AMP is “an open-source HTML framework that provides a straightforward way to create pages that are fast, smooth-loading and prioritise the user experience above all else.”
There are many potential advantages of AMP depending on your page – including less data consumption, improved server performance, a free CDN, and higher ad view ability.
When you enable mobile pages on the AMP format you get:
1. Faster page load time - the median load time for an AMP page is less than one second.
Plus, speed often has a run-on effect of a more optimized user experience, witnessed by:
Higher time on site
Increased conversion rates
2. Additional Visibility in Google Search Results: AMP pages are always accompanied by an enhanced appearance in Google SERPs on mobile.
3. Low bounce rate - Improved mobile compatibility and reduced loading time lower the bounce rate of your page effectively.
4. Mobile friendly page - AMPs are accessible across all devices making them an ideal mobility solution SEO-friendly.