TikTok is more than Gen Z’s playground—for large brands, it’s the fastest-moving social media platform to spark conversations, engagement, and visibility.
But when thousands of people tag or talk about your brand daily, it’s impossible to keep up manually since manual checks for every mention are time-consuming.
That’s why brands are turning into TikTok Social Listening. If someone on the TikTok app mentions you, wouldn’t you want to know and use that video in your next campaign?
Thankfully, there are third-party platforms such as EmbedSocial that handle all that for you—it allows you to track TikTok mentions, monitor sentiment, and auto-generate brand videos without lifting a finger. Keep reading to find out everything you need!
What are mentions on TikTok?
Mentions on TikTok happen when a user tags another account using the “@” symbol, either in a video caption, comment, reply, Story, or Live. It’s TikTok’s way of directing attention—whether to a friend, creator, or brand.
For businesses, a TikTok mention is more than just a shoutout. It’s a direct signal that someone is talking about your product, using it, or engaging with your campaign. Mentions can appear in:
- Video captions – when a creator tags your brand in the description.
- Comments or replies – when someone brings you into the conversation;
- TikTok Stories – quick, temporary mentions that still spark attention;
- Live streams – real-time mentions during events or Q&As.
When someone tags you, TikTok notifies your account under “Activity” with messages like “mentioned you in their video” o “mentioned you in their live”. But for brands handling thousands of mentions daily, relying on native notifications quickly becomes overwhelming.
That’s why tracking mentions – especially at scale – requires a smarter approach.
How to collect TikTok mentions automatically via EmbedSocial?
The best way to find, collect, and utilize your TikTok mentions is to sign up for a third-party strumento di ascolto dei social media with a direct API connection to the platform.
Una di queste opzioni è EmbedSocial, which is a piattaforma UGC completa that helps you connect to all popular social media networks, including TikTok.
This comprehensive aggregatore di social media and social media monitoring tool can scale your social monitoring needs regardless of your brand’s type and size.
The process of setting up your TikTok mention monitoring via EmbedSocial is quite straightforward, and it includes the following steps:
Fase 1: Creare l'account EmbedSocial e fare il login
First things first, create a brand new EmbedSocial account. Best of all, you don’t have to commit to a paid version, as you can inizia con una prova di 7 giorni conto.
Step 2: Add a new TikTok mentions source
Once you log in, you can add your TikTok mentions as a source so that EmbedSocial can pull all relevant video content, whether for display or analysis purposes.
Per farlo, fare clic su 'Fonti' (menu a nastro a sinistra) → Aggiungi nuova fonte (top-right corner), and then find TikTok and ‘TikTok mentions’:
Step 3: Find all your TikTok mentions under ‘All Posts’
Ora, toccare 'Tutti i messaggi' (top of the left ribbon menu) to get all TikTok mentions EmbedSocial collects. You may have to select the account from the dropdown menu manually:
Step 4: Get UGC usage permission from the original creator
At this point, you have the option to ask for the rights to use the UGC you collect. This will automatically send an alert to the original creator, which, once approved, will allow you to use the video as part of your TikTok ad campaigns known as SparkAds:
Step 5: Tag and organize TikTok mentions
Furthermore, you can organize the generated TikTok videos and come back to them later, such as customer complaints, product unboxing videos, or submissions for a contest you ran:
Step 6: Analyze your TikTok mentions for sentiment
Once you find and/or organize everything, you should use the Analytics section to get valuable insights in bulk. Go to ‘Analisi’, choose your TikTok mentions source, and the period you want to analyze.
Here are some insights you can get from social listening on TikTok:
- Totale posti
- Autori unici
- Intervallo di date per i posti analizzati
- I 10 hashtag più popolari
- Top 10 degli autori
- Contenuto per tipo: video, immagine, carosello, testo
- Contenuti per piattaforma
- Parole chiave più utilizzate
- Analisi del sentimento
- Linea temporale della posta
Furthermore, you can export your TikTok mentions into a .csv file for further analysis. Just press ‘Download report’ to get all posts and use ChatGPT or Excel for further analysis.
Step 6: Analyze your TikTok mentions for sentiment
Bonus step: Embed your TikTok mentions on your website!
Finally, you can also easily embed your TikTok mentions anywhere!
You only have to create your TikTok widget, copy its embeddable code, and then paste it into your website builder on the corresponding page:
As you can see, EmbedSocial easily organizes all your social media content in un unico luogo, raccogliendo, moderando, analizzando e visualizzando il tutto da un'unica piattaforma!
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How to manually track TikTok mentions via built-in methods?
If you’re not using a third-party tool, TikTok does offer a few native ways to track when someone mentions your brand—but they’re limited and often hard to scale. Here’s how you can do it manually within the app:
1. Check the Notifications tab
When someone tags your brand using @yourusername, you’ll receive a push notification and see it under the Inbox tab in the Activity section. Look for alerts like “@user mentioned you in their video” o “mentioned you in a comment.”:
2. Use the TikTok search bar
You can search for mentions by typing your handle (e.g., @YourBrand) or branded hashtags (e.g., #YourBrand) into TikTok’s search. Results include videos, users, and sounds—but you’ll need to scroll through manually to spot relevant content:
3. Scan comments under your videos
Users sometimes mention others (including your brand) in the comment section of videos. You can review your own videos’ comments to see if someone tagged your account in a conversation:
4. Monitor TikTok Stories
If a user mentions your brand in a TikTok Story and tags you, it will appear in your screen notifications—similar to regular video mentions. However, since Stories are temporary, they can be easy to miss if not checked regularly. Also, your stories can’t be private.
5. Watch for TikTok Live mentions
During TikTok Lives, users may tag or verbally mention your brand in chat comments. Unfortunately, TikTok doesn’t provide a searchable log of these mentions, so staying active during Live sessions is the only way to catch them.
While these methods work for basic visibility, they don’t offer long-term tracking, organization, or reporting. So, you’re better off going with EmbedSocial for high-volume tracking.
Why should you automate your TikTok social listening process?
Here’s what large teams and agencies deal with every day:
- Dozens (or hundreds) of TikTok videos where people mention their brand;
- Followers commenting or tagging them in real time;
- An ever-growing stream of UGC across multiple social media platforms.
Therefore, if you don’t monitor mentions, you’ll miss out on:
- High-performing content already approved by the user;
- Fresh ideas directly from genuinely excited people;
- Honest feedback and potential reputation signals from your audience.
While manual monitoring might work for any random person, for brands, especially those with high engagement or multiple locations, it becomes unmanageable fast.
Remember: automating your TikTok social listening isn’t just about saving time—it’s about unlocking insights and opportunities that you’d otherwise miss.
Here’s why automation is a game-changer for businesses:
- Capture all popular trends—Real-time tracking ensures you never miss a shoutout, review, or trend featuring your brand;
- Ottenere UGC su scala—Automatically capture and organize user-generated content across thousands of videos without manual checks;
- Find out your brand sentiment—Know instantly if your sentimento del marchio is positive, neutral, or negative—then respond with clarity;
- Improve your team efficiency—Empower your marketing team to focus on strategy and content activation instead of repetitive checks;
- Manage mentions for all locations—Track mentions from all inspired customers across different regions or franchises from a single dashboard;
- Repurpose your UGC—Easily turn authentic mentions into branded campaigns, pitch decks, or product content.
Social listening becomes a reactive task with automation and one of your main growth tools. After all, it transforms all your scattered mentions into structured and usable data.
Real-world example on TikTok social listening
Imagine you’re leading marketing at a global beauty brand. Someone on TikTok does a GRWM (get ready with me) video and tags your product. A few more people join in. Next thing you know, your brand’s name is everywhere—without you doing anything.
With EmbedSocial, you would:
- Instantly track and log these TikTok mentions
- Approve the best UGC clips
- Auto-generate a branded recap reel
- Publish it to your site and send it via emails
- Use it for a pitch to a retailer or campaign showcase
All this with no manual editing, no hunting down creators, and full access to the original content and engagement data.
Why use EmbedSocial for tracking mentions on TikTok?
When you automate monitoring with a TikTok social listening tool, expect more efficient and accurate tracking of mentions, thus saving time and resources. EmbedSocial provides this with an offical APi integration and it can do more, such as:
- Instantly discover TikTok videos that mention you
- Filter, tag, and repurpose the best content for your Campagne UGC
- Provide UGC shopable widgets on your website.
Social listening on TikTok can often lead to unexpected thoughts or insights, revealing keywords or trends you might not have considered before. Not to mention, you will learn a lot about your products and services, which will help you refine your offering.
Therefore, consistent brand monitoring of mentions can improve your brand’s e-reputation by enabling timely responses and data-driven adjustments.
Conclusion: Turn TikTok mentions into actionable brand content!
Every TikTok mention is a chance to connect, convert, or create something memorable. But catching them manually? That doesn’t scale for multi-location brands.
Thankfully, we offer EmbedSocial advanced ascolto dei social media tools to track every TikTok mention in real time, analyze it, and turn it into branded videos!
Essentially, it’s just a smarter way to amplify what your audience is already saying. So, why not continue trying EmbedSocial and see how fast the results follow?
Let EmbedSocial help your brand monitor mentions, analyze sentiment, and auto-generate videos from what users love—without burning your team out.
If you’re curious how to plug this into your marketing stack, it only takes a few minutes to try.
Want to track TikTok mentions automatically?
Prenota una demo or start your free trial and see how the workflow fits your brand.
FAQs about tracking TikTok mentions
What are TikTok mentions?
TikTok mentions occur when a user tags your account using the “@” symbol in a video caption, comment, reply, Story, or Live. It’s a way to draw your attention or include you in the conversation.
What does it mean when it says “mentioned you” on TikTok?
This notification means someone tagged your username in their content. It could appear in a video, comment, or reply, signaling they want you (or your brand) to see or engage with it.
How do you view your mentions on TikTok?
How do I see who mentioned me on TikTok?
You can find your mentions under the Inbox tab in the app. Just go to the Activity section and scroll through notifications labeled “mentioned you.”
How do I stop spam mentions on TikTok?
Tap the mention notification to view the user and the context—whether it’s a video, comment, or reply. You can also search @yourhandle in the search bar for public mentions.
How can I use sentiment analysis to prioritize which TikTok mentions should be turned into content?
Analisi del sentimento helps you identify positive mentions that align with your brand voice or campaign goals. Prioritize upbeat or supportive mentions for content reuse and engagement.
How do I set up notifications when a TikTok user mentions my brand in a new video?
TikTok automatically sends a push and in-app notification when you’re mentioned. For large brands, using a platform like EmbedSocial helps centralize and manage these alerts more efficiently.
