TikTok isn’t just for dance trends and viral challenges anymore, as most important brand conversations are also taking place on this massively popular platform.
The younger consumer base even uses TikTok as a pesquisa social engine to find new products and get information about anything from cooking to fixing electronics.
There, communities rally around brands, they form opinions, and discuss the pros and cons of all sorts of products and services, making it a goldmine for marketers!
That’s why TikTok social listening has quickly become a must-have social media strategy for anyone serious about brand insights, trend spotting, and audience connection.
So, I’ll teach you how to make the most out of it, using a social listening tool like EmbedSocial, learning from real examples, and implementing some expert advice.
What is TikTok social listening?
At its core, TikTok social listening is the process of monitoring and analyzing public content, such as videos, captions, comments, and mentions, to understand what people are saying about a topic, trend, or brand on the platform.
Unlike other social media platforms, TikTok speaks through sounds, memes, and short-form creativity, all of which make social listening on TikTok more visual, more cultural, and often faster-moving than Twitter, Facebook, Instagram, and the like.
There’s more to it than just tracking mentions of your brand, as you are learning how people feel about your product, which trends you’re a part of, and how your audience interacts with competitors. All in all, you get an image of your sentimento de marca.
Moreover, monitorização de redes sociais, helps you spot viral opportunities early and align your brand voice with what’s resonating with your audience in real time.
It doesn’t even matter if you’re a startup or a large enterprise, as social listening TikTok-style means using social monitoring tools to listen to everything driving engagement.
Why is social listening on TikTok important for brands?
You must be listening at all times on TikTok if you don’t want to fall behind your competitors, as when doing monitorização social da EmbedSocial, you access all sorts of benefits:
- Compreender o seu público—by analyzing the sentiment in trending songs, hashtags, and comments;
- Catch viral trends early—so you can join in before the competition or even create your own;
- Track brand mentions and sentiment at scale—to see how people feel about your product without relying solely on com as avaliações mais recentes,;
- Monitorizar os concorrentes and industry chatter—to find whitespace opportunities and stay ahead of similar brands;
- Fuel your content strategy with real data—by learning what resonates and adjusting your tone, visuals, or message;
- Improve influencer partnerships—by identifying who’s already talking about your brand or niche organically;
- Strengthen customer relationships—by responding to relevant TikTok mentions, comments, or duets in real time.
When it comes down to it, social listening on TikTok gives you the edge to stay relevant and relatable on the world’s most expressive platform.
Leveraging TikTok’s social listening API
TikTok doesn’t offer the open data access you find on social media apps like X (Twitter), but approved partners can incorporate the TikTok social listening API, also known as TikTok’s Organic API suite, into their brand monitoring tools to unlock powerful functionalities.
The TikTok API gives brands access to menções, accounts, and more, which allows marketers to do away with manual trend tracking and start building scalable solutions for content monitoring, creator engagement, and campaign evaluation.
With the Organic API, brands can track real-time mentions across videos, captions, and comments, and discover trending content. It also helps manage organic presence efficiently and identify which content to boost through Spark Ads for greater reach.
However, access to the Organic API is limited to official TikTok Marketing Partners or approved vendors. That’s why using a platform like EmbedSocial-which already integrates with this API—is the easiest and most reliable way to unlock these features.
Why use EmbedSocial for TikTok social listening?
As mentioned above, for a fast, reliable way to understand what people are saying about your brand on TikTok, check out EmbedSocial, your all-in-one solution:
What makes EmbedSocial one of the best TikTok social listening tools around is its direct API access to the platform that helps users get real-time data, straight from TikTok, without scraping, guessing, or relying on outdated info.
Here’s how EmbedSocial helps you master TikTok social listening:
- Monitor brand mentions automatically – so you never miss a video where your product is featured;
- Discover new influencers organically – by tracking who’s already creating content around your niche or brand;
- Identify emerging trends and performance data - fazer Análise de sentimentos com IA with easy-to-use dashboards that show what’s working and why;
- Generate reports across TikTok and other platforms – all from one place, saving you time and switching effort;
- Respond and react to UGC fast – so you can turn positive buzz into marketing assets while it’s still fresh;
- Collect your UGC and reuse it – get and start managing all that UGC, and then later embed it across all your online destinations.
Evidently, when you sign up for a complete UGC and social listening platform like EmbedSocial, you can start taking action based on real data that matters!
Turning UGC into Spark Ads with social listening
One of the biggest benefits of TikTok social listening is discovering authentic UGC that’s already performing well and turning it into paid assets.
With EmbedSocial, you can automatically surface high-impact TikTok posts mentioning your brand, then use TikTok’s Spark Ads format to promote those exact posts.
Since EmbedSocial connects directly to TikTok’s Organic API, this workflow is seamless: listen for UGC → request usage rights → boost with Spark Ads.
The result? You get more engaging, trustworthy ads without starting from scratch because your best-performing organic content becomes your most effective paid content.
15 pieces of expert advice to turn social listening on TikTok and Instagram into sales opportunities
I asked some of the best marketers around how they use social listening on TikTok and Instagram to drive their brand strategies. Here’s what they had to say:
1. Social Insights Drive Multifamily Marketing Success
I’m Gunnar Blakeway-Walen, Marketing Manager at FLATS®, managing $2.9M+ in marketing budget across 3,500+ units. Instead of chasing generic apartment hunting hashtags, I monitor hyperlocal neighborhood content on Instagram and TikTok to understand what resonates with our target demographics.
For The Otis in Chicago’s Pilsen neighborhood, I tracked TikToks showing Pilsen’s art scene and yoga culture gaining traction among young professionals. Users were posting content about wanting “authentic neighborhood vibes” but struggling to find modern amenities in historic areas. This insight led us to create blog content specifically about yoga studios in Pilsen and studio apartment benefits.
We then used this social intelligence to refine our Digible geofencing campaigns, targeting users who engaged with Pilsen cultural content on social platforms. The result was a 10% increase in engagement and 9% lift in conversions across properties. The key was understanding that our prospects weren’t just apartment hunting—they were lifestyle hunting.
Most multifamily marketers focus on unit features, but social listening revealed our audience cared more about neighborhood authenticity. We shifted our creative strategy to highlight local culture integration, which directly improved our tour-to-lease conversion by 7%.
Gunnar Blakeway-Walen The Otis, Diretor de Marketing, The Otis Apartments By Flats
2. TikTok Trends Boost Fashion Brand Conversions
We recently worked with a fashion brand to turn social listening on TikTok into a sales-driving opportunity. Monitoring trending hashtags related to seasonal fashion helped us spot a surge in posts around “layering pieces”. Customers were sharing styling tips and showing how they were putting together their outfits, creating a clear intent for purchasing. The key was identifying the exact pain point, which is how to style winter clothes without sacrificing warmth or fashion.
We used this trend to create an engaging Instagram ad campaign that showcased their new winter collection, featuring the pieces customers were already discussing. The content mirrored the user-generated posts, showing real people wearing the brand’s coats and layering pieces in ways that resonated with the trend. This led to an almost 30% increase in conversions in just two weeks after the launch. This approach proved that social listening, when applied effectively, can directly link trending topics with a product offering, creating a smooth path from customer intent to purchase.
Sean Clancy, SEO Specialist/Managing Director, SEO Gold Coast
3. Remote Work Insights Transform Communication Marketing
We’ve noticed that social listening is an effective way to understand what customers want, especially on fast-paced platforms like TikTok and Instagram. For example, we monitored chats under popular hashtags such as #RemoteWork and #SmallBusinessTips. It turned out that many users, especially small business owners and remote team leaders, were struggling with inconsistent communication tools and poor phone systems.
Instead of sending out a typical ad, we used what we learned to create a focused content plan that addressed their issues directly. We launched a storytelling campaign called “Work Anywhere, Stay Connected,” featuring real-life stories from customers who use Nextiva’s communication system to work remotely. We also made short videos and carousel posts just for Instagram and TikTok.
Thanks to this approach, we saw a 19% increase in qualified leads and a notable boost in social media engagement. Instagram alone helped us achieve a 12% rise in demo conversions in just a month.
What worked well was our ability to go beyond just brand mentions and zero in on conversation trends that hinted at buying interest. By acting on these insights quickly and aligning our messaging with what customers were saying, we established connections and achieved results.
Tip for marketers: Don’t just monitor how people feel about your brand; also, consider how they perceive it. Listen for unmet needs and common issues. Those insights can be leveraged to create timely and genuine campaigns that boost revenue.
Yaniv Masjedi, Diretor de Marketing, Nextiva
4. Kitchen Design Challenges Fuel Targeted Content
We used social listening on Instagram by analyzing the types of questions and comments our audience had about kitchen design challenges. We noticed a recurring theme around issues like maximizing small kitchen spaces and choosing the right color palettes.
By identifying these specific pain points, we created a series of informative posts and stories addressing these topics directly, offering practical tips and showcasing relevant products. It positioned us as a go-to resource for kitchen remodeling advice and drove engagement and interest in our cabinetry solutions tailored to those needs. We turned insights from social listening into actionable content, and we successfully converted inquiries into a targeted marketing campaign that resonated with potential buyers.
Josh Qian, COO and Co-Founder, Best Online Cabinets
5. Festival Fashion Insights Spark Sales Growth
At SpiritHoods, we used social listening on TikTok and Instagram to identify a recurring trend: customers were styling our faux fur hoods and coats as festival fashion essentials, tagging us in pre-festival “pack with me” and “fit check” videos—often months before major events like Coachella or Burning Man. We noticed common phrases like “spirit animal vibes” and “main character energy” appearing organically in captions and comments.
We turned this insight into a sales opportunity by launching a limited-edition “Festival Drop” collection, paired with UGC-style content using the same language customers were already using. We also reposted high-performing videos and engaged directly with those creators, turning them into brand ambassadors.
Result? A 22% lift in sales during the pre-festival season and a massive uptick in engagement around our campaign hashtag. Listening to how our audience already sees our product gave us the perfect roadmap for marketing that actually connects.
Latif Hamilton, CEO | Founder, SpiritHoods
6. Eco-Friendly Carpet Trends Drive Product Success
At Carpet Planet, one concrete way we’ve used social listening on Instagram is by monitoring conversations and hashtags related to home decor trends and sustainable flooring options. We noticed a rising interest in eco-friendly carpets and customers asking for easy-to-clean options.
By tracking these discussions, we identified a strong customer intent around durable, sustainable carpets that fit busy lifestyles. We quickly created targeted posts and Stories showcasing our eco-friendly carpet collections, highlighting their durability and easy maintenance.
This timely content sparked engagement, led to several direct inquiries, and boosted sales in that product line. It also helped us tailor future product launches to better match what our audience wants.
While I can’t share the exact engagement post publicly, this approach has become a core part of how Carpet Planet stays connected to customer needs and trends on social media.
Wali SheikhFundador e Diretor Executivo, Carpet Planet
7. Sustainability Trends Elevate Luxury Real Estate
I’ve been using social listening as part of my sales strategy for years, and it’s been a great tool for spotting customer intent and trends on platforms like TikTok and Instagram. One example is when I worked with a luxury real estate brand, “High End Homes,” on their social media presence.
While researching their audience, I noticed a growing interest in sustainable, eco-friendly homes. This trend was especially strong on TikTok and Instagram, where posts about green energy solutions had high engagement.
Using this insight, I collaborated with High End Homes’ marketing team to create social campaigns highlighting their focus on sustainability. We shared behind-the-scenes footage of the construction process, showcasing eco-friendly materials and energy-efficient features.
These campaigns boosted the brand’s social following and attracted buyers looking for sustainable homes. It showed how staying on top of trends can enhance marketing strategies and deliver results.
Geremy Yamamoto, Fundador, Eazy House Sale
8. Eco-Fashion Hashtags Transform Sales Strategy
One concrete way we’ve harnessed social listening at Shewin is by monitoring trending hashtags on Instagram and TikTok, particularly those related to seasonal fashion trends. For example, when we noticed a surge in hashtags like #EcoFashion and #SustainableStyle, we spotted an opportunity to align our products with these trending conversations.
Instead of just riding the wave passively, we took immediate action. Our team crafted a campaign spotlighting our sustainable clothing line, highlighting eco-friendly practices in our production process. We shared stylish, engaging content across our platforms that resonated with the concerns and interests of an eco-conscious audience.
Within just a few days, we saw a notable increase in traffic to our website’s sustainable fashion section, which directly translated into a spike in sales for those pieces. The social engagement we cultivated helped reinforce brand loyalty among existing customers and attracted new customers who prioritize sustainability.
Feel free to reach out if you would like more details or specific examples of the engagement posts!
Pamela Elliott, Creative Director, Shewin
9. TikTok Comments Create Luxury Transportation Opportunity
We booked a $4,200 bachelor party transportation package after noticing a single TikTok comment trend asking: “How do I book a luxury ride from the airport with music and drinks ready?”
At Mexico-City-Private-Driver.com, I run a private driver service focused on high-end, stress-free transfers. We’re not a typical taxi – we help travelers land in style with curated experiences. Back in March, I was monitoring TikTok mentions of “Mexico City airport pickup” and noticed a recurring pattern in comments under trending bachelor party content: people were tagging friends asking how to book a “baller” ride with drinks and music from AICM.
We immediately created a “Bachelor Party VIP Arrival” package – including airport pickup in a black Suburban, cold beers in the cooler, and music of their choice already playing. Within a week of posting a carousel on Instagram featuring the new service, we booked our first $4,200 multi-stop transfer for a groom and his friends staying at the W Mexico City. Since then, we’ve sold 9 similar experiences, generating over $30,000 in bookings—all because we listened to what the comments were hinting at.
We turned casual engagement into an offer people didn’t know they needed—until we made it easy to say yes.
Martin Weidemann, Proprietário, Mexico-City-Private-Driver.com
10. Viral Chili Oil Trend Launches Spice Kit
One way I used social listening to catch a rising wave on Instagram was when I noticed folks obsessing over “homemade chili oil” reels. Every other post in my feed had someone drizzling it over eggs, noodles, even ice cream. The comments were gold—people asking about heat levels, garlic types, and how to avoid that dreaded bitter aftertaste.
I saw a chance to connect the dots. I posted my own twist: a Kashmiri chili-infused oil with mustard seeds and curry leaves that crackle like fireworks in the pan. The post wasn’t just a recipe—it was a moment, with the sounds, the smell, the sizzle.
That single video turned into one of my top-performing posts. Folks who’d never tried Indian flavors before were messaging me, asking where to get the spices. So I created a spice kit in the shop—just the essentials for that oil. It sold out in three days.
Bernhard Schaus, Online Marketer, Beyond Chutney
11. TikTok Insights Create Custom Flavor Success
Social listening has been a game-changer for understanding customer intent in running my online store. A few months ago, I noticed a specific e-liquid flavor trending on TikTok. People were sharing short, creative videos raving about unique fruity blends, and the hashtag #TropicalVibes was blowing up.
Instead of just jumping on the trend blindly, I spent time in the comment sections. That’s where the real insight was. Users weren’t just excited about tropical flavors; they were asking for something more specific, like mango-passionfruit combinations with hints of cooling menthol.
I quickly shared this feedback with my supplier, who created a custom tropical flavor blend. We marketed it as “Passion Chill” with TikTok in mind, using fun, snackable videos. The response was incredible. Not only did our sales spike that month, but it also gave us a whole new audience segment to engage with. Listening to what people actually want, instead of guessing, made all the difference!
Greg Burgess, Founder & Owner, Lone Star Vaping
12. Hashtag Tracking Boosts Ergonomic Desk Sales
We closely monitor TikTok & Instagram to capture authentic customer sentiment and one way we did this by tracking branded hashtags like #DeskyDesk and #ActiveWork, as well as trending industry hashtags such as #Ergonomics and #StandingDeskLife. This allows us to catch early trends and gauge customer intent.
We capitalized on this by engaging directly with users and offered a discount code for first-time purchases and responding to specific questions about our products. The conversion rate on this campaign was impressive which was roughly 15% of those who interacted with the post went on to make a purchase. We also worked with microinfluencers who were already discussing posture-related topics which led to a more organic sales spike.
John Beaver, Fundador, Desky
13. TikTok Transparency Drives Sustainable Activewear Sales
One of the most effective examples of using social listening came during our campaign with VerdaFit, a sustainable activewear e-commerce brand. While monitoring TikTok, we used tools like Brandwatch and Hootsuite to track emerging hashtags and comments related to sustainability and fashion. We noticed a consistent uptick in conversations around #SustainableStyle, #SlowFashion, and #ConsciousCloset. What caught our attention was a viral video trend where influencers showcased their wardrobes while criticizing “greenwashed” brands that claimed sustainability without delivering on it. In the comment sections, users were specifically asking for brands that offered affordable, truly eco-conscious, and aesthetically appealing workout gear.
We identified this as a high-intent moment consumers weren’t just passively browsing; they were actively looking for alternatives and asking for recommendations. In response, we developed a campaign within 72 hours. We quickly updated VerdaFit’s product pages with clearer sustainability credentials (like specific fabric sourcing details and lifecycle CO2 savings), created short-form vertical videos focusing on product transparency, and reached out to two creators who had trended in that original conversation. One of them, @earthfitvibes, posted a 30-second TikTok styling our recycled-fabric leggings, saying, “Finally found a brand that walks the talk!” That video hit over 260,000 views, generated 4,200 saves, and directly contributed to a 42% spike in leggings sales within a week.
Ashot Nanayan, Marketing Lead and CEO, DWI
14. Comment Analysis Transforms LinkedIn Growth Strategy
While we don’t run traditional e-commerce, we work with expert-led and info-product brands that often mimic the e-com urgency model in their funnels — especially via short-form content.
One example: a LinkedIn growth consultant we work with had a reel on Instagram talking about “Why DMs feel dead in 2024.” Comments exploded — not just engagement, but insight. People shared their pain: ghosted replies, ignored DMs, and fatigue from pitch-spam.
We spotted a clear pattern: creators were burned out on outreach that didn’t convert.
Within 48 hours, we:
- Pulled comment keywords and themed them into a “Silent DM Killers” lead magnet
- Filmed a 3-minute VSL titled: “Fix Your LinkedIn Funnel in 2 Shifts”
- Retargeted reel viewers with this asset and an invite to a mini audit call
- That reel-funnel combo generated 47 booked calls and 12 new clients in 10 days.
The original post can’t be linked due to client NDA, but the core tactic was this: Turn emotional comment language into immediate CTA hooks — while attention is still hot.
Takeaway: Social listening on short-form platforms isn’t just about trend-jacking — it’s about identifying urgency-rich language in public conversations and building an offer bridge while the emotion is fresh.
Sahil Priyani, Fundador, The One Percent Club
15. Competitor Comments Inspire Teen Probiotic Success
We have converted competitor comment sections into one of our most important product development and marketing tools by paying strategic attention to social listening.
By employing AI sentiment analysis tools, we were able to find a commonly expressed frustration in comments on a competitor’s gut health supplement posts: Parents were asking, ‘Is this safe for teens? and ‘Where is the kid-friendly version?’ That realization led us to create our first-ever probiotic tailored to teens, but we didn’t stop there. We created a full content campaign addressing these uncovered concerns head-on, with TikToks showing demos of our clean ingredients list compared to that of the competitor, and Instagram carousels breaking down our pediatrician consultation process. As a result, our ‘Teen Gut Reset’ range was the No.1 seller in its category within 6 weeks of launch and with that, $17000 in direct sales.
The A.I. helped us come to recognize that, especially where parents of younger kids are concerned, they weren’t simply inquiring about safety; their comments contained fear and apprehension around transitioning children from gummy vitamins to “real” supplements. So we framed our product as ‘The Bridge to Adult-Strength Gut Health’ with how-to content demonstrating dosing increments.
We even spotted comments from people joking about “hiding supplements in smoothies” – an insight that inspired one of our highest-performing organic videos of quick, disguised recipes. Such a process turned odd comments into a recipe for not only product innovation but also hyper-relevant messaging, turning skeptical scrollers into confident buyers.
James Wilkinson, DIRECTOR EXECUTIVO, Balance One Supplements
10 best practices for effective TikTok social listening
To get the most out of your TikTok social listening strategy, here are 10 best practices that you can easily employ on a regular basis:
- Define clear goals before you start – know whether you’re tracking sentiment, trends, competitors, or UGC so you gather relevant insights;
- Monitor both branded and unbranded mentions – watch for your brand name, product names, and related keywords to catch everything that matters;
- Track trending sounds and hashtags in your niche – many conversations on TikTok are audio- or trend-driven, not just text-based;
- Analyze the comment sections—that’s where real opinions and feedback often live, beyond what’s said in the video itself;
- Include duets and stitches in your monitoring—these formats often contain reactions or reviews that mention your brand indirectly;
- Use sentiment analysis to gauge emotion—whether it’s love, sarcasm, or criticism, understanding tone is key;
- Spot emerging influencers early—look for TikTokers who consistently engage with your space, even if they’re not huge yet;
- Listen across multiple verticals—audiences often overlap across categories, so don’t limit listening to your direct competitors;
- Create content in response to what you hear—social listening should inform your next TikTok, not just your next report;
- Choose a tool with real TikTok API access—to avoid incomplete data and get reliable, real-time insights.
Following these steps will help you turn raw TikTok chatter into actionable insights that drive smarter marketing decisions.
Case studies: 3 brands excelling in TikTok social listening
Brands that truly listen to TikTok users are shaping trends instead of just following them. Here are three TikTok campaigns of companies turning insights into impact.
1. Stanley: Turning a viral moment into brand loyalty
In November 2023, a TikTok user posted a video showing her Stanley tumbler intact after her car caught fire. The video went viral, amassing over 30 million views. Stanley’s CEO responded by offering to replace her car, a gesture that was widely praised.
This incident showcased Stanley’s attentive social listening and swift, empathetic engagement, significantly boosting their brand reputation.
📌 Learning Moment: Responding swiftly and empathetically to user-generated content can amplify brand loyalty and virality.
2. Chipotle: Embracing user-generated menu innovations
In 2022, TikTok creator Alexis Frost shared her custom Chipotle order, which quickly gained popularity. Chipotle recognized the trend and, in March 2023, officially added the “Fajita Quesadilla” to their digital menu, crediting the creators.
This move demonstrated Chipotle’s effective use of social listening to identify and capitalize on viral content, enhancing customer engagement and sales.
📌 Learning Moment: Leveraging viral user content can inform product development and drive digital engagement.
3. Abercrombie & Fitch: Revitalizing brand image via TikTok trends
Abercrombie & Fitch leveraged TikTok by monitoring organic content under hashtags like #abercrombiehaul. By observing and engaging with user-generated content, they shifted their TikTok marketing strategy to focus on inclusivity and modern fashion trends.
Este resonated with Gen Z consumers, leading to increased brand relevance and sales.
📌 Learning Moment: Engaging with organic community trends can rejuvenate brand perception and connect with new audiences.
Future of social listening on TikTok
Since TikTok isn’t slowing down, you shouldn’t either!
Join the platform and the social listening train as soon as possible if you want to manage your brand reputation and stay on top of people’s minds everywhere online.
After all, social listening will only evolve, and that matters most with TikTok, as it’s the fastest-growing social platform out there. So, I expect marketers will have to dig deeper into niche communities, meme culturepor micro-moments that influence behavior.
Análise de sentimentos com base em IA is also expected to improve, helping social media monitoring tools understand tone, sarcasmpor emotional nuance.
We’ll also likely see more TikTok social listening tools integrate with first-party data sources, telling marketers how engagement on TikTok ties into real-world sales.
And as TikTok continues to open its API to trusted partners, brands will gain access to more granular and valuable insights, like community reactions and deeper influencer analytics.
Em suma, social listening on TikTok is moving from reactive tracking to a proactive TikTok strategy, and the brands that invest early will be those to lead TikTok’s marketing initiatives.
Conclusion: Listen closely—your next big insight is already on TikTok!
You should look at TikTok as if it were a massive focus group, a cultural pulse, and a real-time feedback loop all in one. And you can take advantage of that!
It’s easy: just invest in a TikTok social listening tool like EmbedSocial, which is the first such tool with direct API access to TikTok’s platform. That way, you’ll keep up with the trends and gain the knowledge and power to shape them so you grow your brand.
Whether it’s spotting viral moments, building brand love, or learning from your audience, the data is there, and all you need to do is conduct social listening practices. You need the capability to turn every view, comment, and mention into your next smart move.
However, social listening isn’t just for brand sentiment, as it’s key to effective TikTok SEO, helping you identify keywords and captions that boost your reach.
Ready to start listening in?
Utilize EmbedSocial to track TikTok trends, mentions, and insights – powered by direct API access.
FAQs about TikTok social listening
What is TikTok social listening?
TikTok social listening is the process of tracking, analyzing, and responding to conversations happening on TikTok—across videos, captions, comments, and mentions—to understand brand sentiment, trends, and audience behavior.
Can you do social listening on TikTok?
Yes, you can. While TikTok doesn’t offer as much public data as older platforms, many tools with direct API access—like EmbedSocial—allow brands to monitor mentions and trends effectively.
Why is social listening important for TikTok marketing?
Because TikTok trends move fast, social listening helps brands stay ahead, respond to feedback, and shape content strategies based on what their audience actually cares about.
Can I use tools to monitor TikTok mentions?
Yes, there are TikTok monitoring tools—like EmbedSocial—that offer real-time tracking of brand mentions and trending sounds, often through a direct API connection to TikTok.
What is the best social listening tool for TikTok?
The best tool depends on your needs, but EmbedSocial stands out with real-time TikTok data, mentions tracking, sentiment insights, and a direct API integration that ensures accuracy and speed.
