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Instagram Story Analytics and Polls
Instagram Story Analytics and Polls

How to measure Instagram Story Analytics on your website and add Polls.

Laze Trajkov avatar
Written by Laze Trajkov
Updated over a week ago

With EmbedStories you are able to see Story Analytics and measure the performance of your EmbedStories widget displayed on your website.

Another unique feature that comes with Story Analytics is Polls.

The Polls are a great way to make your Instagram stories fun and more interactive for your website audience.

To enable this functionality on your EmbedStories account you will need a Premium subscription.

If this is enabled for you, a new Report tab will appear on your Story Widget.

To access it, go to your Widgets and click on the Edit button on the right side as shown below.

Once you're here, click on the Report tab to see the story analytics.

You will be able to see reports such as.

  • Impressions

  • Unique interactions 

  • Taps Forward 

  • Taps Back 

  • Reached Story End 

  • Percentage Finished 

  • Average Time Spent on story 

  • Average Time after interaction 

  • Story exits 

If you are using CTA links for your stories, you will also be able to see analytics and measure the overall Call To Action clicks.

In the Moderate tab, you will see an option to add Polls to your stories.

To add a Poll, just click on the Add Poll button as highlighted in the screenshot above and customize the poll options according to your needs.

Make sure to click Save once you're done.

And here is a preview of how the Instagram story will look like on your website.

You are also able to measure statistics from the Poll on your website.

Please keep in mind that these stats do not include the Instagram Poll results from the app.

If you have any questions or need additional assistance, please feel free to reach out and chat with us, or send us an email at

We're happy to help.

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