How XTERRA Uses EmbedSocial to Power Global Community and Authentic Content

XTERRA is more than just a race organizer. It’s a global movement built on challenge, nature, and community. As the original off-road triathlon brand, XTERRA operates events worldwide and connects a passionate audience through trail runs, triathlons, and storytelling that spans continents.

To bring that community feel online—and maintain the same level of authenticity and inspiration – they turned to Feedlink by EmbedSocial.

Watch the full interview below:

The challenge

Running a global lifestyle brand with regional marketing teams and thousands of user mentions comes with its own set of challenges:

• Maintaining a branded, premium look across all social touchpoints
• Curating UGC from hundreds of tags and mentions, while filtering out unrelated content
• Providing a seamless experience for fans navigating Instagram bios and event content
• Gaining insights into which links and content actually drive engagement
• Collaborating across regions while keeping the story unified

Before EmbedSocial, XTERRA had tried several “link in bio” tools—but most fell short on design flexibility, content control, and cross-channel usability.

La soluzione

XTERRA implemented EmbedSocial to streamline content discovery and amplify community storytelling through their social media channels. Here’s what changed:

• Branded, Customizable Pages
  Unlike generic tools, EmbedSocial allowed the team to maintain a strong visual identity across all channels—crucial for a lifestyle brand.
• Cross-Regional Collaboration
  With multiple accounts across different regions, XTERRA could now align its content strategy while allowing local teams to feature community stories that resonated most.
• UGC Filtering and Control
  The brand gets tagged in hundreds of posts—from elite athletes to casual trail runners. EmbedSocial helped them avoid irrelevant content while spotlighting the most on-brand stories.
• Content Analytics and Link Performance (Arcade)
  With built-in analytics, the team could see which content and calls to action were driving the most clicks—helping them prioritize what mattered and iterate faster.
• Reliable, Human Support
  Whenever setup questions or minor roadblocks came up, EmbedSocial’s support team helped resolve them quickly and thoroughly.

The results

“We’re not just a race company. We’re a lifestyle company. And Feedlink helps us communicate that—through real stories, shared by real people, across the world.”

Ryan, XTERRA

Digital Marketing Manager

• A consistent, premium experience across XTERRA’s social channels
• Better UGC curation with fewer irrelevant tags and mentions
• Improved collaboration across global marketing teams
• Early performance insights that help optimize link and content placement
• Stronger connection with their athlete community through content that reflects their values

Advice to other lifestyle brands

“Trends die. Authenticity lives on. If you want to connect with your community in a meaningful way, you need a tool that amplifies real stories—not just links.”

Ready to build your community like XTERRA?

Join brands using EmbedSocial to turn content into connections.