When you create a widget in EmbedSocial, your content is pulled from different sources, depending on where your original content is published.

Example: 1 Google location = 1 source

1 Facebook page = 1 source

1 Instagram account = 1 source

1 Instagram hashtag = 1 source

These sources allow you to automatically sync and display content on your website, keeping your widgets fresh and up to date without manual work.

When you connect a source, EmbedSocial begins pulling content from that specific platform. Depending on the widget type (e.g., Feed, Reviews, Stories), you'll see posts, reviews, or stories appear in your EmbedSocial dashboard and widgets.

Here’s a list of the sources you can add inside EmbedSocial to collect and display content automatically on your website:

Let’s dive into each source to see exactly what kind of content you can collect and showcase with EmbedSocial!

EmbedSocial lets you pull in Google Reviews and display them on your website with customizable widgets. You can also pull, create, and schedule Google Posts directly from your account to keep your business profile active and engaging.

Facebook sources are available with our Pro, ProPlus, Premium, and Enteprise plans.

EmbedSocial allows you to pull Facebook reviews, page posts, mentions, and visitor posts from your connected Facebook Page. 1 Facebook page = 1 source.

EmbedSocial allows you to pull content directly from Instagram Business accounts, including page posts, hashtags, mentions, stories, and even specific posts via URL.

In addition to displaying content, EmbedSocial also allows you to schedule and publish posts to your connected Instagram Business account.

EmbedSocial allows you to pull content from Threads accounts and display it directly on your website. You can connect and display posts from specific accounts starting from the Pro plan.

To go further, mentions, keyword-based posts are available starting from the ProPlus plan.

EmbedSocial enables you to pull content from TikTok and display it seamlessly on your website. You can connect TikTok accounts or embed specific videos by adding their URLs, available starting from the Pro plan.

EmbedSocial allows you to display content from Twitter (X) directly on your website. Starting from the Premium plan, you can connect and pull posts from specific Twitter accounts.

On the Enterprise plan, you can also display posts based on hashtags, mentions, or keywords. Please note that to use hashtag sources, the Basic Twitter API is required.

EmbedSocial allows you to pull videos from YouTube and display them on your website. You can add a channel, a playlist, or even display videos that include a specific hashtag — all available with the Pro plan.

EmbedSocial allows you to pull content from your LinkedIn Page and display it directly on your website. This feature is available starting from the ProPlus plan. 1 Linkedin page = 1 source.

In addition to displaying content, you can also schedule and publish posts to your LinkedIn Page directly from your EmbedSocial account, making it easier to manage content and maintain a consistent online presence.

EmbedSocial supports RSS feeds, allowing you to display content from blogs, news sites, or any platform that provides an RSS link. This feature is available starting from the Pro plan.

It's a great way to include fresh content from external sources alongside your social media feeds.

EmbedSocial allows you to pull content from a Pinterest account and display it on your website using a customizable widget. This feature is available starting from the Pro plan.

EmbedSocial allows you to display Vimeo content on your website by adding either a user or a channel. This feature is available starting from the Pro plan.

EmbedSocial allows you to display Yelp reviews on your website, available starting from the Pro plan. While Yelp is a free source, due to API limitations, we can only pull 3 random reviews from a connected Yelp business page.

EmbedSocial allows you to display Trustpilot reviews on your website, helping you build trust and credibility through authentic customer feedback. This feature is available starting from the Pro plan.

EmbedSocial offers Custom Forms feature that allows you to collect user-generated content (UGC) such as reviews, testimonials, feedback, or any type of form submission directly from your customers.

With our form builder, you can customize it, choose which fields to include (text, ratings, images, etc.), and embed the form anywhere on your website or share it as a URL.

Once submitted, responses are automatically collected and can be reviewed, moderated, and showcased in beautiful widgets — all from within your EmbedSocial account.

EmbedSocial’s Custom Sources feature gives you full flexibility to manage and display content that doesn’t come from a native social media platform. With custom sources, you can:

This feature is especially useful when you want full control over the content you display, or when pulling from platforms that we don't have an integration with.