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free instagram widget

Imagine the boost that will happen if you have the opportunity to extend your Instagram content beyond the Instagram app.

Furthermore, the ability to display Instagram images on your homepage is an instant boost of your brand’s social proof. 

Yes, it is possible with our free Instagram widget, and you can utilize Instagram’s marketing potential on your website right away.

It works like a charm, follow the steps below, and it will sync your Instagram photos on your website in seconds.

Here is how to embed Instagram feed on any website for free:

  1. Create your free account in the EmbedAlbum platform
  2. Connect your Instagram account
  3. Generate your Instagram album in an Instagram widget
  4. And copy/paste the provided code on your website

Easy right?

One of the smart tactics for marketers is to benefit from this social proof platform by using it as a beneficial content source that attracts customers.

Here’s how the embedded Instagram photo feed looks like in action:

embed Instagram feed on website

Like what you see? Create and embed your first Instagram feed, for free!

Or feel free to continue to read for more details on how to embed your Instagram feed – five quick steps with screenshot explanations are below.

Steps to embed Instagram feed with EmbedAlbum

Follow the steps to see how you can embed your Instagram profile feed on any WordPress website or any other web platform. The EmbedAlbum free Instagram feed widget works with any web creator that allows embedding JavaScript or iframe code.

So, if you use any of the popular web platforms, then you are ready to go.

Step 1: Create a free EmbedAlbum account

Before you start, make sure you already have a free EmbedAlbum account.

If not, create your free account, and then follow the steps below.

Step 2: Connect your Instagram profile

  1. Once you are on the platform navigate to ‘Instagram albums
  2. Click ‘Add new’
    Add feed from Instagram
  3. A pop-up box will show where you will need to connect to Instagram. Click ‘Connect Instagram Account’ that will prompt you to connect an Instagram account with the EmbedAlbum platform
    Connect Instagram account

Note: If you have several accounts that you manage, the system will display all of them. Select the account for where you want to generate posts and proceed to create the widget.

Step 3: Copy the provided code

Once you choose your Instagram account, the platform will display your Instagram feed edit screen.

So once you are on this page, you can see the code displayed in the top-right section of the Settings panel.

Embed Code for Instagram Feed

Note: You will also notice CMS Instructions just below the JavaScript code. Click on this link to find more instructions and a shortcode for your WordPress website. But before that, please install our official WordPress plugin, which will enable you to use the widgets’ shortcodes.

Step 4: Paste the provided code into your website

If you are using a platform that allows editing of the page’s code, you can paste the code into the body section of its HTML structure at the position where you want the Instagram feed widget to appear.

paste code to display instagram feed

And if you use other web platforms such as WordPress, Squarespace, or similar, navigate below in the text to find the actual tutorials for these platforms.

That’s it.

Here is how one of our clients is using the free Instagram widget on their website.

embedsocial customer, aubainerie website, instagram feed,

Create your own FREE Instagram Feed

Generate, analyze, and embed Instagram Feed on your website.

Embed Instagram feed on other platforms

So far, in the text, we explained how to show your Instagram feed by copy/pasting a javascript code in your website’s body section.
And you probably wonder how to do this if you use a specific e-commerce platform or a web builder.

So here are the respected tutorials on how to use the EmbedFeed platform’s code for Instagram feeds:

Show Instagram Feed in WordPress

As mentioned, EmbedAlbum provides a free Instagram feed WordPress plugin that works for any WordPress themes.

First, you will need to download and activate the Instagram plugin on your WordPress website. 

Open your WordPress Page, where you want to show the feed, and click on the Visual tab in the page’s text editor. Paste the provided HTML code or the shortcode in your widget page in EmbedAlbum and click ‘Save’/’Publish ‘of that page.

Check the full Instagram Feed WordPress tutorial

Show Instagram Feed in SquareSpace

Navigate to the Squarespace Page where you want to show the Instagram feed. Navigate to the top right in the dark header of the block section and click the + button.

When the popover shows, click the content blog ‘Embed‘. Once you see a pop-up, click the code icon.

Paste the code in the blank code space, click on ‘Set‘ and finalize the process by clicking the ‘Save’ button on the top left corner.

Check the full Instagram Feed for Squarespace tutorial. 

Show Instagram Feed in Shopify

Log in to your Shopify account and go to Store > Options > Pages and open the page where you want to show the widget.

Click on the HTML/code icon in the right-hand corner of the text editor and paste it. 

Check how you can add Instagram feed to Shopify.

Embed Instagram Feed in other web platforms

Here are additional tutorials to help you display the Instagram photos on other web platforms:

Other options to embed Instagram feed for free

Here are 2 free options on how to add your Instagram feed in WordPress or any other web platform:

1. Instagram’s official embedding option

Instagram offers an easy embed feature that lets you add an Instagram post on WordPress.

  1. To start, open your Instagram business app in the browser 
  2. Open the image you want to embed and choose the 3 dots menu in the upper right corner
  3. Choose the option ‘Embed‘ and copy the code
  4. Open your WordPress editor and go to the page where you want that post to appear
  5. Select the area of the editor where you want to add the code and click on the + icon
  6. Select the ‘Embed’ block and paste the image URL in the input field
  7. Click ‘Update ‘(or ‘Preview‘) to see your embedded Instagram feed
instagram embed for free

Check the full Instagram’s official embedding guide.

Although these are simple ways to embed your Instagram feed, they come with many limitations:

  • You can attach only one post at a time
  • No option for customizations, content moderation, performance analytics, live content updates, multiple posts, etc.

2. 3rd-party Instagram feed plugins for WordPress or any website

EmbedAlbum is not the only platform that provides a free version for embedding Instagram feeds.

There are plenty of other tools that can help you do a similar task.

Before using the final tool, we suggest checking the WordPress plugin directory or the Shopify apps store for relevant apps that might provide the same functionality.

Note: Instagram is continuously changing the API, and you will need a professional tool built by developers that have API access to the Instagram platform. In June 2020, Instagram stopped using the old API (“Basic Permission”) to display photos from personal Instagram accounts to widgets. This means that 3rd party apps that use the current API can no longer display pictures from your account if they don’t switch to the new API. You will need to convert your Instagram Personal account to Instagram Business Account or an Instagram Creator Account.

EmbedSocial can provide this, and it is already compliant with the latest API changes. Learn more about the new significant Instagram API changes

Do more: Embed Instagram feed like a Pro

If you need professional settings or more options to customize or change your feed’s layouts, make your Instagram feeds shoppable with custom ‘Buy’ buttons, and much more, you can check EmbedAlbum PRO version features.

With this plugin, you will have control over which Instagram posts are published, have multiple Instagram feed widgets on numerous websites, 

EmbedAlbum is one of the most professional Instagram plugins for websites that offer more advanced solutions to display your Instagram photos on WordPress, Wix, HTML websites, or other web platforms.

Need more templates and customizations?

Create a fantastic Instagram Feed with EmbedAlbum PRO Plan – starting at $19/month.

If you want to check all its features in action, follow the links below of the live demos:

With these exclusive Instagram widget options, you will stand out from the crowd!

Visit the demos section to check all possible layouts and what you can do more with EmbedAlbum.

Customize your Instagram Feed

To stay creative and make your Instagram feed truly impressive, navigate to the Settings, Layout, and Design boxes below the code, and feel free to play around with the following options:

  • Order your media and create captions for them
  • Customize the size of your images
  • Link images to Instagram
  • Change the album title
  • Change the font and color of the title
  • Change the layout of the feed
  • Use CSS editor to design a custom feed style
customization options of instagram widgets

Please note: Customization is not available in the free EmbedAlbum version.

Do even more: Embed Instagram hashtag feeds like a PRO

We explained how to use the EmbedAlbum platform for embedding your Instagram photo feeds on any website. Plus, the free version.

For more advanced features, including using other social networks, embedding Instagram feeds from hashtags and moderation, try a professional social media aggregator – EmbedFeed.

EmbedFeed helps curate quality web-based Instagram feed using hashtags, mentions, and media published by an Instagram account. 

Additionally, it allows you to apply your brand voice by customizing your feed with different colors and fonts, layout options, backgrounds, CTA’s, auto adding new media, and many more.

You can also use the Moderation option and choose the content you want to see displayed on your website.

Real-time auto-updates, analytics, and a fantastic customer support team come as a part of the package. All active users get constant updates like Custom CSS functionalities and great templates that fit any webpage.

The best option it provides is to integrate with all major social media platforms and create social feeds will all your user-generated content.

Definition: Social media aggregator is a tool that generates posts published on social media networks and help analyze, moderate, and display on your website.

Benefits of adding Instagram feed on your website

So, why should you display the Instagram feed on your website?

From showing and keeping your Instagram users up to date with your new products to directly selling tour inventory, Instagram and your content become a central point of your business success.

Displaying an excellent Instagram feed of all super authentic photos created from your account will increase user engagement and time-on-site, turning visitors into followers.

So, here are some of the main benefits of embedding your Instagram feeds:

  1. Provide real-time, fresh, and beautiful content for your website
  2. A perfect way to display social proof about the quality of your business
  3. Opportunity to store and analyze user-generated content
  4. Extend the reach of your brands content beyond the Instagram app
  5. Save time and resources to produce content for your website
  6. Increase engagement and possibility to gain more Instagram followers

From the list above, probably the most valuable benefit for e-Commerce brands is the ability to showcase user-generated content in social proof forms. This means that having the opportunity to auto-sync content produced by real people about their actual usage of a particular product is priceless proof that helps build trust in e-Commerce websites and drive prospective customers’ purchasing decisions.

Frequently asked questions and Key takeaways

As you’ve read, we showed you step-by-step tutorials on using free tools to add your Instagram feed on your website and websites built with other platforms such as WordPress.

You can manually do that or use a free version of our WordPress Instagram plugin to embed your Instagram feed automatically.

As a summary, here are some key takeaways:

What does embed Instagram mean? 

To embed means to display something on a website. In more technical definition, embedding refers to paste a code that will show some interface, usually in an iframe, on the position of a webpage where the code was placed. To that, embed Instagram means to display Instagram feed on a website. 

How do I get the embed code from my Instagram post?

To embed a single Instagram post, open the post on a PC, click the top-right 3 dots icon, and click Embed. A pop-up will display the embed code.

How do I embed? 

​To embed a code usually, you will need to send the code to the website developer, or if you use WordPress, you can just copy and paste the code into an HTML block in your WordPress page.

How do I put my Instagram feed in Shopify?

To do this, you can use an app from the Shopify store or navigate to the Shopify Page. In the page editor, click on the HTML to embed the code from third-party apps for Instagram feeds EmbedSocial or paste the code from an individual Instagram post.

Well, congratulations on learning how you can extend the reach of your Instagram activity beyond Instagram’s mobile app! 

We hope that these Instagram widgets will help you offer a unique experience for your website visitors.

Feel free to contact us for any additional help. We are always here for you!

Happy embedding! 🙂

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Avatar for Nikola Bojkov
Nikola Bojkov

CEO of EmbedSocial | Facebook ads craftsmen | Previous founder of a Facebook Partner Company | Lena's Dad.