If you are in the e-commerce industry, you probably know that driving traffic to your Shopify store is just half of the battle.
It’s not even about keeping them more time on your website.
It’s all about making them push as much BUY buttons as possible so their order value is the highest.
Conversion with that highest possible order value is the most wanted goal of all your eCommerce efforts.
But achieving this is a mix of a different combination of efforts. And the removal of friction is probably the most worth strategy.
And a simple as ONE extra click in the purchasing journey can add up a friction that might turn down the customer from entering his credit card details.
Or just an extra second your customer needs to figure out what you offer drastically increases the chances that the customer will get irritated and move on to the next store (your competitor).
To avoid this scenario from happening, you need to optimize your e-commerce store for conversions.
Here are some eCommerce tactics you should consider incorporating into your Shopify store:
- Cart abandonment reminders
- Social proof notifications
- Product testimonials and photo reviews
- Referral program
- Loyalty program with product discounts and coupons
- Personalized product recommendations
- Online store optimized for organic Google search
- Fast page loading speed (the faster – the better)
- Engaging product page formats
- Optimized product search performance
- Effective email marketing strategy
- Pleasant and fast checkout experience
- Upsell & cross-sell opportunities
Luckily, if you use an eCommerce platform like Shopify, you can do much of the above just by installing an app.
The Shopify app store has hundreds of apps to grow your e-commerce store.
At the same time, these apps can address your low engagement, conversion, and bounce rate headaches.
So, which of the apps you should go for?
We tested some of the most popular Shopify apps and summarized our findings below:
Here is a list of the best Shopify apps to grow your conversions in 2020 that proved worth trying:
- Push notifications app by PushOwl
- Verified Reviews app by EmbedSocial
- Social proof app by Fomo
- Personalization app by LimeSpot
- Smart Search & Instant Search by Searchanise
- AMP Product Stories app by ProductStories
- Referral program app by ReferralCandy
- Spin To Win by Secomapp
- Discounted Pricing by Booster Apps
- Shop Pay by Shopify
Continue reading to learn about our experience testing each of these apps.
1. Push notifications app: PushOwl Abandoned Cart Pop‑ups
Free Trial: Forever free
Price: Business Plan starting at $19 per month based on impressions (push notifications delivered)
Best Used For: Cart abandonment recovery, customer retention, upselling products
If you are like most of the Shopify store owners – heavily dependent on your website as a sales channel, you have probably considered that in their hunt to check more items as possible, customers often hop from one brand to another.
The result – they abandon even the best discounts in their cart to look for some other better deals.
And, all that bouncing from your website leaves you with low conversion rates.
Is there anything you can do about this?
Yes, of course!
As email is slowly becoming spammy, setting up a web push notification on my Shopify store seemed like a reasonable alternative.
It grabs the attention of visitors as they arrive on the store and while browsing (without using their email or any other lead details).
So, I dedicated myself to try and install the Abandoned Cart Pop‑ups by PushOwl , a browser-based push notification tool through the Shopify App Store.
Here is my experience.
My main fear was – I am new to push notifications, so I may mess up something or push notifications to the wrong people.
But, once I opened the app, I was surprised to see how simple and intuitive this marketing app is for using.
Actually it is really easy to rely on marketing automation to automate redundant tasks with a push notification campaign. You just select the type of campaign you would like to send (regular or flash sale campaign), segment (subscribers) you would like to send the campaign to, sending options and then, proceed with designing your notifications.
You can choose from the dozens of push notifications types such as discount notifications, abandoned cart reminders, FOMO notification, product promotions, you name it.
The app shows me how the notification would look on Android, Mac, Windows 10, Windows 8, and older so I could clearly see the final output. Great, right?
I decided to go with ‘product promotion’ notifications.
And that’s not it. They have a really simple, yet practical dashboard where you can track your marketing campaign performance like impressions, clicks, and revenue generated.
Cause I am so new to this push notification thing, I decided to contact the CMS and get some basic instructions. Got an instant reply from Rammez, the customer support at PushOwn.
He explained to me that I need to have at least 25 subscribers to my store to get started with the push notifications campaign (people who will tap ‘allow’ on the small prompt asking if they want to subscribe).
So if you ever want to use push notifications for Shopify, here is a summary of my experience with PushOwl Abandoned Cart Pop‑ups and an answer to our main question:
How can push notifications increase your Shopify conversion rate?
- Send abandoned cart reminders that can really bring back customers
- Save time and costs to bring back loyal customers by automating web push notifications such as: price drop, back in stock, shipping, welcome, flash sales
- Up-sell notifications to customers who bought a similar product
- Use smart and automatic campaigns and integrate with other apps to streamline your entire customer notification process
In addition to push notifications, one of the very interesting concepts for enhancing your Shopify apps store towards conversion is using social proof.
Continue reading to find out which are the best apps in this category.
2. Verified Reviews by EmbedSocial
Free Trial: Forever free plan for shops with up to 100 orders/month
Price: Pro plan starting at $9.99 per month for up to 200 review orders included
Best Used For: significantly increase the number of customer reviews and show them. on every product page.
When purchasing a product online, we always have the challenge of not having the physical interaction with it: to inspect, hold, touch, taste or try on the product we want to buy.
So that is why people rely on outside opinions to make our final decisions: 84% of customers trust online product reviews more than they trust commercials.
How can we use this to our advantage?
Here comes the power of social proof and previous customer experiences.
Luckily, there are many different ways we can use social proof to convert visitors into customers.
Customer reviews are considered to be one of the most effective ways to help customers make a decision and feel confident about their choice.
So, in my efforts to show visitors that I am credible and people trust my brand and enjoy buying from my store, I installed the Verified Reviews app by EmbedSocial.
It is a standalone Shopify app that uses AMP technology to help you significantly increase the number of reviews from verified customers.
Furthermore, all these customer reviews will be synced automatically with each product page and displayed in modern reviews widgets.
How can Verified Reviews increase your Shopify conversion rate?
- Automatically remind customers to submit their product reviews and photos via email
- Send interactive AMP emails with product and customer details
- Send product review request form to all previous customers
- Generate previous customer reviews from 3rd parties
- Display collected reviews in modern widgets
- And finally, it boosts trust and provides social proof on your shop that eventually leads to higher sales.
Since customers can sometimes be too busy to write reviews to products they buy, this app stimulates the same web-page-like experience in their inboxes with a responsive AMP email form.
The app sends smart email requests to all the previous customers who are verified by the app as real buyers through the Shopify orders system.
So, the next time a customer purchases something from me, they will automatically receive an email review form straight in their inbox so they can submit their testimonials and product images directly there (no need to login to Shopify neither).
Here is how it looks like:
I can also send the same review email form to all my previous customers or even import existing reviews from 3rd parties in a CSV format. Later on, I can also add them to my store too.
At the same time, to help customers shop with confidence, I can transform those reviews into stunning widgets on my website and customize them to fit my brand design.
And to check out my progress, I take a look at the dashboard that has every insight I need when it comes to email status, reviews collected, widget status, and many more.
When it comes to sales, let’s not forget that every review counts, right?
3. Social proof app by Fomo
Free Trial: 14 days free trial.
Price: Paid plan starting at $19/month for 25K notifications monthly.
Best Used For: displaying instant social proof.
After seeing the value that reviews and push notifications to have, I decided to go one step further.
It was time to tackle the low conversion rate challenge. I needed a tool that will create a sense of urgency for my visitors and show prospective shoppers that other people trust my brand.
As species, we are risk-averse creatures. So, when we see a packed shop, unconsciously we hurry up to enter the place and see what we are eventually missing. But how to apply this in the online world?
To achieve the same effect on my store too, I installed Fomo.
This app that increases conversions with social proof notifications by creating an online equivalent of a busy store that people trust and what to purchase from.
How can Fomo app increase your Shopify conversion rate?
- Displays recent orders, product reviews, newsletter sign-ups and any other customer behaviors on your storefront
- Location detection to show relevant notifications to each of your online store visitors
- Shows live traffic notifications – the current number of people shopping in the store
- Brand friendly theme editor
Although at first, the dashboard seems complicated, once you check the ‘Theme’ option, you will realize how cool this app is. The best part – no coding is required!
I tried it with my latest store orders and this is how it showed up.
As you can see, it’s not an intrusive notification and it pops up really nice.
The Fomo app makes it so easier to see your progress through number lenses with a simple, yet effective dashboard with insights from your impressions, clicks, sales, engagements, conversions, etc.
And thanks to the Fomo integrations with Zapier, Mailchimp, and Instagram, I can even display notifications that include the number of product reviews, newsletter sign-ups, and many more.
4. Personalization recommendations app by LimeSpot
Free Trial: Forever free.
Price: Tier-based pricing based on your store’s monthly revenue.
Best Used For: create personalized recommendations, upsell and cross-sell using AI
Customers feel special when they receive attention from brands (even in email formats as seen above). And one of the best ways to achieve this online is by personalization.
Personalized offers seem like a winning technique to attract new customers and retain old ones.
Why not give it a shot?
I needed an app that delivers personalized shopping experience to my online visitors, so I installed LimeSpot Personalizer by LimeSpot Solutions Inc.
It’s a real-time AI-powered personalized platform that increases conversion rates, customer engagements, and transaction size across different sales channels.
How can LimeSpot Personalizer increase your Shopify conversion rate?
- Real-time product recommendation
- Upsell, cross-sells, you-may-like, post-purchase recommendations across the web, mobile, emails, and ads
- Option to add multiple recommendations on every page you have (blog and 404 pages included)
- A native visual editor that lets you customize the layout, design, content type, and the placement of every recommendation box on each of your pages
- A/B/n testing and site-wide optimization
- Real-time analytics to track your ROI
Once I installed the app and filled all the details the app needs to analyze my products better, Eric, their customer support, welcomed me with this article on how to set up LimeSpot app for the highest customer conversions.
It took me a few minutes to create my first recommendation box on my home page about the most popular items in my store this week.
A comprehensive analytics dashboard comes with the package.
5. Smart Search & Instant Search app by Searchanise
Free Trial:14 days free trial (free plan for up to 25 store items)
Price: Starting at $9/month for catalog size up to 500 items.
Best Used For: advanced search and product suggestions solutions
Another way to optimize your performance and eliminate the chances of your customers leaving without a purchase is to include personalized search suggestions.
So, the next time your customer searches for some item in your store, relevant suggested products will be shown as they browse.
To achieve this, I installed the Smart Search & Instant Search app by Searchanise, an instant and mobile responsive widget that shows the most relevant products in the search bar as my customer’s type.
How can Smart Search & Instant Search app increase your Shopify conversion rate?
- Advanced personalized CDN search with instant suggestions, autocorrection, synonyms, redirects, and stopwords
- Advanced auto filters for relevant search results and collections
- Customizable product labels and recommendation blocks
- Real-time products sync and catalog indexation
Once you install the app, they organize a quick onboarding on how to use the app. They navigate you to check out the following video to see how search suggestions work on your store and set up the basics to have a better understanding of how this marketing app works.
In the meantime, all of the products in your store are being indexed.
You can go to your storefront and start searching for items immediately. And no coding is required – the search results page widget is automatically added to your store.
You have many options available to customize both Instant search and Search results widgets.
Here is what this widget looks like in my store. Really practical, right?
6. AMP Stories app by ProductStories
Free Trial: Forever free for small size Shopify shops with up to 10 active products.
Price: Basic plan for medium size Shopify shops with up to 50 active products starting at $29 per month
Best Used For: increase of traffic and conversions
SEO is a major organic channel to boost Shopify sales. And apps that can help to optimize the products display in Google search results are a must for every e-commerce store.
ProductStories app by EmbedSocial it is designed to do this and much more.
It’s an e-commerce tool that creates AMP versions of product pages, shows your products in familiar Google Story formats, and allows your customers to shop directly from there.
How can ProductStories increase your Shopify conversion rate?
- Shopify product pages convertor in AMP format and in Google Story format
- Fast loading and SEO friendly product pages AMP format (3 times faster than a regular product page)
- Shoppable product story format
- Responsive and fully customizable widget design
As Google considers the AMP format as a credible SEO ranking factor, so once I convert my product pages in AMP Story formats, I can enjoy being positioned on the top of the mobile search results.
But how can I transform my product pages in Story formats? Would I need to do that manually, one by one, understand coding or?
Moreover, the ProductStories app does everything automatically. Once activated it converts all product pages in AMP format and also creates an AMP Google Story format.
And plus, it displays a widget on each product page that when clicked opens a responsive and fully customizable AMP widget.
ProductStories app makes it very easy to monitor results. I can keep track of my growth by analyzing conversions, traffic, and engagement rates.
This app is a ready-to-go solution and a powerful way for every Shopify user like me that wants to stand out from their competitors and boost sales by using the popular Instagram Story format.
It is currently in beta, so feel free to contact the EmbedSocial team for more information.
7. Referral Program by ReferralCandy
Free Trial: 30 days
Price: Premium plan starting at $49 /monthly
Best Used For: automate your referral program, award customers
Another powerful way to increase conversions is by building trust through word of mouth marketing.
And of course, the best recommendations are the ones from your closest friends, right?
Since I am not a fan of cold calling, reaching out to long email lists of prospects, or generating brand-new leads from scratch, to drive my marketing efforts further and reduce the sales budget, I realized I need to focus on those customers who are already satisfied with my products.
I needed a referral program!
My research led me to the Referral Candy Shopify app which had most of the reviews on the Shopify app store which led me to make a decision and give it a try.
So, I gave my imaginary advocates 20% off so they will recommend my products to their friend. (fair enough, right?).
It’s an easy-to-use tool that can automate the referral process, boost sales, and increase customer loyalty and retention using the power of social proof.
This app also makes it very easy to set up ‘Awards’ like free samples or swag, to both, your product advocates and referrals.
To set up the reward for both your advocates and referrals, you need to include the following information: minimum order (in local currency) to receive a referral, coupon expiry, and to which Shopify products this discount will apply (all Shopify products or selected collections).
It took me seconds to do this.
After exploring the app, I decided to automatically invite customers to refer my Store to a friend via email (after they purchased something). This is the referral email they received:
They give you easy-to-fill social media templates to make sure your referral links will stand out in the social media feeds.
If you are data-driven like me, you will find the Referral report section very useful.
All the insights about referrals such as emails sent, email views, purchases by referral customers, social media shares, sales due to referrals, cash rewards paid out, etc. are at your disposal.
As a summary check below my key findings:
How can Referral Candy app increase your Shopify conversion rate?
- Provides ready-to-go themes for crafting referral emails, landing pages, pop-ups.
- Many options to invite customers and promote your referral program (automatically after checkout or manually)
- Templates to promote your referral program on social media
- Referral widgets to display on your store (post-purchase pop-up, embedded sign-up page, cookie consent footer banner, etc.)
They say that those customers who participate in referral programs are much more likely to stay your loyal customer.
Let’s never take that for granted 🙂
8. Spin To Win app by Secomapp
Free Trial: Available
Price: 9.99$/month for a professional plan
Best Used For: grow your email list and customer engagement
If you think that pop-ups are not working for your store, your customers are ignoring them, your lead generation is falling behind and that affects your conversion rates, you might consider the ‘Spin to Win Marketing’ concept and create a spinning wheel for the visitors on your website.
This concept is perfectly incorporated into Spin To Win app by Secomapp.
It’ s a tool that can replace your pop-ups with an exciting wheel game.
Your customers can enter their email address, spin the wheel, and win a prize (discount) and then use it to buy items from your store.
And by keeping your customers engaged like this, you can increase repeat purchases.
How can Spin To Win app increase your Shopify conversion rate?
- Spinning wheel that lets your customers spin and win discounts and prizes in exchange for their email addresses
- Option to use the won discount in your shop directly
- Customizable 10 wheel slices with different Coupon Codes
- Customizable wheel with colors, effects, logo, add a claim, and consent checkboxes
They have a simple and intuitive dashboard to set up your campaign. It is very easy to create and customize 10 wheel slices with different Coupon Codes (unique and valid codes for one time only purchase).
Once I added the spinning wheel on my website and tried it, I got a free shipping coupon.
Next, you should just copy the given coupon. In parallel, while browsing, the coupon will show up as a small widget on the low right corner of your Store so your visitors will be reminded to use it.
If you are still wondering about spinning wheels, I suggest you give it a go. You may never know until you try it, right?
9. Discounted Pricing ‑ Discounts by Booster Apps
Free Trial: 7 days
Price: Basic plan starting at $19.99/month
Best Used For: offering discounted pricing and increase average order value
Speaking of discounts, wouldn’t it be great if a customer can buy in bulk?
To improve customer experience and encourage them to add more items to their cart Discounted Pricing ‑ Discounts by Booster Apps is the Shopify app you should consider.
It’s a really simple app that lets you set up different price tiers and increase sales.
How can Discounted pricing app increase your Shopify conversion rate?
- Set volume discounts across collections and products
- Quantity breaks discounts
- Highly customizable discount campaigns offers
- Use in combination with discount codes
The dashboard is really user-friendly and it allows you to fully create and customize your offer. It took me less than a minute to create my first discount campaign.
I applied a volume discount (buy 2 get 30% off) to some of my latest sweaters.
And this is how it showed on my homepage:
10. Shop Pay by Shopify
Best Used For: improve shop discovery and inventory management
To make all of the purchasing processes a pleasant and fast experience, Shopify recently introduced its latest Shop app. It works like a digital shopping assistant. It remembers your checkout details, tracks your orders, and shipping information.
How can Shop Pay increase your Shopify conversion rate?
- Speed through checkout and offset delivery emissions (at the same time)
- Get real-time delivery updates from cart to home in one place
- Option to upgrade with personal product recommendations from your favorite stores only
You don’t have to worry about a thing – the servers meet the payment compliance standards for vaulting credit card info and everything is encrypted.
The amusing part about this app is that it calculates the carbon that your product delivers releases (based on package weight, transportation method, delivery distance).
Next, the app translates that into the number of trees that we need to protect to eliminate the bad carbon emissions.
Note: You can download the app if you are eligible for Shopify payments, available only to stores in certain countries and regions.
Bonus Shopify Apps
No matter what kind of goods or services you sell online, Shopify is your reliable choice to build a scalable online selling store with remarkable built-in features.
Luckily, the Shopify app store never falls short of hosting thousands of intuitive apps that are simplifying store owners’ lives.
Here are some great bonus apps that you can add to your Shopify store:
- Dropshipping platform: Oberlo
- Affiliate program apps: Refersion
- Print on demand drop shipping: Printful
- Wishlist app: Growave
- Loyalty programs: Swell, Smile.io
- SMS marketing: Privy
Don’t limit yourself to the Shopify apps to do the job for you. Digital marketing strategies like Google ads, Facebook ads, Facebook messenger marketing, retargeting campaigns, search engine optimization, can play a very important role in promoting your e-commerce store.
To wrap up
With rising competition, it’s tough to stand out.
Understanding customers and improving their online shopping experience can be even trickier.
Unlike in a physical location, in the online store, you can guess but may never know the reason behind the cart abandonment.
As an e-commerce business owner, the only thing you can do to increase sales is to test, test, test, and see what works best for our Shopify store.