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How to import and embed Cargurus reviews?
How to import and embed Cargurus reviews?

Steps and instructions on how you can generate your Cargurus reviews and embed them on any website.

Teo avatar
Written by Teo
Updated over a week ago

If you're in the car dealership business, you're probably well aware of the impact of CarGurus reviews in enticing potential car buyers.

But did you know that you can maximize the benefits of these reviews even further? You can display them directly on your own website, potentially attracting a larger customer base.

In this tutorial, we will walk you through how to do exactly that. It's a fantastic way to highlight the positive experiences of your customers. Let's get started!

If you still don't have an EmbedReviews account, click to start a 7-day trial.

TL;DR - Quick guide:

  1. Create an account on EmbedReviews.

  2. Import your Cargurus reviews with bulk CSV import or manually.

  3. Create and customize your reviews widget.

  4. Copy the widget code and go to your website builder.

  5. Paste the code in the body section of the HTML editor, and Save the update.

That's it! Now your website can sell more with social proof.

For more details with screenshots, follow the sections below.

Add your Cargurus reviews to EmbedSocial

Since we currently don't have automatic integration with Cargurus, I will share an option with you on how you can manually collect and embed your Cargurus reviews

Import Cargurus Reviews with a CSV File

This is a handy option if you have a lot of reviews. Here's how you can do it:

Step 1. First, you need to log in to your EmbedReviews account.

Step 2: In the left-hand menu, click 'Import Reviews.'

Step 3. Download the CSV template on the Import Reviews page

Step 4. Fill it in with your Cargurus reviews. You can do this manually or use a tool to fill in the template. Once you are ready, export the sheet file again in a CSV file. Here is how to do this in Google Sheets:

Click the top left 'File' menu > Click 'Download' > Choose 'Comma separated values (csv)'.

Step 5: Once you have your Cargurus reviews in the CSV template, go back to the import page and click 'Upload file,' make sure the Date format is the same as in your template, for example, YYYY-MM-DD, and click the top right 'Upload reviews' button.

And that's it! Your Cargurus reviews will appear on the selected source page.

How to Embed Cargurus Reviews on your website

Once you have your Cargurus reviews in the platform, you only need to create a widget with the Cargurus source and get the code. You can do this on the Widgets page or add the reviews to the source page, as shown below.

Step 1: Go to the source page where you uploaded the reviews and click 'Create widget'.

Step 2: Once the widget is created, in the editor, click the left-hand Embed tab and click 'Copy code'.

Step 3: Go to your website builder, and paste the code into your page editor. Here is how to do this on a WordPress website:

  1. Open your WordPress page in the editor

  2. CLikc the +icon to add a new block

  3. Choose Custom HTML

  4. Paste the reviews widget code in the HTML block

  5. Click Update.

If you have any questions, click the bottom right chat icon to talk with our customer success team or send us an email at

We're here for you 🙏

Download the reviews template for CSV upload:

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