21+ Best Shopify Apps to Increase Conversions in 2024 [Tried & Tested]

Discover 21+ best Shopify apps to boost conversions in 2024. Check out these effective tools to improve sales, streamline operations, and grow your store.

list of shopify sales apps

If you are selling products on Shopify, you probably know driving traffic to your pages takes a balanced approach of hard work and the right apps.

The best applications help you remove any friction that may exist during the online shopping process so that your visitors press that ‘Buy’ button faster.

For that reason, I collected over 21 Shopify apps that let you optimize your e-commerce store and facilitate the le processus de décision du consommateur.

Ready to grow your online store? Keep on reading below.

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What can you do to optimize your online Shopify store?

Before diving into the best Shopify applications out there, check out these e-commerce tactics to drive online conversions:

  • Cart abandonment reminders
  • Preuve sociale notifications
  • Product testimonials and photo reviews
  • Referral program for loyal customer
  • Loyalty program with product discounts and coupons
  • Personalized product recommendations
  • Online store optimized for organic Google search
  • Fast page loading speed (as fast as it gets)
  • Engaging product page formats
  • Optimized product search performance
  • Effective email marketing strategy
  • Pleasant and fast checkout experience
  • Upsell & cross-sell opportunities

Luckily, if you use a comprehensive e-commerce platform like Shopify, you can do much of the above just by installing an app since the Shopify app store has hundreds of applications to grow your e-commerce store.

These apps can address your low engagement, conversion, and bounce rate headaches, plus do plenty of other things. Keep on reading to get the full list organized by purpose and get info on price, features, and more:

Marketing & customer engagement:

Conversion optimization:

SEO & content:

Product feeds & shopping:

Shipping & orders:

Payments & checkout:

Analytics & reporting:

Marketing & customer engagement apps

1. Instagram shoppable widget by EmbedSocial

Instagram shoppable widget by EmbedSocial
  • Free trial: 7-day free trial
  • Paid plans: Start with PRO plan at $29/mo
  • Best for: Showcasing how your customers use your products and to facilitate a one-click shopping experience

The first app that will help you streamline your online e-store sales is a shoppable widget—in this case the one designed by EmbedSocial.

As a matter of fact, we’ve determined that you boost your conversions up to 10% after embedding this widget into your website.

After all, static pages are a thing of the past, and modern shoppers want to get social proof and see the product in action when buying online. This widget offers you that since every product showcased in the UGC you showcase has a “Buy now” link underneath the image or video.

By using this widget you build trust in seconds reduce cart abandonment rates, as you effectively allow the customers to sell for you.

2. Google reviews widget by EmbedSocial

Google reviews widget by EmbedSocial
  • Free trial: 7-day free trial
  • Paid plans: Start with PRO plan at $29/mo
  • Best for: Significantly increase the number of reviews you collect and showcase them on your Shopify product pages

When purchasing a product online, we often miss the physical interaction with it: to inspect, hold, touch, taste, or try on the product we want to buy.

So that is why people rely on outside opinions to make final decisions: 95% de clients check product reviews when shopping.

How can we use this to our advantage? We’ll introduce the power of preuve sociale and previous customer experiences.

Customer reviews are considered to be very effective in helping customers make a decision and feel confident about their choices.

So, to show visitors that I am credible, people trust my brand, and they enjoy buying from my store, I use a Google reviews widget for Shopify—it’s the best way to intégrer les avis de Google to your website as you only have to copy and paste a simple code.

Furthermore, all future commentaires des clients will be added automatically to your widget thanks to our direct API integration with your Profil d'entreprise Google.

Why is EmbedSocial the best Shopify solution to increase your conversion rate?

  • No need to install a separate app
  • It’s set-it-and-forget-it as it works automatically
  • It offers social proof from reviews that you can not manipulate, as on Google, brands can’t delete or change customer reviews
  • People can click through and interact with the actual review on Google Maps
  • Display collected reviews and Le CGU au service du commerce électronique in modern widgets
  • IT boosts trust in your shop, eventually leading to higher sales

You can also import import existing reviews from 3rd parties via a CSV file. Later on, I can also add them to my store too.

At the same time, to help customers shop with confidence, I can display review widgets on Shopify and customize them to fit my brand design.

When it comes to sales, let’s not forget that every review counts, right?

3. PushOwl x Brevo—Email, Push, SMS

pushowl marketing material
  • Free trial: Forever free tier
  • Paid plans: Start with Plus Bundle at $19/mo
  • Best for: Cart abandonment recovery, customer retention, upselling products

PushOwl x Brevo helps Shopify store owners tackle low conversion rates by using push notifications, email, and SMS marketing. It engages customers with real-time notifications, such as abandoned cart reminders or flash sale alerts, without relying on email addresses.

With an easy-to-use dashboard, you can set up and automate various campaigns like price drop alerts, welcome messages, or product promotions. PushOwl x Brevo allows you to target specific segments, track campaign performance, and improve customer engagement.

How can PushOwl increase your Shopify conversion rate?

  • Send abandoned cart reminders—bring back customers who leave before purchasing;
  • Automate notifications—price drop, back in stock, welcome, and more to save time and costs;
  • Up-sell notifications—target customers who bought similar products;
  • Smart campaigns—use automatic campaigns and integrate with other apps for a streamlined customer notification process.

In addition to push notifications, one of the most useful strategies for enhancing your Shopify apps store for conversion is using social proof.

Continue reading to find out which are the best apps in this category.

4. UpPromote Affiliate Marketing

UpPromote landing page
  • Free trial: 14-day free trial
  • Paid plans: Grow Affiliate plan at $29.99/mo up to Enterprise at $199.99/mo
  • Best for: Build, track and manage your affiliate campagnes de marketing

UpPromote Affiliate Marketing is an all-in-one solution for building, tracking, and managing affiliate or influencer campaigns. It allows Shopify store owners to easily create a registration process for affiliates, who are then given unique links or coupon codes to promote your products.

The platform helps you expand your affiliate team with features like listing on UpPromote Marketplace or using Multi-level Marketing. With real-time tracking and automated commission management, UpPromote makes affiliate marketing easy and effective for boosting sales.

Why is UpPromote Affiliate Marketing one of the best Shopify apps to increase your conversion rate?

  • Customer referral feature—lets customers refer products to friends and earn a commission, building loyalty;
  • Quick setup process—easy onboarding with detailed instructions;
  • Expand affiliate team—use UpPromote Marketplace or Multi-level Marketing to grow reach;
  • Customizable commission system—tailor commissions and look to match your brand;
  • Automatic link distribution—affiliates get unique links and coupons after registering;
  • Accurate tracking system—real-time updates ensure precise performance monitoring.

5. Fomo: Social Proof Sales Popup

fomo benefits slide
  • Free trial: 14-day free trial
  • Paid plans: Starter at $25/mo up to Pro at $149/mo
  • Best for: Displaying instant preuve sociale

Fomo: Social Proof Sales Popup helps increase conversions by displaying real-time notifications of recent orders, product reviews, and customer activities. It creates a sense of urgency, showing prospective shoppers that others trust and buy from your brand, effectively mimicking a busy store environment.

With features like live traffic notifications and a brand-friendly theme editor, Fomo allows you to create a social proof strategy without any coding. It integrates with tools like Zapier, Mailchimp, and Instagram to enhance its reach.

How can Fomo increase your Shopify conversion rate?

  • Display real-time social proof—show orders, product reviews, and customer activities;
  • Location detection—tailor notifications for specific visitors;
  • Live traffic display—show current shopping activity to encourage conversions.

Although at first, the dashboard seems complicated, once you check the ‘Theme’ option, you will realize how cool this app is. The best part – no coding is required!

As you can see, it’s not an intrusive notification and it pops up really nice.

The Fomo app makes it so easier to see your progress through number lenses with a simple yet effective dashboard with insights from your impressions, clicks, sales, engagements, conversions, etc. 

And thanks to the Fomo integrations with Zapier, Mailchimp, and Instagram, I can even display notifications that include the number of product reviews, newsletter sign-ups, and many more.

6. Omnisend Email Marketing & SMS

Omnisend landing page
  • Free trial: Unlimited free plan
  • Paid plans: Standard at $16/mo up to Pro at $59/mo
  • Best for: Email and SMS marketing automation, creating personalized campaigns, increasing customer retention, generating more sales

Omnisend Email Marketing & SMS is an all-in-one platform for automating email and SMS campaigns to boost customer engagement and sales. It provides ready-made templates, advanced segmentation, and personalized messages to help e-commerce owners reach their audience in meaningful ways.

The app supports multiple channels, allowing you to communicate through email, SMS, and push notifications. Omnisend also integrates easily with Shopify, making it a go-to solution for automating campaigns and improving retention rates.

Why is Omnisend the best email and SMS marketing platform for Shopify?

  • Automate campaigns—target customers with behavior-based messages, including abandoned cart and product recommendations;
  • Advanced segmentation—send personalized messages that resonate with customer preferences;
  • Omnichannel communication—use email, SMS, and push notifications to reach customers effectively;
  • Seamless integrations—connect easily with Shopify and other e-commerce platforms for quick onboarding;
  • Detailed reporting—track open rates, click-throughs, and revenue generated to continually improve your campaigns.

Omnisend is an all-in-one email and SMS marketing platform that can help you streamline your marketing efforts, increase engagement, and drive more sales. With its advanced automation, personalization, and multichannel capabilities, it’s a must-have app for any Shopify store owner looking to grow their business.

7. Optimonk: Popups you’ll love

optimonk promotional slide
  • Free trial: Forever free plan for with 15,000 pageviews for 1 domain
  • Paid plans: Essential plan at $39/mo up to Premium at $249/mo
  • Best for: Conversion rate optimization, cart abandonment recovery, personalized product recommendation, growing an email or Messenger list

Optimonk helps convert website visitors into customers by displaying personalized popups and messages. The app provides over 200 templates and a drag-and-drop editor, allowing you to create campaigns quickly to drive conversions.

Optimonk’s features include behavioral targeting, such as triggering messages based on visitor actions like exit intent, clicks, and more. You can also target specific visitors based on traffic source, browsing history, and geolocation.

Why is OptiMonk one of the best apps for Shopify and your conversion rates?

  • 200+ templates and drag-and-drop editor—create campaigns in minutes;
  • Behavior-based targeting—trigger messages based on actions like exit intent or page views;
  • Advanced visitor segmentation—target users based on traffic source, cart content, or geolocation;
  • Comprehensive performance tracking—monitor campaign efficiency and conversion rates.

Visitors often click through websites without a second thought. By displaying a customized message at the right time, you can delight your visitors and personalize their experiences while growing your sales. 

With the app, you can launch popups, side messages, notification bars, and gamification campaigns without coding. Whether you want to grow your email list, upsell products, or promote special offers, OptiMonk makes it easy.

8. Referral Candy & Affiliate

referral candy dashboard
  • Free trial: 14-day free trial
  • Paid plans: Premium plan at $59/mo up to Enterprise at $24,000/year
  • Best for: Automate your referral program, award customers

Referral Candy & Affiliate helps boost conversions through word-of-mouth marketing. It’s a user-friendly tool that automates referral programs, encouraging satisfied customers to refer your products to friends in exchange for rewards like discounts, free samples, or swag.

The app offers pre-made templates for referral emails and social media, making it easy to promote your referral program. You can also set up referral widgets on your store, such as post-purchase pop-ups or embedded sign-up pages.

Why is Referral Candy among the top Shopify apps for your store?

  • Ready-to-go templates—create referral emails, landing pages, and pop-ups with ease;
  • Flexible invitations—automatically or manually invite customers to join the referral program;
  • Referral widgets—embed sign-up pages, pop-ups, and banners on your store;
  • Comprehensive referral reporting—track emails sent, purchases from referrals, social shares, and more.

They say that shoppers who participate in referral programs are much more likely to become and stay your loyal customers.

Let’s never take that for granted.

9. Secomapp: Spin To Win

spin to win interface example
  • Free trial: 14-day free trial
  • Paid plans: Professional at $9.99/mo up to Ultimate at $16.99/mo
  • Best for: Grow your email list and customer engagement

Secomapp’s Spin To Win is a unique tool that replaces traditional pop-ups with an engaging spinning wheel game. Visitors enter their email address to spin the wheel for a chance to win discounts or prizes, which can then be used on your store. This helps increase customer interaction and boosts repeat purchases.

The app includes customizable wheel slices, allowing you to tailor rewards like discount codes, and features an intuitive dashboard for easy setup. It also ensures customers see their won discount as a reminder to complete their purchase.

How can Spin To Win increase your Shopify conversion rate?

  • Engaging spinning wheel—customers can win discounts in exchange for email addresses;
  • Direct discount usage—use rewards directly in your shop;
  • Conception personnalisable—tailor wheel slices, colors, effects, and more.

They have a simple and intuitive dashboard to set up your campaign. It is very easy to create and customize 10-wheel slices with different Coupon Codes (unique and valid codes for one-time-only purchases).

Once I added and tried the wheel on my website, I got a free shipping coupon. 

Next, you should just copy the given coupon. In parallel, while browsing, the coupon will show up as a small widget on the low right corner of your Store so your visitors will be reminded to use it.

If you are still wondering about spinning wheels, I suggest you give it a go. You may never know until you try it, right?

10. Firepush ‑ SMS & Web Push

firepush promotional slide
  • Free trial: Forever free package
  • Paid plans: Basic and Pro packages have a free tier with certain limits
  • Best for: Abandoned cart recovery, promotional campaigns, customer lifetime value

Firepush is an all-in-one marketing automation tool for SMS, email, and push notifications. It allows you to create omnichannel campaigns that target customers using their preferred communication method, whether email, SMS, or push notification. This ensures your campaigns reach the right audience at the right time.

The app provides automation options like abandoned cart recovery, promotional campaigns, and welcome messages. With its easy-to-use dashboard, you can set up and schedule campaigns quickly, helping you boost conversions and sales.

How can the Firepush marketing app increase your Shopify conversion rate?

  • Automation campaigns—set up abandoned cart and welcome messages to recover lost sales;
  • Omnichannel campaigns—use SMS, email, and push notifications to engage customers;
  • Smart campaign control—track purchases and stop unnecessary follow-ups automatically;
  • Detailed reporting—analyze campaign performance and tailor your marketing strategy effectively.

11. Growave: Loyalty & Wishlist +

growave features slide
  • Free trial: 14-day free trial
  • Paid plans: Entry at $49/mo up to Plus at $399/mo
  • Best for: Empowering Shopify stores with a loyalty program, referral marketing, wishlist, photo reviews, social login, and shoppable Instagram galleries

Growave is a powerful tool for improving customer retention and boosting conversions through loyalty programs, wishlists, and verified reviews.

Its loyalty features, including VIP tiers and points programs, motivate repeat purchases, while product reviews and wishlists help build trust and reduce cart abandonment. Additionally, shoppable Instagram galleries encourage customers to engage directly with your store.

Growave is ideal for store owners looking to boost social proof, retain loyal customers, and drive repeat sales.

How can Growave increase your Shopify conversion rate?

  • Verified photo reviews—enhance social trust and credibility;
  • Wishlist reminders—recover abandoned carts and increase conversions;
  • Loyalty and VIP programs—encourage repeat purchases and customer retention;
  • Shoppable Instagram galleries—convert social engagement into sales.

Conversion optimization apps

12. LimeSpot Personalizer

limespot personalizer dashboard
  • Free trial: 15-day free trial
  • Paid plans: Turbo for 250 orders at $6.99/mo up to Turbo for 500 orders at $12.49/mo
  • Best for: Create personalized recommendations, upsell and cross-sell using AI

LimeSpot Personalizer uses AI to provide real-time product recommendations that boost conversion rates and increase average order value.

With personalized upsell, cross-sell, and post-purchase suggestions, this app ensures each visitor sees products tailored to their interests. It works across web, mobile, email, and ads, making it a versatile tool for increasing customer engagement.

The app also offers a native visual editor for customization, A/B testing for optimization, and real-time analytics to help you track and improve your ROI.

Why is LimeSpot one of the best Shopify apps to increase conversions?

  • Real-time product recommendations—boost engagement and sales with personalized suggestions;
  • Upsell, cross-sell, and post-purchase recommendations—provide tailored product suggestions to increase cart value;
  • Add multiple recommendation boxes—customize each page, including blogs and 404 pages, for better engagement;
  • Native visual editor—customize the layout, design, and placement of recommendation boxes;
  • A/B/n testing—optimize site-wide recommendations to improve conversions;
  • Real-time analytics—track your ROI and optimize based on customer behavior.

Once I installed the app and filled all the details the app needs to analyze my products better, Eric, their customer support, welcomed me with this article on how to set up LimeSpot app for the highest customer conversions. 

It took me a few minutes to create my first recommendation box on my home page about the most popular items in my store this week.

A comprehensive analytics dashboard comes with the package. 

13. Searchanise Search & Filter

searchanise benefits slide
  • Free trial: 14-day free trial
  • Paid plans: Basic at $19/mo up to Plus at $49/mo
  • Best for: Advanced search and product suggestions solutions

Searchanise Search & Filter helps customers easily find what they’re looking for in your store, enhancing the overall shopping experience.

It features advanced search capabilities like autocorrection, synonyms, and instant suggestions, which ensures that customers are directed to the most relevant products, reducing the chances of leaving without making a purchase.

The app provides customizable product labels and recommendation blocks, and it syncs product data in real-time to keep your catalog up-to-date.

Why is Searchanise one of the best Shopify apps to increase sales?

  • Advanced personalized search—provides instant suggestions, autocorrections, and redirects to improve the search experience;
  • Advanced auto filters—enhance relevant search results and make product discovery seamless;
  • Customizable product labels and recommendation blocks—tailor the product displays to match your store’s branding;
  • Real-time product sync—keeps your catalog and search results updated automatically.

Once you install the app, they organize a quick onboarding on how to use the app. In the meantime, all of the products in your store are being indexed.  

You can go to your storefront and start searching for items immediately. Plus, no coding is required, as the widget is automatically added to your store.

14. Booster: Discounted Pricing

discounted pricing promotional slide
  • Free trial: 7-day free trial
  • Paid plans: Basic at $19.99/mo up to Plus at $89.99/mo
  • Best for: Offering discounted pricing and increasing average order value

Booster: Discounted Pricing is designed to help increase customer spending by encouraging bulk purchases through tiered discounts.

This app allows you to easily create volume discounts and quantity breaks, making it simple for customers to see savings when buying more. By providing dynamic discount offers, you can create an incentive for shoppers to add more items to their carts, ultimately boosting your average order value.

The user-friendly dashboard ensures you can create, manage, and customize your discount campaigns effortlessly.

Why is Discounted Pricing one of the best Shopify apps for conversions?

  • Set volume discounts—create price tiers for collections and products to encourage larger purchases;
  • Quantity breaks discounts—offer progressively better deals for customers buying multiple items;
  • Highly customizable campaigns—tailor discounts to suit different product categories and customers;
  • Compatible with discount codes—combine volume discounts with other promotional codes for maximum impact.

The dashboard is really user-friendly and it allows you to fully create and customize your offer. It took me less than a minute to create my first discount campaign.

I applied a volume discount (buy 2 get 30% off) to some of my latest sweaters.

15. DOOFINDER ‑ Search & Discovery

doofinder review badges page
  • Free trial: 30-day free trial 
  • Paid plans: Basic at $39/mo up to Advanced at $129/mo
  • Best for: E-commerce Advanced Search 

Doofinder is a powerful advanced search engine that enhances the customer experience on your Shopify store by providing fast and relevant search results.

The app helps your customers quickly locate the products they’re interested in without having to leave your homepage, transforming your site search into a conversion-driving tool. With built-in marketing features, you can also display promotional banners during specific search terms or special campaigns, like Black Friday, to increase sales.

Installing Doofinder takes less than five minutes—no coding required—and offers a 30-day free trial, making it an easy and impactful solution for optimizing your store’s search functionality.

Why is DOOFINDER among the top Shopify apps to increase conversion?

  • Autocomplete, synonyms, excluded results—improves search relevance and makes it easier for customers to find products;
  • Faceted navigation—helps customers refine their search for a more precise product discovery;
  • Personalized search results, promotional banners—display customized promotions based on user behavior;
  • Geolocated search, Real-time statistics—adapt search to users’ location and track performance;
  • Voice Search/Visual Search—enhance search options with AI-driven features;
  • Doofinder AI—optimize search results using advanced AI technology.

Thanks to Doofinder, you can identify trends and behaviors to optimize the search results. In the control panel, you can see the total number of searches. Plus, you can compare the current click rate to the previous one and determine what percentage of searches end in a purchase.

SEO & content apps

16. SEO Doctor for Search Engines

seo doctor dashboard example
  • Free trial: Forever free but limited to auditing 50 products
  • Paid plans: Basic $14.99/mo up to Enterprise $79/mo
  • Best for: Optimizing your online store on autopilot from an SEO perspective

SEO Doctor is a powerful Shopify SEO app that helps identify and fix optimization issues within your store, ultimately improving your search engine rankings. It automatically pinpoints problems like missing or poor meta titles, meta descriptions, image alt text, and more. Additionally, SEO Doctor compresses images to boost page load speed, further enhancing your SEO performance.

One of the app’s standout features is its “auto-pilot” capability, which continuously fixes new SEO issues without manual intervention. It also connects seamlessly to Google Search Console, allowing you to submit sitemaps effortlessly. Furthermore, SEO Doctor monitors broken links and redirects them to prevent SEO penalties, keeping your store optimized.

Why is SEO Doctor one of the best Shopify apps to increase sales for your store?

  • Corrects missing meta tags, poor alt text, and image issues—boosts your search engine rankings;
  • Resolves newly identified SEO issues automatically—ensures your store is always optimized;
  • Submits sitemaps with a single click—simplifies SEO management;
  • Redirects 404 errors—reduces SEO penalties and keeps customers on your site.

17. Tiny SEO Speed Image Optimizer

tiny seo speed image optimizer slide
  • Free trial: Totally free with 50 free optimizations per month
  • Paid plans: Beginner at $14/mo and Advanced at $24/month
  • Best for: Improving page speed and SEO

High-quality product images can make your product pages more engaging for customers, but they can also negatively impact page speed. Slow-loading pages often lead to lost sales, with images being a significant contributor to this problem. TinyIMG is a Shopify app that compresses and optimizes your store images, improving page speed without compromising quality.

TinyIMG automatically optimizes both existing and new images, significantly reducing file sizes while preserving image quality. It also optimizes alt texts, improving your store’s SEO and increasing visibility in Google image searches—important since 30% of all Google searches are image-related. TinyIMG helps you provide a faster browsing experience and improve your search engine ranking.

What makes TinyIMG one of the best conversion apps for Shopify?

  • Improves page speed—which directly impacts conversion rates; faster-loading pages can increase mobile conversions by 8.4%;
  • Helps attract high-converting organic traffic—better page speed leads to more effective SEO and higher conversions;
  • No technical expertise required—easy to use, with immediate results on conversion rates and customer satisfaction.

This app requires literally no technical expertise, and it will have an immediate and direct impact on your conversion rates and customer satisfaction levels.

Product feeds & shopping apps

18. Nabu for Google Shopping Feed

nabu promotional slide
  • Free trial: 14-day free trial
  • Paid plans: Basic at $29.99/mo up to Plus at $249.99/mo
  • Best for: Create Google Shopping Feed and advertise your products

Growing a Shopify store with Google Shopping Ads is now easier than ever, thanks to free product listings on Google. However, creating an approved Google Shopping Feed and running effective ads can be complex. Nabu’s Easy Google Shopping Feed App simplifies this process, allowing you to create Google Shopping Feeds seamlessly for advertising and free listings.

The app provides high product scores based on Google Merchant Center attributes, which improve product performance and visibility in Google Shopping. By adhering to Google Shopping’s best practices, Nabu helps you achieve higher search rankings, making it a valuable tool for driving conversions.

What makes Nabu one of the best Shopify apps to increase conversions?

  • Effortlessly makes your products available—for advertising and free listings;
  • Improves product performance—with high scores based on Google Merchant Center attributes;
  • Enhances product visibility—by following Google Shopping best practices.

19. FeedGeni ‑ Product Feeds

feedgeni product feeds slide
  • Essai gratuit: 7-day free trial
  • Paid plans: Basic at $20/mo up to Pro at $50/mo
  • Best for: Creating product feeds for shopping channels globally, for example,  Google, Facebook, Instagram, Pinterest, Snapchat, WebGain, CJAffiliates, Stylight,etc. including private channels

FeedGeni makes it easy to create product feeds in formats like CSV, TXT, and XML for multiple shopping channels, including Google, Facebook, and Instagram. The app supports various currencies and enables filtering to choose which products to include in your feeds, helping you manage listings efficiently.

With FeedGeni, you can also adjust product pricing and availability, ensuring accurate, up-to-date feeds across your channels. This streamlines your product advertising process and optimizes your store for increased sales and visibility.

Why is FeedGeni among the best Shopify apps that improve conversion rates?

  • Reach millions of buyers easily—by syncing your store with over 20 shopping channels and comparison sites worldwide;
  • Automated feed updates—create the feed once and forget it, with all inventory updates synced automatically;
  • Quick and easy setup—no coding required; set up in just a few minutes.

Shipping & orders apps

20. Sendcloud

sendcloud dashboard example
  • Free trial: 14-day free trial
  • Paid plans: Lite at $29/mo up to Premium at $175/mo
  • Best for: Automate and streamline your shipping process

Checkout abandonment is one of the highest contributors to low conversion rates. By offering multiple shipping solutions—rather than just one carrier—your customers gain more control over delivery options such as speed, price, and preferred carrier, improving their experience and increasing the likelihood of completing a purchase.

Sendcloud integrates multiple carriers and shipping methods directly into Shopify checkouts, streamlining shipping processes and enhancing customer satisfaction. This app empowers customers to choose their preferred delivery options, helping boost conversion rates.

What makes Sendcloud one of the best Shopify apps to increase sales?

  • Custom tracking emails—include branding, promotional content, and social media links to increase re-engagement;
  • Activate +25 international carriers—easily switch between different carriers with just a click;
  • Self-service return portal—customers handle returns quickly, minimizing negative experiences that could deter repeat purchases.

Payments & checkout apps

21. Shop by Shopify

shop by shopify slide
  • Free trial: Forever free app developed by Shopify
  • Paid plans: No premium plans available
  • Best for: improve shop discovery and inventory management

Shop by Shopify enhances the purchasing process by acting as a digital shopping assistant. It remembers checkout details, tracks orders, and provides shipping updates, offering a seamless shopping experience.

How does Shop by Shopify boost your sales numbers?

  • Speedy checkout and offset emissions—fast purchases while considering environmental impact;
  • Real-time delivery updates—track orders from cart to home in one place;
  • Personalized recommendations—tailored product suggestions from favorite stores only.

You don’t have to worry about a thing – the servers meet the payment compliance standards for vaulting credit card info and everything is encrypted. 

This app also calculates the carbon that your product delivers releases (based on package weight, transportation method, and delivery distance). 

Furthermore, the app translates that into the number of trees that we need to protect to eliminate the bad carbon emissions.

Remarque : You can download the app if you are eligible for Shopify payments, available only to stores in certain countries and regions.

Analytics & reporting apps

22. BeProfit ‑ Profit Analytics

beprofit app promotional slide
  • Free trial: 7-day free trial
  • Paid plans: Basic at $49/mo up to Ultimate at $149/mo
  • Best for: Tracking and analyzing your lifetime profits and expenses

BeProfit Profit Analytics is a powerful profit calculator that helps Shopify store owners track their profits and expenses accurately. With its rich features and comprehensive dashboard, you can analyze orders, products, shipping costs, and much more, gaining valuable insights to make data-driven decisions.

The app also integrates with ad accounts such as Facebook Ads, Instagram Ads, Pinterest Ads, TikTok Ads, and Snapchat Ads, helping you track ad spending and determine which platforms are most effective for your store.

Why should you install BeProfit as one of the best conversion apps on Shopify?

  • Easy report generation—customizable reports with pre-defined templates;
  • Automatic syncing—track shipping costs with Shopify Shipping data;
  • Comprehensive metrics—track fees, taxes, accounting data, COGS, and more.

Ultimately, you grow your business, start making sense of your data, and increase your profits with the BeProfit app.

5 bonus Shopify apps that improve conversions

No matter what kind of goods or services you sell online, Shopify is among the most reliable e-shopping platforms with remarkable built-in features.

Luckily, the Shopify app store never falls short of hosting thousands of intuitive apps that simplify store owners’ lives. Here are some bonus ones:

While all of the apps listed above and in the previous section are very useful in the right circumstances, you shouldn’t rely on them to do everything for you.

Digital marketing strategies involving Google ads, Facebook ads, Messenger marketing, retargeting campaigns, and SEO strategies can be very important in promoting your e-commerce store.

How to choose the best Shopify app

To ensure you pick the right app for your Shopify store, carefully consider the following aspects and see where they fit into your needs and your budget:

mind map showcasing the main factors to be considered when getting a Shopify app

Features & functionality

Consider what features the app provides and if they align with your store’s needs. Determine whether the app will solve specific pain points, like improving abandoned cart recovery or enhancing product recommendations, and see if it offers added features to make it worth your investment.

User reviews & ratings

Check user reviews and ratings to gauge the app’s effectiveness and reliability. Reviews from other store owners provide firsthand insights into the app’s strengths and weaknesses, which can help you decide if it’s the right fit for you.

Pricing & plans

Look at the pricing options and ensure the app fits your budget without compromising on value. Apps often offer free trials or tiered pricing, so consider whether the features offered at each price point will provide a good return on investment for your business.

Facilité d'utilisation

Choose an app that’s easy to install, set up, and use, especially if you’re not tech-savvy. A user-friendly app ensures you can focus on growing your business rather than spending time learning complicated software or troubleshooting issues.

Customer support

Make sure the app offers good customer support for troubleshooting and quick assistance. Responsive support can make a big difference when dealing with technical issues or understanding how to best utilize the app’s features.

Integration with other tools

Verify if the app integrates smoothly with your existing Shopify tools and tech stack. Seamless integration can save time and prevent technical issues, ensuring that the app enhances your overall workflow without disrupting other systems in your store.

Impact on store speed

Evaluate how the app impacts your site’s speed, as slow-loading pages can hurt conversions. Some apps may add extra scripts that slow down your website, so ensure the app you choose won’t negatively affect your user experience and lead to higher bounce rates.

How to install a Shopify app?

Finding and installing a Shopify app is a very straightforward process:

flowchart describing the process of installing a shopify app

Step 1: Visit the Shopify app store

Aller à la page Shopify App Store (apps.shopify.com) to begin your search.

Step 2: Search for and select your app

Tap the search bar at the top of the screen and type in the app’s name.

Step 3: Authorize the installation of the app

Click the “Install” button, and you’ll be directed to your Shopify admin to authorize the app’s access to your store.

Step 4: Set up the app as per your liking

Configure the app’s settings based on your store’s needs. Follow the setup instructions provided by the app for optimal performance.

Step 5: Test the app thoroughly

Test the app to ensure it functions properly and integrates with your store.

Conclusion: The right Shopify apps will unlock your online store’s success!

You must understand your customers to improve their shopping experience, and getting your hands on the best Shopify apps out there will help you with both.

After all, with rising competition, it’s tough to stand out. Therefore, you must do everything you can to convert your visitors into loyal followers.

Remember: the right Shopify apps can unlock your store’s true potential, as they help you enhance customer experience and drive higher conversions.

So, test a few of the apps listed above and see what works best for your audience. Small optimizations can lead to big sales improvements.

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FAQs about the best Shopify apps

What are the best Shopify apps to increase conversions?

The best Shopify apps to increase conversions are those that optimize customer engagement, reduce cart abandonment, and boost overall sales. Apps like PushOwl, Omnisend, and LimeSpot help enhance the shopping experience, resulting in higher conversion rates.

How can Shopify apps improve conversion rates?

Shopify apps improve conversion rates by enhancing various aspects of the customer journey, such as abandoned cart recovery, product recommendations, and social proof. Using the right apps can turn more visitors into paying customers.

Which are the best conversion apps for Shopify in 2024?

The best conversion apps for Shopify in 2024 include PushOwl for push notifications, Omnisend for email and SMS marketing, and EmbedSocial for social proof through Google reviews. These apps can significantly improve conversions by addressing customer hesitations.

What are the top Shopify apps to increase sales?

The top Shopify apps to increase sales include Spin To Win by Secomapp for gamified engagement, UpPromote for affiliate marketing, and Searchanise for smart product search. These apps help improve conversion rates by making the shopping experience smoother and more engaging.


PDG d'EmbedSocial 

Nikola Bojkov est le PDG d'EmbedSocial, un entrepreneur qui transforme les problèmes en produits. Avec plus d'une décennie d'expérience pratique avec les API des médias sociaux, il guide EmbedSocial dans son rôle de partenaire technique pour les PME et les grandes agences, en maximisant l'impact de leur contenu généré par les utilisateurs. EmbedSocial a des bureaux à Skopje, Tokyo et Lisbonne et compte plus de 250 000 utilisateurs.