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How to import and embed DealerRater reviews?
How to import and embed DealerRater reviews?

Steps and instructions on how you can generate your DealerRater reviews and embed them on any website.

Teo avatar
Written by Teo
Updated over a week ago

If you're in the automotive industry, you undoubtedly understand the influence of DealerRater reviews in persuading potential car buyers. But are you aware that you can leverage these reviews even further? You can display them directly on your own website to appeal to and attract even more customers.

In this tutorial, we will demonstrate how to accomplish exactly that. It's an excellent method to showcase the commendations from your customers. Let's get started!

If you still don't have an EmbedReviews account, click to start a 7-day trial.

TL;DR - Quick guide:

  1. Create an account on EmbedReviews.

  2. Import your DealerRater reviews with bulk CSV import or manually.

  3. Create and customize your reviews widget.

  4. Copy the widget code and go to your website builder.

  5. Paste the code in the body section of the HTML editor, and Save the update.

That's it! Now your website can sell more with social proof.

For more details with screenshots, follow the sections below.

Add your DealerRater reviews to EmbedSocial

Since we currently don't have automatic integration with DealerRater, I will share a few other options with you on how you can manually collect and embed your DealerRater reviews:

Option 1: Share a link to your DealerRater reviews with us

We offer a free service to import all your DealerRater reviews. Just share your DealerRater page link with us by email:

Option 2: Import DealerRater Reviews with a CSV File

This is a handy option if you have a lot of reviews. Here's how you can do it:

Step 1. First, you need to log in to your EmbedReviews account.

Step 2: In the left-hand menu, click 'Import Reviews.'

Step 3. Download the CSV template on the Import Reviews page

Downloading a template

Step 4. Fill it in with your DealerRater reviews. You can do this manually or use a tool to fill in the template. Once you are ready, export the sheet file again in a CSV file. Here is how to do this in Google Sheets:

Click the top left 'File' menu > Click 'Download' > Choose 'Comma separated values (csv)'.

Donwloading the CSV template

Step 5: Once you have your DealerRater reviews in the CSV template, go back to the import page and click 'Upload file,' make sure the Date format is the same as in your template, for example, YYYY-MM-DD, and click the top right 'Upload reviews' button.

And that's it! Your DealerRater reviews will appear on the selected source page.

How to embed DealerRater reviews on your website

Once you have your DealerRater reviews in the platform, you only need to create a widget with the DealerRater source and get the code. You can do this on the Widgets page or add the reviews to the source page, as shown below.

Step 1: Go to the source page where you uploaded the reviews and click 'Create widget'.

Creating a widget

Step 2: Once the widget is created, in the editor, click the left-hand Embed tab and click 'Copy code'.

Copying the code

Step 3: Go to your website builder, and paste the code into your page editor. Here is how to do this on a WordPress website:

  1. Open your WordPress page in the editor

  2. CLikc the + icon to add a new block

  3. Choose Custom HTML

  4. Paste the reviews widget code in the HTML block

  5. Click Update.

Embedding the code on WordPress

Embed DealerRater widget code in specific CMS

Choose the CMS you use to learn the steps on how to embed the reviews widget code.

Embed reviews in web builder

Embed reviews in eCommerce platform

If you have any questions, click the bottom right chat icon to talk with our customer success team or send us an email at

We're here for you 🙏

Collect reviews from other platforms:

Download the reviews template for CSV upload:

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