How to Embed BBB Reviews Widget on Your Website?

While often overlooked, BBB reviews are also very important for your business’s online reputation and SEO local, despite not being as prevalent as Google reviews.

After all, the BBB (Better Business Bureau) is a goldmine of e provas sociais that can impress your target customers, who are already searching for it.

So, if and when you display these trusted BBB reviews on your website, you will significantly enhance your credibility and build trust with potential buyers.

Unfortunately, most platforms—including BBB—don’t offer an open API for reviews. That means that you can’t automatically pull in new reviews from BBB.

Thankfully, EmbedSocial can help you manually embed your BBB reviews!

TL;DR: EmbedSocial lets you build powerful, all-in-one review widgets for your websites that showcase your BBB reviews alongside auto-synced Google reviews.

You can easily create a free account to access our free exibir avaliações do Google and start embedding your customer feedback on all your sites.

Plus, you don’t need any coding skills to customize the layout to match your brand, tag products to make reviews shoppable, and improve your SEO with built-in schema.

👉 Start free and get your Google reviews live in under 5 minutes!

Keep on reading to find out how to:

• Manually import Better Business Bureau reviews,
• Combine them with auto-synced Google reviews,
• Customize and publish a single widget that works anywhere,
• Boost SEO with a built-in schema code,
• Make your reviews shoppable (if you’re in e-commerce).

Quick guide: Adding BBB reviews to websites via EmbedSocial

It only takes a few simple steps to create your combined BBB reviews widget:

1. Inscrever-se para EmbedSocial
2. Export your BBB reviews
3. Download EmbedSocial’s CSV template
4. Upload your reviews to EmbedSocial
5. As a bonus, connect your perfil empresarial no Google, to add Google reviews.
6. Customize your widget design
7. Embed the widget on your website

By the end, you’ll have a dynamic integrar avaliações widget that will update itself automatically as you receive new Google reviews.

Full guide: How to embed BBB reviews to your website with EmbedSocial?

Here’s a more detailed guide about adding BBB reviews widgets to your website, including all relevant screenshots of the process:

1. Sign up for EmbedSocial

First things first, you should sign up for an EmbedSocial account.

2. Export your BBB reviews

You can either copy and paste your BBB reviews or you can export them in a CSV file.

Conversely, you can use a simple prompt in ChatGPT when using the Agent mode to get and scrape reviews from any website. Here is an example:

3. Download EmbedSocial’s CSV template

To speed up the process, we’ve created a free CSV template that’s pre-formatted with the required columns, such as review_date, review-text, author, stars, etc.

You can copy your reviews into this file, then upload them in seconds.

→ Download the Free CSV Template

4. Upload your reviews to EmbedSocial

In EmbedSocial, go to Add Source → Comentários sobre a importação and upload your CSV file.

6. Customize your widget design

Choose your layout, tag products (optional), and configure filters or moderation settings.

7. Embed the widget on your website

Copy the embed code and paste it into your website builder of choice. EmbedSocial supports the vast majority of builders, so you can embed the widget on a WordPress website, a Google Sites website, and any other web page on other CMS platforms (Shopify, Webflow, Wix, etc).

⚠️ Nota: BBB reviews require manual import. Only Google reviews sync automatically via API.

Once you are done, you will have successfully embedded your BBB reviews onto a webpage of your choice. Plus, if you were to connect your GBP to EmbedSocial, your widget would include your Google reviews as well, which will sync automatically.

Bonus step: Sync your Google reviews

You can sync your Google reviews in the same widget by adding a new source. To do this:

1. Vá ao menu Fontes e selecionar Google como uma nova fonte;
2. Ligue o seu perfil empresarial no Google, to pull all your reviews automatically;
3. Open your BBB widget again, and in the Fontes tab, tick the new Google source.

That’s it. Remember that the Google source in EmbedSocial will automatically update whenever you receive a new online review on your Google profile.

How to display BBB reviews on your website via different CMS platforms?

The process to embed BBB reviews is straightforward across most website builder platforms, allowing you to display BBB reviews and boost your website’s credibility:

How to display reviews on website built in Shopify?

Here are the steps on how to embed reviews on website built in Shopify

1. Crie uma conta no EmbedSocial ou, caso já tenha uma, basta fazer login.
2. Create a reviews widget and design its look.
3. No editor de widgets, navegue até ao canto superior esquerdo 'Dê vida ao seu' e clique em Copiar código. 
4. Agora entre na Shopifye vá para a página onde pretende adicionar o widget.
5. No editor de páginas, em 'Conteúdo', clique no 'código de incorporação' e cole o código - como mostrado abaixo:

Remember to save any changes you make in Shopify to see all your reviews appear on your Shopify store. This method is much simpler amd is suitable for anyone with basic HTML knowledge.

Ler mais:

• Tutorial detalhado: Como incorporar depoimentos no Shopify

How to embed reviews in WordPress website?

Here are the steps on how to embed reviews on your WordPress website

You have generated beautiful and positive business reviews, and now it’s time to put these reviews on your WordPress website – we’ve got you covered.

Embed reviews widget with a javascript code

1. Once you create your widget in EmbedSocial go to your WordPress admin page.
2. Inicie sessão na sua conta do WordPress e abra a página onde pretende adicionar as avaliações.
3. Clique no botão + no novo editor e selecione HTML personalizado para colar o código do widget;
4. Clique "Salvar" quando tiver terminado.

Watch the video below to help you generate and copy the reviews widget code.

Para mais pormenores, navegue até ao tutorial completo:

Embed reviews to WordPress website →

Once you embed the reviews widget, you can choose from various styling options and display your reviews in a modern web widget—use the grid, carousel, slider, and dark or light options and make your widget fit the best with your website design.

How to add reviews to website built in Squarespace?

Here are the steps on how to add reviews on your Squarespace website

O nosso reviews widget for Squarespace helps you embed any reviews on a Squarespace website.

Eis os passos para adicionar o código do widget no Squarespace:

1. Once you create your widget in EmbedSocial, and have the widget code, just go to your Squarespace website.
2. Inicie sessão na sua conta Squarespace e escolha a página onde pretende que as críticas apareçam;
3. Clique em "Adicionar nova secção" e clique emAdicionar bloco' onde pretende apresentar o widget;
4. Na lista de blocos, selecionar 'Dê vida ao seu';
5. Clicar no bloco, selecionar Trecho de código, e clicar em Incorporar dados;

1. 
2. Por fim, na caixa de código, cole o código de revisão copiado;
3. Certifique-se de que guarda e publica as suas alterações no Squarespace.

Leia o tutorial completo para incorporar as avaliações do Google no Squarespace →

How to embed reviews into Wix website?

Steps to embed reviews on your Wix website.

Adição Avaliações do Google para o seu site Wix using the EmbedSocial’s reviews widget is quite straightforward. Just follow these steps:

1. Abra o seu editor Wix, clique na área onde pretende adicionar o código e clique no ícone + para adicionar um novo elemento;
2. No menu pendente de elementos, clique no item Código de incorporação e toque em 'Incorporar HTML';
   
3. Clique na opção Introduzir código na área de incorporação e, na janela instantânea, cole o código de incorporação gerado, conforme mostrado abaixo, e clique em 'Atualização.'
   

Quando tiver terminado, o widget será imediatamente apresentado no editor.

Leia o tutorial completo sobre como incorporar comentários no Wix →

How to embed reviews widget in HTML website?

To embed reviews on your HTML website, follow the steps below.

To embed any reviews on your HTML website using EmbedSocial, follow these steps:

1. In EmbedSocial, create a reviews widget. Customize it to match your website’s style, adjusting elements like colors and fonts.
2. Clique emDê vida ao seu' no canto superior esquerdo do EmbedSocial e copie o código de incorporação fornecido.
3. Abra o ficheiro HTML do seu site, que pode ser uma nova página ou uma já existente, e cole o código de incorporação do EmbedSocial copiado onde pretende que as críticas sejam apresentadas.

How to embed reviews on your Webflow website?

Here are the steps on how to put reviews on website built with Webflow

1. After creating the widget in EmbedSocial, click the ‘Dê vida ao seu‘ tab and copy the JavaScript code.
2. Inicie sessão na sua conta Webflow.
3. Aceda à vista de edição do seu sítio Web no Webflow.
4. Escolher 'Adicionar elemento' no Webflow e seleccione o elemento "Incorporar".
5. In the input field of the ‘Embed’ element, paste the copied EmbedSocial’s code

To learn all the steps, follow the full tutorial on how to embed reviews in Webflow.

Ler mais:

• Tutorial detalhado: Como incorporar testemunhos no Webflow

How to add reviews to website on the PageCloud platform?

Para incorporar as avaliações do Google no seu site PageCloud, siga os passos abaixo.

1. After setting up your widget in EmbedSocial, go to the ‘Dê vida ao seu‘ tab and copy the provided code.
2. Inicie sessão no seu Nuvem de páginas conta.
3. Seleccione a página específica no seu website PageCloud onde pretende que o widget seja apresentado.
4. Na vista de edição da página escolhida, vá ao menu e seleccione 'Aplicações.'
5. Entre as opções, seleccione a opção 'Dê vida ao seu' caraterística.
6. Paste the EmbedSocial code into the provided field and click ‘OK' para concluir o processo.

Embed reviews in Pagecloud detailed tutorial.  

How to embed reviews on your Google Sites website?

Here is how to display reviews on Google Sites website:

1. Once you create the reviews widget in EmbedSocial, in the editor click the Dê vida ao seu e copiar o código de incorporação.
2. Faça login na sua conta do Google Sites.
3. Navegue até à página onde pretende incorporar o widget.
4. Utilize o botão 'Inserir' no Google Sites para selecionar a secção para o widget
   
5. Selecione 'Dê vida ao seu' no menu e cole o código copiado na caixa de diálogo.
6. Clique em 'Seguinte' e depois 'Inserir' para finalizar a incorporação.

Embed reviews in Google Sites full tutorial.

How to embed reviews in Notion?

Para incorporar as avaliações do Google no seu site Notion, siga as etapas abaixo.

Notion accepts all different kinds of integrations, and this one is no different. To embed reviews in Notion, follow these steps:

Primeiro, aceda ao editor do widget Revisões para obter os URLs do widget.

1. Vá até a seção Dê vida ao seu clique no separador Códigos iFrame
2. Na janela pop-up, clique em URL e clique em 'Copiar URL'.

Seguinte, iniciar sessão no Notion, abra a página onde pretende apresentar as avaliações do Google e siga estes passos:

1. Digite o /embed e, no menu pendente, seleccione a opção Ligação de incorporação.
2. Cole o URL e clique na ligação Incorporar para incorporar as avaliações do Google no Notion.

O widget aparecerá em segundos e pode publicar livremente esta página.

Ler mais:

• Como incorporar depoimentos no Notion

How to embed reviews widget in Elementor?

O Elementor é um CMS ou construtor de páginas para sítios Web WordPress. É muito robusto e as pessoas utilizam-no para criar sítios Web personalizados em WordPress.

To add a reviews widget in Elementor is simple in 3 steps.

1. Log in and navigate to the edit page where you want to add the reviews.
2. Depois de abrir o editor Elementor da página, basta ir ao painel do lado esquerdo e ir a Widgets.
3. No painel de pesquisa, escreva HTML e clique no widget HTML da lista.
   
4. Por fim, no campo do código HTML, basta colar o código do widget, como mostrado abaixo.
   

Depois de atualizar ou publicar a página em que o widget aparecerá em direto na página.

Ler mais:

• Como incorporar testemunhos no Elementor

Why embed online reviews on your website?

Embedding customer reviews directly on your website can significantly boost your brand’s credibility and conversions. Here are some additional benefits:

• Build instant trust with new visitors—seeing real customer experiences helps establish authenticity right away;
• Showcase social proof in the right context—placing reviews near products or CTAs can positively influence buying decisions;
• Melhorar SEO local with fresh content—embedded reviews often update dynamically, which adds keyword-rich content to your pages;
• Reduce bounce rates and keep users engaged—visitors stay longer when they see relevant, relatable testimonials;
• Drive more reviews on BBB itself—highlighting them on your site encourages others to leave feedback there too.

Lembre-se: Your customers are reading about your products and services across multiple platforms—not just Google. But, you can always combine Google reviews (which update automatically) with feedback from any other platform into the same widget.

This setup allows you to centralize your social proof and control your brand’s narrative in one place, while showcasing positive experiences from real customers.

How to find the perfect reviews widget template?

EmbedSocial offers a variety of pre-designed rever modelos de widgets to suit the needs of every business and their unique styles:

When selecting a template, consider how it will display reviews on your website. It should seamlessly blend with your website’s overall look and feel.

At the end of the day, you want a review widget that is visually appealing, easy to read, and mobile-friendly, so it looks great on any device.

That way, you enhance customer satisfaction, strengthen your online reputation, and make it easier for visitors to trust your business.

Where to embed BBB reviews on your website?

Placing reviews in the right spots on your webpages can maximize their trust and influence key customer decisions. Here are the best areas to consider:

• Página inicial—immediately builds trust by showcasing credibility as soon as visitors land;
• Páginas de produtos ou serviços—reinforces buying decisions with relevant, real-life social proof;
• Página dedicada a testemunhos—serves as the main hub of all your positive reviews;
• About page—adds authenticity and reinforces your commitment to customer satisfaction;
• Checkout or pricing pages—gives hesitant buyers the final nudge to buy from you.

You always have to think about how O UGC tem impacto no processo de decisão do consumidor, as this type of content is innately trustworthy since it comes from your customers.

Best practices to optimize your review widget

Start with Google reviews—they’re fast, automated, and SEO-friendly. Then, you can mix in strong BBB reviews with detail, ratings, or user photos.

Also, you can tag each review with products to create a widget UGC comprável that showcases your best feedback (you can use filters to hide irrelevant reviews).

Finally, always preview the layout on both desktop and mobile to ensure the widget looks great on any and all devices, as it can boost both trust and conversions.

Features overview of the EmbedSocial reviews widget

Explore the key features that make the EmbedSocial reviews widget a powerful tool for showcasing com as avaliações mais recentes, em qualquer site.

Feature name	What it does?
Multi-source widgets	Combine reviews from BBB, Google, Zillow reviews, eBay reviews, Yelp reviews, Etsy reviews, Knot reviews, Tripadvisor reviews, Avvo reviews, and more.
Manual import support	Upload reviews via CSV or paste for platforms without public APIs.
Google reviews auto-sync	Automatically sync new reviews from Google every 24 hours.
AI-powered reviews summary	Use AI to summarize long reviews for quick skimming.
Etiquetagem de produtos	Tag reviews with products to create shoppable widgets.
Custom layouts	Choose from grid, carousel, floating badge, and more.
Design responsivo a telemóveis	Optimized display across all screen sizes.
Review moderation tools	Approve, hide, or highlight specific reviews for effective review management.
Built-in schema markup	Widgets come with SEO-rich schema to improve Google search results.
Custom branding options	Match widget design to your site and remove branding on paid plans.
Embed anywhere	Works with all CMS platforms and existing website builders.
Painel de controlo analítico	Track widget views, clicks, and user engagement.

How to optimize your embedded reviews for SEO?

To get the most out of your embedded BBB reviews, you must optimize them for SEO. We offer several SEO features built into the widget system—making it easy to improve your website’s visibility while showcasing customer feedback. Here’s how to do it:

• Use keyword-rich review content – encourage customers to write reviews that naturally include product names, locations, or service keywords relevant to your business.
• Activate built-in schema markup – all EmbedSocial widgets automatically include structured data (JSON-LD), which helps search engines understand your reviews and display rich snippets—like star ratings—in search results.
• Keep widgets lightweight and fast – EmbedSocial widgets are optimized for speed. A fast-loading review section improves user experience and positively impacts Core Web Vitals and SEO rankings.
• Ensure reviews are crawlable – unlike iframe-based tools, EmbedSocial’s widgets are SEO-friendly and allow search engines to index the actual review text. This ensures that the content contributes to your search performance.

These SEO enhancements can significantly improve how your website ranks and appears in search results, which will ultimately increase your traffic, improve click-through rates, and build long-term credibility in search.

Strategies for e-commerce and local businesses

For e-commerce and local businesses, embedding online reviews on websites builds trust and drives more conversions. Here are some strategies to maximize your results:

• Apresentar críticas positivas – highlight your best reviews, along with feedback from Google, Yelp, and TripAdvisor, directly on your WordPress page or online store. This social proof reassures new customers and encourages them to take action.
• Encourage review requests –after a purchase or service, prompt customers to leave reviews on your website or social media pages. More reviews mean more content to display and greater customer satisfaction.
• Diversify your sources – use your embed code to showcase reviews from multiple platforms—BBB, Yelp, TripAdvisor, and more—on key pages. This comprehensive approach builds a stronger online reputation and appeals to a wider audience.
• Optimize for conversions –place your reviews widget in high-visibility areas, such as product pages, checkout pages, or your homepage, to influence buying decisions and drive more customers to complete their purchase.
• Impulsionar a SEO local –displaying reviews on your website can improve your local SEO by increasing trust and relevance in local search results.

By implementing these strategies, your business can leverage online reviews to enhance trust, improve your online reputation, and boost sales, regardless of business type.

Conclusion: Boost your business by showing your reviews today!

Manually importing BBB reviews and combining them with Google reviews gives you:

• More customer trust,
• Better search visibility,
• Fully controlled presentation.

Then, once you embed them on your website, you’ll show your visitors that others have had great experiences, and that they can expect the same.

It’s one of the easiest ways to turn website visitors into loyal buyers, as social proof works behind the scenes to reduce doubt and encourage action at every step.

Com ferramentas como EmbedSocial, embedding reviews takes just a few clicks. You don’t need to code or hire a developer—just connect, customize, and publish.

FAQs about embedding BBB reviews on your website

Can I automatically embed BBB reviews?

No. BBB reviews must be uploaded manually (CSV or paste). This is due to platform limitations.

How are Google reviews handled?

Google reviews sync automatically every 24 hours via the official Google API when connected.

Can I mix reviews from different platforms in one widget?

Yes! Combine BBB, Google, Facebook, Yelp, and more in a single review widget.

What’s the correct format for uploading reviews via CSV?

Use: review_text, author, stars, date. The date must be formatted as YYYY-MM-DD.

Can I make reviews shoppable?

Yes. Use product tagging in the editor to turn your review widget into a mini product feed.

Will this work on any website?

Yes. You can embed the widget anywhere that accepts HTML—including WordPress, Shopify, Squarespace, and even a Google Sites page.

How does embedding BBB reviews impact customer trust?

Displaying trusted third-party reviews, such as BBB reviews, can significantly increase customer trust in your business.

What are common issues when embedding BBB reviews widgets?

Embedding BBB reviews on your website is a powerful tool to establish trust and drive conversions, but sometimes the process isn’t as smooth as you’d like. Here are some common issues you might encounter—and how to fix them:

Testing before publishing – always preview your embed code on an existing page before adding it to your main site. This helps catch any display issues.

HTML code not working – double-check your embed code for typos or missing tags. Even a small error can prevent your reviews widget from displaying.

Widget not displaying correctly – if your reviews widget looks off or doesn’t appear at all, try adjusting the widget’s settings or consult your website builder’s support resources.

Custom HTML issues – some website pages or builders may restrict custom HTML. In these cases, opt for a user-friendly widget solution, such as EmbedSocial’s.