Net sentiment score is a quick way to measure overall public opinion by comparing positive and negative mentions of your brand.
What is net sentiment score?
Net sentiment score is a social media metric that calculates the overall emotional tone of online conversations about your brand. It’s derived by subtracting the percentage of negative mentions from the percentage of positive ones, offering a single number that reflects how people feel about your brand at a given time.
This score helps businesses simplify complex feedback and track shifts in sentiment d'appartenance à la marque during campaigns, product launches, or crises.
How to calculate net sentiment score
The formula is simple:
Net Sentiment Score = (% Positive Mentions − % Negative Mentions)
Here’s a breakdown of how the process typically works:
- Collect brand mentions – Gather data from social media, reviews, and forums;
- Run sentiment analysis – Classify each mention as positive, negative, or neutral using AI tools;
- Apply the formula – Calculate the percentage of each sentiment type and subtract negative from positive;
- Track over time – Compare net sentiment scores across time periods, campaigns, or channels.
Avec EmbedSocial’s sentiment analysis et brand monitoring tools, this process is fully automated—letting you monitor your net sentiment score in real time and uncover what’s driving public opinion.
Why net sentiment score matters
- Benchmark brand health – Quickly assess whether sentiment is improving or declining;
- Measure campaign impact – See how sentiment shifts before and after major campaigns;
- Guide strategy – Use changes in sentiment to adjust messaging or engagement;
- Proactively manage crises – Spot drops in score early to act before problems escalate.
The net sentiment score gives teams a fast, data-driven way to measure public perception—without needing to dig through every post.
