Crisis Alerts

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Perplexity

Crisis alerts detect sudden sentiment shifts or spikes in negative mentions, helping your brand act before a small issue escalates.

What triggers a crisis alert?

Typically, third-party platforms that offer this service trigger it after doing a análisis de opiniones on:

  • Sudden spikes in brand mentions;
  • Rapid shifts from positive to negative sentiment;
  • Unusual review patterns.

You’ll get notified in real time so your team can assess and respond fast.

Building a crisis alert system?

To stay ahead:

  • Elegir bien brand monitoring system;
  • Set clear thresholds for alert triggers;
  • Assign response teams;
  • Monitor review platforms and social media simultaneously.

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