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How to import and embed BBB reviews?
How to import and embed BBB reviews?

Steps and instructions on how you can generate your BBB reviews and embed them on any website.

Teo avatar
Written by Teo
Updated over a week ago

If you're operating a business, you likely recognize the significance of Better Business Bureau (BBB) reviews in establishing trust with potential customers. But have you considered that you can make even more out of these reviews? You can integrate them directly onto your own website, attracting even more clientele.

In this tutorial, we will teach you how to do just that. It's a strategic way to highlight your business's credibility through customer feedback. Let's get started!

If you still don't have an EmbedReviews account, click to start a 7-day trial.

TL;DR - Quick guide:

  1. Create an account on EmbedReviews.

  2. Import your BBB reviews with bulk CSV import or manually.

  3. Create and customize your reviews widget.

  4. Copy the widget code and go to your website builder.

  5. Paste the code in the body section of the HTML editor, and Save the update.

That's it! Now your website can sell more with social proof.

For more details with screenshots, follow the sections below.

Add your BBB reviews to EmbedSocial

Since we currently don't have automatic integration with BBB, I will share an option with you on how you can manually collect and embed your BBB reviews:

Import BBB Reviews with a CSV File

This is a handy option if you have a lot of reviews. Here's how you can do it:

Step 1. First, you need to log in to your EmbedReviews account.

Step 2: In the left-hand menu, click 'Import Reviews.'

Step 3. Download the CSV template on the Import Reviews page

clicking on import reviews and downloading the CSV template

Step 4. Fill it in with your BBB reviews. You can do this manually or use a tool to fill in the template. Once you are ready, export the sheet file again in a CSV file. Here is how to do this in Google Sheets:

Click the top left 'File' menu > Click 'Download' > Choose 'Comma separated values (csv)'.

Clicking on file, saving it as CSV and download

Step 5: Once you have your BBB reviews in the CSV template, go back to the import page and click 'Upload file,' make sure the Date format is the same as in your template, for example, YYYY-MM-DD, and click the top right 'Upload reviews' button.

And that's it! Your BBB reviews will appear on the selected source page.

How to Embed Zillow Reviews on your website

Once you have your BBB reviews in the platform, you only need to create a widget with the BBB source and get the code. You can do this on the Widgets page or add the reviews to the source page, as shown below.

Step 1: Go to the source page where you uploaded the reviews and click 'Create widget'.

Clicking on create widget

Step 2: Once the widget is created, in the editor, click the left-hand Embed tab and click 'Copy code'.

Clicking in copy code to embed the widget

Step 3: Go to your website builder, and paste the code into your page editor. Here is how to do this on a WordPress website:

  1. Open your WordPress page in the editor

  2. CLikc the +icon to add a new block

  3. Choose Custom HTML

  4. Paste the reviews widget code in the HTML block

  5. Click Update.

embedding the reviews on WordPress

If you have any questions, click the bottom right chat icon to talk with our customer success team or send us an email at

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