by EmbedReviews.
  4. Log in to your Webflow account.
  5. Navigate to website edit view: Go to the edit view of your website within Webflow.
  6. Add the embed element: Choose to ‘Add element’ in Webflow and select the ‘Embed’ element.
  7. Paste the EmbedReviews Code: In the input field of the ‘Embed’ element, paste the copied EmbedReviews code

How to embed Twitter in Webflow To learn all the steps, follow the full tutorial on how to embed Google reviews in Webflow.

How to add Google reviews to website on the PageCloud platform?

To embed Google reviews on your PageCloud website, follow the steps below.

  1. Sign up for EmbedReviews and connect your Google account to it.
  2. Create your Google reviews widget and customize its layout, design, moderate the reviews, etc.
  3. After setting up your widget, go to the ‘Embed’ tab and copy the provided code.
  4. Log in to your Pagecloud account.
  5. Select the specific page on your PageCloud website where you want the widget to be displayed.
  6. In the edit view of your chosen page, go to the menu and choose ‘Apps.’
  7. From the options, select the ‘Embed’ feature.
  8. Paste the EmbedReviews code into the provided field and click ‘OK’ to complete the process.
Embed Google reviews in PageCloud

Embed Google reviews in Pagecloud detailed tutorial.  

How to embed Google reviews on your Google Sites website?

Here is how to display Google reviews on Google Sites website:

  1. Sign up or log in to your EmbedReviews account.
  2. Connect your Google profile and create the Google reviews widget
  3. In the widget editor, click the Embed tab and copy the embed code.
  4. Log in to your Google Sites account.
  5. Navigate to the page where you want to embed the widget.
  6. Use the ‘Insert‘ tab in Google Sites to select the section for the widgetStep 1 to embed Google reviews in Google sites website
  7. Choose ‘Embed‘ from the menu and paste the copied code in the dialog box.
  8. Click ‘Next‘ and then ‘Insert‘ to finalize the embedding.

Embed Google reviews in Google Sites full tutorial.

How to embed Google reviews in Notion?

To embed Google reviews on your Notion website, follow the steps below.

Notion accepts all different kinds of integrations, and this one is no different. To embed Google reviews in Notion, follow these steps:

First, go to your Reviews widget editor to get the Widget URLs.

  1. Go to the Embed tab, click the iFrame codes
  2. In the popup, click URL and click ‘Copy URL.’

Next, log in to Notion, open the page where to display Google reviews, and follow these steps:

  1. Type the /embed command, and from the dropdown, choose the Embed link.
  2. Paste the URL and click the Embed link to embed Google reviews in Notion.
embed Google reviews in Notion embed link

The widget will appear in seconds, and you can freely publish this page.

How to embed Google reviews in Feedlink link in bio page?

Feedlink is a new personal website builder and is perfect for small businesses, local shops, restaurants or real estate agencies. Most of these local businesses have solid Google business profiles and great Google ratings. Therefore, having the ability to be Google reviews on their Feedlink website can be very useful. So here are the steps.

  1. Sign in to EmbedReviews and connect to Google source
  2. Once you create the Google reviews widget, click on the Embed tab and copy the provided code.
  3. Now go to Feedlink editor, and click on the Add block > EmbedSocial widget block
  4. In the HTML area, paste the widget code.
How to embed Google reviews widget in Elementor?

Elementor is a CMS or page builder for WordPress websites. It is very robust and people use it to create custom websites in WordPress.

To add a Google reviews widget in Elementor is simple in 3 steps.

  1. Log in and navigate to the edit page where you want to add the Google reviews.
  2. Once you open the Elementor editor of the page, just go to the left hand panel and go to Widgets.
  3. In the search panel, type HTML, and click on the HTML widget from the list.
    Step to add HTML widget in Elementor
  4. Finally, in the HTML code field, just paste the widget code, as shown below.
    Step to add Google reviews code in Elementor

Once you update or publish the page the widget will appear live on the page.

Why embed Google reviews?

Every business needs social proof in order to get and retain their customers’ trust.

After all, everyone looks at reviews before purchasing anything online to ensure they make the right decision.

That said, there are other benefits businesses get from customer reviews:

Ten benefits to embed Google reviews

Your embedded Google reviews generate more reviews

Collecting Google reviews has a compounding effect since more reviews lead to more business, leading to even more reviews—a strategy that pays for itself.

However, you must ensure you provide the ultimate service/product at all times, meet your customer’s expectations, and hear and resolve all their complaints.

And what is the best strategy for getting more reviews? Just ask for them!

If you have an online business, you can send a Google review link to your customers and ask them to add the reviews to your Google business listing directly.

Your Google reviews boost your SEO rankings

It’s no secret that Google Reviews increase your SEO gains by providing the Google algorithm a positive signal about your company, website, and offerings.

According to the official Google local search support page:

“Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization” – Google support.

Another benefit of this increased SEO performance is a CTR boost and the addition of Google’s star ratings as snippets next to your Google search pages. Plus, Google will showcase the rating snippets from review sources like Booking, Trip Advisor, Facebook, etc.

This star snippet makes you click more on the search results, right?!

Online reviews SEO with google rating schema

Statistics showcasing the benefits of Google reviews

Here are some main Google reviews statistics:

  • According to the annual Local Consumer Review Survey98% of consumers read online reviews for local businesses, indicating that almost all consumers will first read a review before even considering purchasing from a local business.
  • On-site reviews increase conversions by 74%..
  • 43% of online shoppers confirm that customer reviews are very helpful.
  • 58% of consumers have left an eCommerce store because it didn’t contain any customer photos or reviews.
  • EmbedSocial’s analysis of over 300,000+ reviews has demonstrated that most of the Google reviews are 5-star ones—indicating that customers want to express their positive (not just negative) experiences online.

These stats further reinforce the benefits of a Google review widget:

online reviews statistics

Displaying Google reviews on websites: 5 Great Examples

Wondering how the Google reviews widget code will generate a gorgeous widget embedded straight onto your website? Check out these three fantastic examples:

1. Little Way Farm’s Google reviews slider widget with an AI summary

Here’s Little Way Farm’s example using a Google reviews slider with an AI summarizer, which sums up the experiences customers had with this brand:

Example of wall of love widget as slider

2. Refloor’s Google reviews feed

Refloor has chosen to incorporate all their Google testimonials into a feed widget and arrange them by star rating. Naturally, the best reviews come first:

Example of a Google reviews widget

3. Skin Health has a unique dedicated Google reviews page

Skin Health uses a dedicated page to display their thousands of reviews in one place, plus ask new customers to use the leave a review button and go to their Google location to write more reviews.

Here is what their Google reviews page looks like:

Example of a real life Google reviews widget on website

4. Doulas of North County’s Google reviews slider on their homepage

Doulas of North County is a special service that provides doulas who help future moms have a safe and amazing experience while they are pregnant. Because of the specialty of their business, reviews are one of the best ways to showcase the quality of their services.

That is why, they decided to show their latest Google reviews in an interactive slider, including a button to collect more reviews that open up a form where customers can submit text reviews, photos, and even video testimonials.

Example of Google reviews slider on homepage

5. ProTrade United uses Google reviews badge to show its credibility

ProTrade United is a business advisory & coaching company for the trades & construction industry, and due to the nature of their services, reviews are a crucial part of providing proof of their credibility. To make their customer satisfaction stand out, they use a floating Google reviews badge on their website to show their 4.9 Google rating and link to the LEave a review form in order to collect more Google reviews.

Protrade United Google reviews badge on website

Google reviews widget templates

When showcasing your website’s Google reviews, starting from scratch can seem daunting. Fortunately, EmbedSocial offers a variety of templates for Google Reviews widgets that make this process seamless and effective. Here’s a look at some templates you can use to get started:

This template allows you to display multiple reviews in a sliding carousel format for websites with limited space. It’s interactive and adds a dynamic element to your webpage. You can set it to auto-slide or let visitors manually scroll through the reviews.

Carousel widget by Google reviews
Google reviews slider

Grid layout

The Grid Layout is your go-to if you have several reviews and want to make a strong visual impact. It arranges reviews in a neat grid, efficiently using space and allowing visitors to browse through multiple testimonials easily.

Embed Google reviews in a Grid layout
Google reviews grid widget

Photo-enhanced Google reviews

Some reviews come with user-generated content such as photos, which can be more convincing than text alone. EmbedSocial’s photo-enhanced template lets you showcase these reviews with accompanying images, adding authenticity and visual appeal to your customer testimonials.

Example of a Google reviews widget
Google reviews photo widget.

Floating badge

If you prefer a subtle approach, the Floating Badge template is ideal. It displays a small, interactive badge on the corner of your webpage. When clicked, it expands to show your Google reviews. This is perfect for websites where maintaining a minimalist design is key.

Embed floating Google reviews badge
Floating Google reviews badge

Popover widget

This Google reviews widget is simple yet powerful because you can show it sitewide without taking too much space from a web page. The main functionality of the popover widget is that it can appear once per session and auto-slide the reviews in the popover. Users can choose on click to open the full Google reviews in a popup or in a fixed panel.

Embed Google reviews popover widget
Google reviews popover widget.

Google Reviews ‘Wall of Love’ page

Finally, display all online reviews on one page. Combine Google reviews, Facebook reviews, or even Yelp reviews in one ‘Wall of Love’ page.

Example of Google reviews widget wall of love
‘Wall of Love’ widget

Leave a review button for more Google reviews

Collect more online reviews by activating a ‘Leave a review’ button in the widget’s header or in the badge. You can choose this button to link directly to your Google business page and collect more Google reviews by redirecting website visitors to the Google review form.

Link to Google review form to collect more Google reviews
Leave a Google review badge

Live demo of Google reviews widgets

Check out the live demos to add a Google reviews widget that best fits your website:

Browse live Google reviews widgets
Browse Google reviews widgets demos

Best practices to embed Google reviews

Check out these tips and tricks to make your reviews widget more effective:

1. Add a call to action next to your reviews

Integrate a strong call to action (CTA) near the review widget. Whether it’s ‘Book Now’, ‘Shop’, or ‘Learn More’, a CTA can guide users on what to do next.

You can add CTAs in line with each review, plus, add ‘Buy’ buttons that lead to the checkout page of the mentioned product.

Template to create a Google reviews widget with CTA buttons

Lastly, you should also add a ‘Leave a review’ button underneath your reviews widget. Thankfully, the EmbedSocial widgets allow you to readily use this option.

2. Moderate your Google reviews

EmbedSocial offers tools that allow you to moderate your Google reviews, including arranging them in any order you see fit and hiding specific reviews.

You can manually hand-pick the reviews you want to show, set up filters to only display those that contain certain keywords, order them by date, or even focus on showing reviews with more than four stars, which automatically hides all the rest.

3. Display Google reviews strategically

Choosing where to place your Google reviews widget on the website is very important. Some of the most effective locations include your homepage, your product and service pages, or even a separate testimonials page, i.e., a ‘Wall of Love’ reviews section.

Certain businesses also choose to display their Google reviews in their website’s footers and sidebars so they appear on every page.

Remember: the goal is to build trust and provide social proof, so place your reviews where they are visible. Needless to say, always keep them updated.

Find out more practices to show Google reviews.

What do experts say about the benefits of embedding Google reviews?

Are you still skeptical about the benefits of quality Google reviews? Check out what these five top business leaders have to say on the topic:

1. Showcase testimonials as social proof

One remarkable benefit of embedding Google reviews on your website is that they serve as powerful social proof that showcases your brand’s reliability.

A med spa client of ours has done that to start welcoming website visitors with an effective testimonials section. Nowadays, their website showcases all the positive reviews they have obtained on Google and informs potential clients about the exceptional results they deliver.

After reading first-hand online reviews, other visitors seriously consider using the client’s services, knowing they have made the right choice. In a way, the reviews are a testament to the brand’s worth i.e. a robust form of social proof.

So, putting Google reviews on the website is like spotlighting these real stories and showing evidence that they are great at what they do. Beyond enhancing their reputation, this practice extends a welcoming hand to more leads, encouraging them to approach their services with confidence and enthusiasm.

Ajay Prasad Ajay Prasad, Founder and President, GMR Web Team

2. Boost credibility and conversion rates

One of the biggest benefits of having Google reviews embedded on a website is that it instantly generates credibility in the customer’s eyes. By placing them high up and front and center on the homepage, your conversion rates for leads will skyrocket. 

It’s very important to remember that while traffic is important, conversions are even more important than the sheer volume of traffic. Without conversions, no products are sold, or deals are done.

Owner, Ontario Property Buyers

3. Establish trust and increase engagement

Embedding Google reviews directly on the EvenSkyn website has proven invaluable in establishing immediate trust with visitors.

In the e-commerce beauty sector, where customers often harbor skepticism about product claims, showcasing genuine reviews from a trusted platform like Google offers undeniable authenticity.

After integrating these reviews on the “Before & After Results” page, engagement metrics showed a marked increase. The average time users spent on this page increased significantly, reflecting their interest in real-world experiences of the products. A rise in conversion rates was partly attributed to this integration.

Zain Ali Zain Ali, Partner, EVENSKYN

External validations, especially from reputable platforms like Google, can be a game-changer in establishing brand authenticity. This can be seen in action by visiting this section on the website, where genuine customer feedback is prominently displayed.

4. Enhance trustworthiness in your brand

Embedding Google reviews on a website can increase its trustworthiness. These reviews, coming from a third party, appear more authentic. Their inclusion also provides social proof of engagement and satisfaction with the company.

Historically, embedding recent Google reviews on our homepage and about page has significantly boosted conversions.

Michael Alexis Michael Alexis, CEO,

5. Influence prospects with positive reviews

Embedding Google reviews on your website is an excellent way to show prospective customers that they are in good company if they choose to do business with your organization.

A great review may be the tipping point in a prospective customer’s decision to do business with you.

Word-of-mouth itself is a powerful marketing tool, and by adding Google reviews to your site, you are aiding in “escorting” someone’s opinion to another’s ears. Many individuals follow positive reviews shared by others. If good reviews are so influential, why wouldn’t you want your dedication and hard work to be showcased on your website?

Francois Gouelo Francois Gouelo, Co-Founder and CEO, Enso Connect

Pride is taken in helping customers find the best solutions for their hospitality businesses.

Work is done around the clock to ensure they receive stellar customer service and have a great journey that keeps them coming back for all of their hospitality tech needs.


15 methods to get more Google reviews

Real-life experiences shared by marketers and business owners.

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Sign up to embed Google reviews on website

Since Google does not offer a native option to embed your online reviews on websites, you have to rely on third-party platforms that integrate with Google.

Thankfully, EmbedSocial is constantly improving its offering to offer the best-looking widgets for both your user-generated content and Google reviews.

Remember: consumers trust online reviews, so displaying a Google reviews widget will bring your web page to life and help you gain your visitors’ trust. Ultimately, that’s the best way to grow your brand, expand your influence, and boost your sales.

That is why businesses must always pay attention to, aggregate, monitor, and respond to their customers’ reviews on Google or any other platform.

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.


Embed Google Reviews in seconds.

Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.

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Hope you got all the details on adding Google reviews to your website. If you need further help, just contact our customer success team via the bottom-right chat icon.

FAQs about embedding Google reviews

While you can аlways check out our full guide on getting Google reviews for your business, you can find the answers to our FAQs below:

How do I embed a free Google review?

To embed a Google review for free, use this free Google reviews widget, which allows you to connect your Google business locations and pull all your reviews to create the free widget. Then, you simply have to copy the widget code and embed it on your website.

How do I remove a Google review?

If the review is fake, you can flag it as inappropriate. If it’s a real review you don’t like, the best thing to do is try to drown it out with lots of positive reviews.

You can also contact the reviewer and try to fix the impression they have of you so they change their review.

Do Google reviews carry over when you move domains?

Yes, your Google business profile remains, and all the reviews will stay with it.

How long do Google reviews take to show up?

It can take anywhere from a few hours to a few weeks for the reviews provided by your customers to appear on your Google Business Profile page.

How do I embed a link in Google reviews?
How to share a Google review?
How to get more Google reviews on your website?
How to add Google reviews as a customer?

Here is how a customer can write a Google review:

Adding Google reviews is a simple process completed via Google Maps.

  1. The customer just has to open Google Maps (on desktop or mobile),
  2. Next, need to find the location they want to review in this case, type the name of your business,
  3. Tap the ‘Reviews‘ tab,
  4. Click the ‘Write a review’, and
  5. Fill in the input field with.

More about writing Google reviews >

How to collect Google reviews with an NFC business card

Businesses are constantly seeking innovative ways to enhance customer interaction and gather feedback. One such cutting-edge tool is the Google Reviews NFC (Near Field Communication) card.

This technology bridges the gap between the physical and digital worlds, making it easier for customers to leave Google reviews.

To start collecting more reviews, learn more about the Google reviews NFC business card by EmbedSocial.

Google reviews NFC card share
What is the best way to get Google reviews?

One of the best ways to get Google reviews is to simply ask your customers for some! We’ve also determined that running a contest or promotion can significantly increase the number of Google reviews you receive.

CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.