How to Embed Google Reviews on Your Website? Free & Pro

Discover how to easily embed Google reviews on your website. Boost online presence, show customer feedback, and improve your SEO.

How to embed Google reviews on your website

Learning how to embed Google Reviews on your website not only enhances your credibility but also improves your online presence, driving organic traffic to your site.

It’s important to note that Google’s platform does not directly provide an option to embed Google Reviews on your website; instead, this process is typically achieved through third-party widgets or plugins, such as the EmbedReviews platform.

Need more reviews? Download the free reviews plan >

Quick Guide: How to Add Google Reviews to Your Website?

Here are the steps on how to embed Google reviews on your website:

  1. Create an account for EmbedReviews.
  2. Connect your Google account and grant permission.
  3. Choose the Google business location you want to display reviews for.
  4. Select a reviews widget template and use settings to customize it.
  5. Copy the provided code and open your website builder.
  6. Go to the website editor and paste the code into the desired location on your website.

And that’s it! Below you can browse the EmbedSocial Google reviews widget library and pick the one that most fits your needs:

FYI: You can embed Google reviews widget automatically with EmbedReviews platform. Start a free trial and display your Google reviews now. 

embed Google reviews

Generate & embed your Google Reviews.

Try EmbedReviews, generate Facebook and Google reviews, and display social media reviews widgets on your website. Automatically and in seconds.

All PRO features | Cancel any time.

How to Embed Google Reviews Widget with EmbedReviews?

As mentioned, most of the native options to embed Google reviews are obsolete. This is why we developed a reviews aggregation tool to help you pull your Google reviews automatically without repeatedly struggling throughout the process. Embedding Google review widgets on any webpage can be very easy with our official API integration with Google.

To get started now, watch the step-by-step process on how to add Google reviews to a website:

EmbedReviews is perfectly integrated with the Google API. It pulls all customer reviews from your Google Places and Google Maps locations.

With this tool, you can add Google reviews and testimonials to your business page so your website visitors and potential customers can see all the positive reviews in no time.

Here are the steps on how to embed a Google reviews widget on your website:

First, log in to your EmbedReviews account or create a new account.

Step 1: Go to Sources and select ‘Google’

Choose Google to embed  Google reviews

Step 2: Click ‘Connect Google account‘ to add your Google My Business account to the platform so the system can automatically generate all your reviews

Connect Google page account

Step 3: Once you connect your Google business profile, in the next step, Select the Google location from where you want to pull the reviews. Click Next.

Select a Google my business profile and collect reviews

Step 4: Choose your Google reviews widget layout by clicking Use template or click Start from scratch to create a widget from scratch.

choose a Google reviews widget layout

Note: once you finish this step you will be redirected to the widget editor where you will see all the reviews pulled automatically from the selected Google account.

Step 5: Customize and moderate your widget and click on the ‘Copy code’ button to copy the widget’s code

Reviews widget code

Step 5: Paste and embed code in your website’s code or editor.

If you use WordPress, you can easily embed the Google reviews widget by simply pasting the code into the HTML block in the WordPress editor:

Embed social media code in HTML block in WordPress

The best part of it is the customization functionality, where you can handpick which online reviews you want to showcase. For example, you can moderate some negative reviews and create a better overall customer review widget.

You can choose from the pre-defined templates – sidebar, grid, slider, etc. Or you can customize your widget on a higher level using custom CSS.

google reviews slider
Widget for your Google business reviews – see demo >

Oh, and don’t worry about the new reviews. The widget updates automatically and will display reviews immediately after they’re on your GMB account.

Add reviews from other sources

If you need to add reviews from more sources, like more Google locations, Facebook pages, or other review sites, you can do this with EmbedReviews.

To add more review sources in an existing or new widget, click ‘Sources’ on the left-side menu and then click ‘Add source.’ On the next page, you will be able to select other sources and follow the instructions.

Connect reviews source

FYI: You can embed Google reviews widget automatically with EmbedReviews platform. Start a free trial and display your Google reviews now. 

embed Google reviews

Generate & embed your Google Reviews.

Try EmbedReviews, generate Facebook and Google reviews, and display social media reviews widgets on your website. Automatically and in seconds.

All PRO features | Cancel any time.

Embed Google Reviews with Photos

Embedding User-Generated Content (UGC) photos from your website’s Google reviews can offer many benefits for your business. Here’s why it’s a good idea:

  1. Builds Trust and Credibility: Real photos from actual customers can help build trust and credibility among potential customers. They can see real-life examples of your products or services in action, which can be more convincing than professionally taken photos.
  2. Enhances Social Proof: When potential customers see photos from other customers, it provides social proof that others are using and enjoying your products or services. This can help influence their decision to choose your business over competitors.
  3. Boosts SEO: UGC can help improve your website’s SEO. Search engines like Google value fresh and unique content, and regularly updated UGC can help improve your website’s search rankings.
  4. Increases Engagement: UGC photos can help increase engagement on your website. Visitors may spend more time on your site looking at real customer photos, which can lead to higher conversion rates.
  5. Provides Valuable Insights: UGC photos can provide valuable insights into how your customers are using your products or services. This can help you understand your customers better and improve your offerings.
  6. Saves Time and Resources: Using UGC photos can save you time and resources compared to creating your own content. You can leverage the content your customers are already creating to enhance your website.
  7. Enhances Authenticity: UGC photos can help enhance the authenticity of your brand. They show that real people are using your products or services, which can help create a more authentic and relatable brand image.

See an example of Google reviews widget with photos >

In conclusion, embedding UGC photos from Google reviews on your website can help build trust and credibility, enhance social proof, boost SEO, increase engagement, provide valuable insights, save time and resources, and enhance authenticity. It’s a powerful way to leverage the content your customers are already creating to enhance your website and improve your business.

Learn more about how to embed Google reviews with photos >

How to Embed Google Reviews for Free?

As we described above, EmbedReviews has a direct API integration that allows paid automatic sync of your Google reviews to your website. But for people who still want to use the robust reviews widget builder, EmbedReviews has two options to embed Google reviews for free manually. Here is one:

Insert Google reviews in a widget manually

Here are the steps: 

Step 1: Create a free account in EmbedReviews

Step 2: Go to Sources and choose Custom source

add Google reviews in a custom source

Step 3: Go to Settings and upload the Google logo. It will appear in the widget.

Step 4: Click ‘Add review’ and go to your Google location, copy the name, and paste it into the Reviewer Name field, then do the same with the review text. Once you are, don’t submit the review. You can do this with as many reviews as you want.

manually add Google reviews on your website

Step 6: Once you are done, click the button Create widget, and you will be redirected to the Widget editor

Step 7: Here, you will have the code of your free Google reviews widget. 

Doing this will give you a free widget that will work on any website and load fast and mobile too. 

And, of course, every time you get a new review, you can go through the above steps in order to have it on your website.

Get the free Google reviews widget >

How to Embed Google Reviews on HTML?

Embedding Google reviews on your HTML website can be a powerful way to build trust with your audience and showcase your business’s positive feedback. Here’s a simplified, unique guide on how to do it:

  1. Choose a review widget: Numerous online services offer widgets for embedding Google reviews on your website. These widgets are designed to be easy to use and require no coding skills. They handle the complex tasks of fetching and updating the reviews from Google. Some popular options include EmbedReviews, and Birdeye. Choose one that fits your needs and budget.
  2. Set up the widget: After choosing a widget, you’ll need to set it up. This usually involves creating an account on the widget’s website and configuring some settings. You’ll typically need to provide the Google Place ID of your business, which you can find using Google’s Place ID Finder.
  3. Generate the embed code: Once the widget is set up, it will generate an embed code for you. This code is a small piece of HTML that you can add to your website to display the reviews.
  4. Add the code to your website: Finally, you’ll need to add the embed code to your website. If you’re using a website builder, there’s usually an option to add custom HTML. If you’re editing the HTML directly, you can paste the code where you want the reviews to appear.
  5. Check your reviews: After adding the code to your website, check to make sure the reviews are displaying correctly. The widget should automatically update the reviews periodically, so you don’t need to worry about manually updating them.

Remember, it’s important to display reviews honestly and accurately. Misrepresenting reviews can damage your business’s reputation and may violate Google’s policies.

Always strive for authenticity when showcasing reviews.

Continue reading if you use a specific website-building platform.

How to embed Google Reviews in CMS?

How to embed Google Reviews in WordPress?

You have generated beautiful and positive Google My Business reviews, and now it’s time to put these reviews on your WordPress website. At the beginning of this post, we’ve outlined the easy steps on how to use EmbedReviews to add Google reviews to an HTML website. But no worries if you have a WordPress website – we’ve got you covered. EmbedReviews platform integrates with WordPress, meaning you can embed your Google reviews in a few steps.

The reviews plugin has two options on how to link Google reviews to the website:

  1. Embed reviews with a javascript code
  2. Embed reviews with a shortcode

Option 1:  Embed reviews with a javascript code

  1. Create an EmbedReviews account or sign in if you already have it
  2. Go to the “Sources” tab on the left-side menu and then click the “Add source” button
  3. Select “Google Location” from the pop-up menu.
  4. Connect your Google My Business account to the platform
  5. Go to “Widgets” on the left menu and then click ‘Create New.’
  6. Name your widget, choose your Google source, and click “Create.
  7. Customize and moderate your widget, and click on the ‘Copy code’ button to copy the widget’s code.
  8. Sign in to your WordPress account and open the page where you want to add the reviews.
  9. Click the + button in the new editor and choose Custom HTML to paste the widget code.
  10. Click “Save” when you’re done.

Watch the video below to help you generate and copy the reviews widget code. For more details navigate to the full tutorial: Embed Google reviews to WordPress website.

Option 2:  Embedding Google reviews with a shortcode

You can display your Google reviews with a shortcode as well. Here are the steps:

  1. Install the EmbedSocial WordPress plugin
  2. Log in to your WordPress admin, navigate to ‘Plugins.’
  3. Click the button ‘Add new,’ and in the top right search field, type EmbedSocial.
  4. Once the result is displayed, click “Install” now and click ‘Activate.’
  5. Create your Google reviews widget
  6. Click on the “Find CMS instructions” link, and under WordPress – copy the shortcode.
  7. Sign in to your WordPress editor
  8. Into the “Shortcode” block, paste the copied shortcode
  9. Click “Save”

Once you embed the widget, you can use various styling options and display your reviews in a modern web widget.

Use the grid, carousel, slider, and dark or light options and make your widget fit the best with your website design.

Google reviews widget features and settings

An example of how a Pizza business in New York uses a review plugin for their Google business reviews is embedded in this post. For this example, we used the slider option and limited the ratings to show only the four and 5-star reviews. Also, we customized the widget title and the star color to fit our design:

Try Google Reviews WordPress plugin by EmbedSocial

As mentioned above, There is an option to get your Google reviews from all the Google My Business location you manage and embed them on your WordPress website in just a few clicks. The official WordPress plugin works for all EmbedSocial tools, so you will never need to install or maintain multiple plugins. 

The best part is that no JavaScript or HTML knowledge is required.  The platform will generate a simple shortcode that you need to copy-paste, and you are ready to display reviews on your website. To start using this plugin, you need to have an EmbedReviews account.

Download EmbedSocial WordPress plugin >

How to add Google Reviews to Shopify?

Here are the steps to add Google reviews to your Shopify store using EmbedReviews: (note the first 5 steps are the same as in the WordPress case)

  1. Create an EmbedReviews account: If you don’t have an account yet, sign up for 7-days trial.
  2. Connect your Google My Business account: Once logged in, go to ‘Sources‘ and click ‘Add Source.’ Select ‘Google’ from the list of platforms. You’ll be prompted to log in to your Google account and give EmbedReviews permission to access your reviews.
  3. Choose your business: After connecting your Google account, you’ll see a list of your Google My Business locations. Choose the one you want to collect reviews from.
  4. Create a widget: Go to ‘Widgets‘ and click on ‘Create Widget’. Choose ‘Reviews Widget’ from the list of options.
  5. Customize your widget: You can customize the look of your widget to match your Shopify store.
  6. Copy the widget ode: Once you’re happy with your widget, click on the left-hand Embed tab and ‘Copy Code.’
  7. Embed the widget in your Shopify store: Just go to the page editor, and in Content, click the ’embed code and paste the code – as shown below:
Steps to embed social media feed in Shopify

Remember to save any changes you make in Shopify, and your Google reviews should now appear on your Shopify store.

This method is much simpler than dealing with the Google API directly and is suitable for anyone with basic HTML knowledge. 

Red full tutorial on how-to embed reviews in Shopify guide >

Help article.

How to embed Google reviews into Squarespace?

The Google reviews widget for Squarespace, proved by EmbedReviews, will help you sync your Google reviews in seconds. This method is much simpler than dealing with the Google API directly and is suitable for anyone with basic HTML knowledge.

Here are the steps on how to add the widget code in Squarespace:

Step 1: Log into your Squarespace account and choose the page where you want the reviews to appear. 

Step 2: Click ‘Add new section’ and click on ‘Add block’ where you want to display the widget.

Step 3: From the blocks list, choose ‘Embed

Step 4: Click on the block, select Code snippet, and click Embed data.

Embed social media feed in Squarespace HTMl block

Step 4: Finally, in the code, paste the copied reviews code into it.

Step 5: Make sure to save and publish your changes on Squarespace.

Read full tutorial to embed Google reviews in Squarespace >

Help article.

How to add Google Reviews to Wix?

Adding Google reviews to your Wix site using EmbedReviews can be straightforward. Once you have your widget code, follow the steps below on how to embed the code in Wix:

Step 1: Open your Wix editor, click on the area where you want to add the code, and click the + icon to add a new element

Step 2: In the elements dropdown, click the Embed Code menu item and click ‘Embed HTML’

embed HTML social media widget code in Wix

Step 3: Click the Enter code option in the embed area, and in the pop-up, paste the generated embed code as shown below and click ‘Update.’

Add Google reviews in Wix

Once you are done, the widget will display in the editor immediately.

Read full tutorial on how to embed reviews in Wix guide >

Help articel

Benefits of Embedding Google Reviews

Let me ask you a question.

How do you look for a nearby place or a restaurant that you want to visit?

You use Google it, right? Well, most people do the same, and Google is working hard to provide the best user experience and give business tools to enhance its online presence.

Google launched Google My Business, the former Google Places, which aims to give businesses tools to submit and maintain their presence across multiple Google products.

Google My Business is free to use; every business can provide its location and create a listing. Once you’ve created your listing, every user can submit customer reviews and post photos of your location.

And people truly read reviews. It’s all about social proof. It gives the user the confidence that they will make the right decision if they choose to go to a place that has many positive over negative reviews.

So, why add Google reviews to the website? Your answer is right below!

According to the findings in the annual Local Consumer Review Survey by BrightLocal, 91% of consumers trust a local business more if they have positive reviews.

To extend this functionality, Google allows third-party companies like EmbedSocial to connect with the Google API and generate reviews for a specific business.

And here comes the importance of these reviews:

Google makes sure everybody sees the reviews section every time your business is Googled or looked for in Google Maps.

Therefore, if you own a business, you will always want to make sure that these reviews are positive and monitor what will display in the Google search results when potential customers look for your location or a product you sell.

A bad or negative number of reviews can directly impact the user’s confidence and influence their decision whether to choose your product or go to the competition.

That is why business owners must always pay attention, aggregate, monitor, and respond to their customers’ online, Facebook, and Google reviews.

Well, almost always (if you receive a review like the one below, your response options might be limited):

negative online review

Ok, ok let’s get back to the serious stuff!

Google Reviews impact your SEO

It is not a secret that Google Reviews increase your SEO and give the Google algorithm a positive signal about your company and website.

According to the official Google local search support page:

“Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization” – Google support.

Another benefit of the SEO performance and the option to increase the CTR of your search results is that Google uses the star ratings and shows them as a snippet alongside your website search result.

They also showcase the rating snippet from other review sources such as Booking, Trip Advisor, Facebook, and similar.

This star snippet, makes you click more on the search result, right?!

reviews seo stars snippet google search

Increase Google reviews with Google Reviews widget

Once we all understand the impact of Google Reviews testimonials, it is time to increase their number and make sure these reviews are positive.

To start, you must provide the ultimate service/product and exceed your customer’s expectations.

If you manage to do this, getting positive Google reviews is a piece of cake.

The strategy: Ask!

If you have an online business, you can send a link to your customers and ask them to add the reviews to your Google business listing directly.

To find this link, follow the steps below:

Step 1: Search for your business on Google

Step 2: Google will list your business snippet on the right side of the search results

Step 3: Click the button ‘Write Review‘ within your business snippet
Google reviews link

Step 4: A popup with a review submission form will appear, and you need to copy the URL
Write review Google link

That’s it. Make sure your URL is shorter with so you can easily send it to your clients.

Here is ours – . Feel free to give us a Google Review 🙂

The next step is to broadcast your review testimonials process on every single communication channel. The main channels where you can share the link online are:

  • All your social media profiles
  • Email
  • Create a button with the link on your website

For offline businesses, the ‘ask for review’ placements can include all your marketing collateral, such as flyers, menus, and posters, where you can write the steps so your community of customers can easily navigate to the link.

To connect the offline to the online review form, you should use a QR code that can instantly redirect your customers to your Google review link. Read more about how to create a Google review link.

Google Reviews Statistics

We at EmbedSocial did an analysis of 300,000+ online reviews and created a Reviews report that provided us with great findings about Google Place reviews, testimonials, and user-generated content in general. Here are the details:

Download free reviews report >

Here are some statistics related to Google Reviews:

  1. Importance of Reviews: 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations. Source.
  2. Review Quantity: Businesses that appear on the first page of Google search results have an average of 4.42 stars and 47 reviews.
  3. Review Frequency: 70% of consumers will leave a review for a business if they’re asked to.
  4. Review Impact on Sales: Displaying reviews can increase conversion rates by 270%.
  5. Negative Reviews: 94% of consumers say an online review has convinced them to avoid a business.
  6. Response to Reviews: 53% of customers expect businesses to respond to negative reviews within a week.
  7. Fake Reviews: Approximately 20% of all reviews are fake.
  8. Mobile Reviews: 56% of all online reviews are written on a mobile device.
  9. Review Recency: 85% of consumers think that online reviews older than 3 months are not relevant.
  10. Review Length: Reviews that are 100 to 200 words long get the most attention.

68% of Google reviews have text

Source: EmbedSocial Reviews report

This is great! It means that the reviews you will showcase will have more information than just a star rating. Some users can get discouraged from displaying only a rating and a username, but in cases like that is best to create a process to replay to customers or find a way to reward customers who write text valuable to be displayed.

Most Google reviews, or 86% are five star

Source: EmbedSocial Reviews report

This means that people truly write positive reviews. Yes, we usually notice the negative ones, but in most cases, if we are focused and invested in providing great customer service, we will have mostly 5-star reviews. Ready to be displayed in a beautiful Google reviews widget, right?

Next, make these reviews boost your web presence and utilize the words of your current customers to land new customers.

So you are probably guessing! You need to embed the Google reviews on your website. Let’s learn how!

FYI: You can embed Google reviews widget automatically with EmbedReviews platform. Start a free trial and display your Google reviews now. 

embed Google reviews

Generate & embed your Google Reviews.

Try EmbedReviews, generate Facebook and Google reviews, and display social media reviews widgets on your website. Automatically and in seconds.

All PRO features | Cancel any time.

According to the Reviews report by EmbedSocial, the analyzed reviews are five stars. But in our experience, when displaying Google business reviews is not the best practice to filter only the positive reviews. It is very helpful for potential customers to see another star, even negative reviews.

Combine Facebook, Yelp, and Google Reviews

Using the EmbedSocial platform, you can generate your Facebook reviews or Yelp reviews and combine them in widgets with other social media reviews.

To do this, follow the steps below:

  1. Log in to your account
  2. Go to sources and click ‘Add source’
  3. Select Facebook or Yelp and connect your profiles with the platform
  4. Now go to ‘Widgets‘ and open the widget
  5. Click on the ‘Sources tab’ and select your Facebook page or Yelp location
  6. The reviews from these sources will appear alongside your Google reviews.

Please note that the Yelp platform currently limits the generation of more than three reviews, so we suggest you combine your Yelp reviews with other Google or Facebook reviews that you can generate through the EmbedSocial platform.

Display Google Reviews Aggregated Rating Badge

Embed Google reviews web rating badge

No worries, we got you covered on this, as well. EmbedReviews gives a gallery of badges that you can use to showcase an aggregated rating on your website. The badges vary in their style, so you can choose the one that fits the most with your website design.

Check the Facebook and Google review badges demo page or pick your favorite from the list below. You can choose a floating badge or an inline badge, Google ratings only or combined with other sources such as your Facebook page or Yelp reviews.

Features of the Google Reviews Widget

AI powered reviews widget

The EmbedReviews Google Reviews widget offers a variety of features designed to help you manage and display your Google reviews effectively. Here are some of the main features:

  1. AI summarized reviews: Using of AI tools to make the display a summary card that will show a unique summary based on the reviews in the widget. See demo >
  2. Official API Integrations: EmbedReviews has approved API integrations with major social media networks, including Google, allowing you to collect all your social media reviews in seconds.
  3. Customizable Widgets: You can customize the design of your reviews widgets to fit your website layout. This includes changing colors, and layouts, ordering, and deciding which parts of the widgets to show or hide.
  4. Multiple Widgets: With one account, you can generate unlimited reviews widgets and embed them on multiple websites.
  5. Mobile Responsive: The widgets are mobile-friendly and fit any device size.
  6. Localization: The platform supports over 10 languages, allowing you to localize the widget for your web visitors.
  7. Reviews Forms: You can collect reviews on your website with your own review forms.
  8. Filters & Tags: This feature allows you to categorize online reviews by tags and organize them by date, rating, or filter by keywords.
  9. Analytics: EmbedReviews provides insights on which source collects the most reviews, with export options in CSV for in-depth analysis.
  10. Auto-sync: This feature syncs all reviews in a single click and creates a live widget that updates based on your filters.
  11. Badges: You can display a variety of badges to show an average rating on your website from any source, including Google.

Please note that the exact features may vary depending on the plan you choose. For more details, you can visit the EmbedReviews web page.

More info

Examples of Google Reviews Widgets

The EmbedReviews Templates Librayr provides dozens of templates for you to copy and create your own Google reviews widget easily.

Here is an example of a recent use-case from a Brasilian Hair Salon that uses AI summarizer in combination with Google reviews to showcase their happy customers in an effective way:

Example of Google reviews

Browse below some of the most popular: Google reviews slider widget, Google reviews popup, Google reviews feed, Google reviews carousel, or a Grid layout.

Where to display Google reviews on your website?

Choosing where to display Google reviews on your website can depend on the nature of your business and the design of your website. However, here are some common and effective places to consider:

  1. Homepage: This is often the first page visitors see, so featuring reviews here can immediately build trust. You might display a few of your best reviews or have a rotating carousel of recent reviews.
  2. Dedicated Testimonials Page: Some businesses choose to have a whole page dedicated to customer testimonials and reviews. This can be a great place to showcase a large number of reviews and provide more detail about customer experiences.
  3. Product or Service Pages: If you have reviews for specific products or services, display them on the corresponding page. This allows potential customers to see relevant feedback while they’re considering a purchase.
  4. Footer: The footer of your website appears on every page, making it a good place to display a few standout reviews. This ensures that visitors will see them, no matter what part of your site they’re on.
  5. Sidebar: If your website’s design includes a sidebar, this can be a good place to feature reviews. They’ll be visible but won’t distract from the main content.
  6. Checkout Page: Displaying reviews on your checkout page can provide a last-minute confidence boost to shoppers and help reduce cart abandonment.
  7. Pop-up or Lightbox: Some websites use a pop-up or lightbox to display reviews. This can be effective, but be careful not to annoy visitors with too many pop-ups.

Remember, the goal is to build trust and provide social proof, so place your reviews where as many visitors’ll see them as possible. Also, make sure to keep your reviews updated and respond to them when appropriate to show that you value customer feedback.

What do experts say about embedding Google reviews?

We’ve gathered insights from five top business leaders to help you understand the benefits of embedding Google reviews on your website. From showcasing testimonials as social proof to influencing prospects with positive reviews, these founders, CEOs, and owners share their experiences and examples. Dive in to discover how Google reviews can enhance your website’s credibility and conversion rates.

  • Showcase Testimonials as Social Proof
  • Boost Credibility and Conversion Rates
  • Establish Trust and Increase Engagement
  • Enhance Trustworthiness 
  • Influence Prospects with Positive Reviews

Showcase Testimonials as Social Proof

One remarkable benefit of embedding Google reviews is featuring clients’ testimonials and displaying social proof. We’ve done this for a med spa client. When someone visits our client’s website, they come across a section dedicated to client testimonials. 

These are taken straight from Google reviews, showcasing the exceptional results and satisfaction their med spa clinic has consistently delivered. After reading reviews directly from people who’ve tried the services, it helps other folks thinking about coming here feel more sure about their choice. Those reviews act as a way to show that their services are worth trusting. These testimonials evolve into a robust form of social proof. 

So, putting Google reviews on the website is like spotlighting these real stories and showing evidence that they are great at what they do. Beyond enhancing their reputation, this practice extends a welcoming hand to more leads, encouraging them to approach their services with confidence and enthusiasm.

Ajay Prasad, Founder and President, GMR Web Team

Boost Credibility and Conversion Rates

One of the biggest benefits of having Google reviews embedded on our website is that it instantly creates credibility in the customer’s eyes. Because we’ve placed these so high up on our homepage, we’ve found that our conversion rates for leads have skyrocketed. 

It’s very important to remember that while traffic is important, conversions are even more important than the sheer volume of traffic. Without conversions, no products are sold, or deals are done.

Owner, Ontario Property Buyers

Establish Trust and Increase Engagement

Embedding Google reviews directly on the Evenskyn website has proven invaluable in establishing immediate trust with visitors. In the e-commerce beauty sector, where customers often harbor skepticism about product claims, showcasing genuine reviews from a trusted platform like Google offers undeniable authenticity.

After integrating these reviews on the “Before & After Results” page, engagement metrics showed a marked increase. The average time users spent on this page increased significantly, reflecting their interest in real-world experiences of the products. A rise in conversion rates was partly attributed to this integration.

Zain Ali, Partner, EVENSKYN

External validations, especially from reputable platforms like Google, can be a game-changer in establishing brand authenticity. This can be seen in action by visiting this section on the website, where genuine customer feedback is prominently displayed.

Enhance Trustworthiness

Embedding Google reviews on a website can increase its trustworthiness. These reviews, coming from a third party, appear more authentic. Their inclusion also provides social proof of engagement and satisfaction with the company.

Historically, embedding recent Google reviews on our homepage and about page has significantly boosted conversions.

Michael Alexis, CEO,

Influence Prospects with Positive Reviews

Embedding Google reviews on your website is an excellent way to show prospective customers that they are in good company if they choose to do business with your organization. A great review may be the tipping point in a prospective customer’s decision to do business with you.

Word-of-mouth itself is a powerful marketing tool, and by adding Google reviews to your site, you are aiding in “escorting” someone’s opinion to another’s ears. Many individuals follow positive reviews shared by others. If good reviews are so influential, why wouldn’t you want your dedication and hard work to be showcased on your website?

Francois Gouelo, Co-Founder and CEO, Enso Connect

Pride is taken in helping customers find the best solutions for their hospitality businesses. Work is done around the clock to ensure they receive stellar customer service and have a great journey that keeps them coming back for all of their hospitality tech needs.

Alternative Ways to Embed Google Reviews

Custom API Integration

Custom API integration is a powerful and flexible way to display Google reviews on your website. By using the Google Places API, you can directly integrate Google reviews into your site, allowing for greater customization and control over how the reviews are displayed. This method requires some technical knowledge, but it offers several advantages:

  1. Customization: You can customize the layout, design, and functionality of the review display to match your website’s branding and design.
  2. Dynamic Updates: The reviews can be dynamically updated as new reviews are added, ensuring that your website always displays the most recent and relevant reviews.
  3. Filtering and Sorting: You can filter and sort the reviews based on criteria such as rating, date, or keyword, allowing you to showcase the most relevant and impactful reviews.
  4. Integration with Other Systems: You can integrate the reviews with other systems on your website, such as customer relationship management (CRM) or marketing automation tools, to enhance your customer engagement and marketing efforts.

Embedding Screenshots

Embedding screenshots of your Google reviews is a simple and quick way to showcase your reviews on your website. This method involves taking screenshots of your reviews and embedding them as images on your site. While this method is less dynamic than custom API integration, it offers several benefits:

  1. Ease of Use: This method requires no technical knowledge and can be easily implemented by anyone, making it a great option for small businesses or those with limited technical resources.
  2. Visual Appeal: You can choose the most visually appealing reviews to showcase on your website, helping to create a positive impression on your visitors.
  3. Control Over Content: You have complete control over which reviews are displayed, allowing you to showcase the most positive and impactful reviews.
  4. No Dependency on Third-Party Tools: This method does not rely on third-party tools or plugins, reducing the risk of technical issues or conflicts with other software on your website.

In conclusion, both custom API integration and embedding screenshots offer unique advantages for displaying Google reviews on your website. The best method for your business will depend on your technical capabilities, website needs, and marketing goals.

Are embedding Google reviews worth it?

Google is constantly improving its products for SMEs. Recently they upgraded Google My Business to Google Business Profile, launching new options to easily manage the listing, respond to reviews, and publish Google posts.

Related to this, EmbedReviews is constantly improving and keeps up the step to bring user-generated content and embedded Google reviews widgets to various website-building platforms or e-commerce platforms for an online store.

Displaying Google reviews brings any web page to life and helps website visitors gain trust for making online purchases faster.

Hope this extensive article on how to get Google reviews on your website will help you provide trust and grow more with the help of your current customers.

Happy embedding!

FAQs About Embedding Google Reviews

We have a full guide on Google reviews, and here is a sneak peek of the most common questions about adding Google reviews on a website, on how to increase, respond, or manage Google reviews.

What is the best way to get Google reviews?

Asking your customers!

We’ve also found that running a contest or promotion can increase the number of Google reviews.

Find more ideas >

How do I embed a free Google review?

To use the EmbedReviews platform and still embed a free Google review, you can use the free reviews widget, where you will be able to copy and paste your Google reviews manually and create a free widget that will embed your Google reviews for free.

How do I remove a Google review?

If the review is fake, you can flag it as inappropriate. If it’s a real review you don’t like, the best thing to do is try to drown it out with lots of positive reviews.

Do Google reviews carry over when you move domains?

Yes, your Google business profile remains, and all the reviews will stay with it.

How long do Google reviews take to show up?

It can take anywhere from a few hours to a few weeks for the reviews provided by your customers to appear on your Google location.

How do I embed a link in Google reviews?

Embedding a link in Google reviews is not possible, as Google does not allow adding hyperlinks to review content. However, you can add a link or CTA buttons with the embedded reviews widget in the EmbedReviews editor.

Just open the editor> go to Links > click add CTA > paste the link and save the changes. The link or the CTA button will appear along with the review: here is a screenshot or see this live Google reviews CTA widget>

google reviews widget with links and buttons

How to add Google reviews? Steps for customers

Adding Google reviews is a simple process that can be done using the Google Maps app on your Android phone or tablet. Follow these steps to write and share a review:

Step 1: Open the Google Maps app on your Android device.
Step 2: Tap on the ‘Contribute’ option.
Step 3: To find places you’ve reviewed, tap on ‘View your profile.’ If you want to review new places, tap on ‘Write a review.’
Step 4: Once you’ve written your review, scroll to the bottom and tap on ‘Share’ to easily share it with others.

Utilizing the Google Maps app lets you conveniently write and share your reviews with just a few taps. Implementing these steps ensures a smooth experience when adding Google reviews.

More about writing Google reviews >

How to Share Google Review?

The option to share Google reviews is a hidden gem that will help you spread your customers’ positive experiences. Here are the steps:

Step 1: Go to your Google location and go to the reviews section
Step 2: On the desktop, tap the Share button right below the review or the top-right three dots icon and choose ‘Share review.’
Step 3: A small popup will appear where you can choose to copy the short URL of the review and share it via email or social media.

That’s it.

With these simple, sharable options, you are just a few clicks away from spreading the word of your happy customers.

FYI: You can embed Google reviews widget automatically with EmbedReviews platform. Start a free trial and display your Google reviews now. 

embed Google reviews

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Co-Founder of EmbedSocial and Head of Growth. A previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.