How to Embed BBB Reviews Widget on Your Website?

While often overlooked, BBB reviews are also very important for your business’s online reputation and SEO local, despite not being as prevalent as Google reviews.

After all, the BBB (Oficina de Buenas Prácticas Comerciales) is a goldmine of Recoge, gestiona y publica contenido generado por usuarios (UGC) that can impress your target customers, who are already searching for it.

So, if and when you display these trusted BBB reviews on your website, you will significantly enhance your credibility and build trust with potential buyers.

Unfortunately, most platforms—including BBB—don’t offer an open API for reviews. That means that you can’t automatically pull in new reviews from BBB.

Thankfully, EmbedSocial can help you manually embed your BBB reviews!

TL;DR: EmbedSocial lets you build powerful, all-in-one review widgets for your websites that showcase your BBB reviews alongside auto-synced Google reviews.

You can easily create a free account to access our free reseñas de Google and start embedding your customer feedback on all your sites.

Plus, you don’t need any coding skills to customize the layout to match your brand, tag products to make reviews shoppable, and improve your SEO with built-in schema.

👉 Start free and get your Google reviews live in under 5 minutes!

Keep on reading to find out how to:

• Manually import Better Business Bureau reviews,
• Combine them with auto-synced Google reviews,
• Customize and publish a single widget that works anywhere,
• Boost SEO with a built-in schema code,
• Make your reviews shoppable (if you’re in e-commerce).

Quick guide: Adding BBB reviews to websites via EmbedSocial

It only takes a few simple steps to create your combined BBB reviews widget:

1. Inscríbete en EmbedSocial
2. Export your BBB reviews
3. Download EmbedSocial’s CSV template
4. Upload your reviews to EmbedSocial
5. As a bonus, connect your Google Business Profile to add Google reviews.
6. Customize your widget design
7. Embed the widget on your website

By the end, you’ll have a dynamic reseñas online widget that will update itself automatically as you receive new Google reviews.

Full guide: How to embed BBB reviews to your website with EmbedSocial?

Here’s a more detailed guide about adding BBB reviews widgets to your website, including all relevant screenshots of the process:

1. Sign up for EmbedSocial

First things first, you should sign up for an EmbedSocial account.

2. Export your BBB reviews

You can either copy and paste your BBB reviews or you can export them in a CSV file.

Conversely, you can use a simple prompt in ChatGPT when using the Agent mode to get and scrape reviews from any website. Here is an example:

3. Download EmbedSocial’s CSV template

To speed up the process, we’ve created a free CSV template that’s pre-formatted with the required columns, such as review_date, review-text, author, stars, etc.

You can copy your reviews into this file, then upload them in seconds.

→ Download the Free CSV Template

4. Upload your reviews to EmbedSocial

In EmbedSocial, go to Add Source → Reseñas de importación and upload your CSV file.

6. Customize your widget design

Choose your layout, tag products (optional), and configure filters or moderation settings.

7. Embed the widget on your website

Copy the embed code and paste it into your website builder of choice. EmbedSocial supports the vast majority of builders, so you can embed the widget on a WordPress website, a Google Sites website, and any other web page on other CMS platforms (Shopify, Webflow, Wix, etc).

⚠️ Nota: BBB reviews require manual import. Only Google reviews sync automatically via API.

Once you are done, you will have successfully embedded your BBB reviews onto a webpage of your choice. Plus, if you were to connect your GBP to EmbedSocial, your widget would include your Google reviews as well, which will sync automatically.

Bonus step: Sync your Google reviews

You can sync your Google reviews in the same widget by adding a new source. To do this:

1. Ir a la sección Fuentes y elija Google como nueva fuente;
2. Conecta tu Google Business Profile to pull all your reviews automatically;
3. Open your BBB widget again, and in the la sección Fuentes tab, tick the new Google source.

That’s it. Remember that the Google source in EmbedSocial will automatically update whenever you receive a new online review on your Google profile.

How to display BBB reviews on your website via different CMS platforms?

The process to embed BBB reviews is straightforward across most website builder platforms, allowing you to display BBB reviews and boost your website’s credibility:

How to display reviews on website built in Shopify?

Here are the steps on how to embed reviews on website built in Shopify

1. Inscríbete para obtener una cuenta EmbedSocal, o si ya tienes una, simplemente inicia sesión.
2. Create a reviews widget and design its look.
3. En el editor de widgets, desplázate a la parte superior izquierda y haz clic enInsertapara copiar el código. 
4. Ahora inicia sesión en Shopifyy ve a la página donde deseas añadir el widget.
5. En el editor de la página, en "Contenido", haz clic en "Incrustar código" y pega el código copiado de EmbedSocial, como se muestra a continuación:

Remember to save any changes you make in Shopify to see all your reviews appear on your Shopify store. This method is much simpler amd is suitable for anyone with basic HTML knowledge.

Más información:

• Tutorial detallado: Cómo incrustar testimonios en Shopify

How to embed reviews in WordPress website?

Here are the steps on how to embed reviews on your WordPress website

You have generated beautiful and positive business reviews, and now it’s time to put these reviews on your WordPress website – we’ve got you covered.

Embed reviews widget with a javascript code

1. Once you create your widget in EmbedSocial go to your WordPress admin page.
2. Inicia sesión en tu cuenta de WordPress y abre la página donde deseas añadir las reseñas.
3. Haz clic en el botón + botón en el nuevo editor y selecciona HTML personalizado para pegar el código del widget;
4. Pulsa "Guardar"cuando hayas terminado.

Watch the video below to help you generate and copy the reviews widget code.

Para más información, consulte el tutorial completo:

Embed reviews to WordPress website →

Once you embed the reviews widget, you can choose from various styling options and display your reviews in a modern web widget—use the grid, carousel, slider, and dark or light options and make your widget fit the best with your website design.

How to add reviews to website built in Squarespace?

Here are the steps on how to add reviews on your Squarespace website

Con el reviews widget for Squarespace helps you embed any reviews on a Squarespace website.

Estos son los pasos para añadir el código del widget en Squarespace:

1. Once you create your widget in EmbedSocial, and have the widget code, just go to your Squarespace website.
2. Accede a tu cuenta de Squarespace y elige la página en la que quieres que aparezcan las reseñas;
3. Pulsa "Añadir nueva sección" y haz clic en 'Añadir bloquedonde desea mostrar el widget;
4. En la lista de bloques, selecciona 'Inserta';
5. Haz clic en el bloque, selecciona Fragmento de código, y haz clic en Integrar datos;

1. 
2. Por último, en el cuadro de código, pega el código de revisión copiado;
3. Asegúrate de guardar y publicar los cambios en Squarespace.

Lee el tutorial completo para incrustar reseñas de Google en Squarespace →

How to embed reviews into Wix website?

Steps to embed reviews on your Wix website.

Añadir Reseñas de Google en tu sitio Wix using the EmbedSocial’s reviews widget is quite straightforward. Just follow these steps:

1. Abre el editor Wix, haz clic en el área donde desea añadir el código y haz clic en el icono + para añadir un nuevo elemento;
2. En el menú desplegable de elementos, haga clic en el elemento Código incrustado y pulse 'Incrustar HTML';
   
3. Haz clic en la opción Introducir código en el área de incrustación y, en la ventana emergente, pega el código de insértacíon generado como se muestra a continuación y haga clic en 'Actualización.'
   

Una vez que haya terminado, el widget se mostrará en el editor inmediatamente.

Lee el tutorial completo sobre cómo incrustar reseñas en Wix →

How to embed reviews widget in HTML website?

To embed reviews on your HTML website, follow the steps below.

To embed any reviews on your HTML website using EmbedSocial, follow these steps:

1. In EmbedSocial, create a reviews widget. Customize it to match your website’s style, adjusting elements like colors and fonts.
2. Haz clic en el botónInsertaen la esquina superior izquierda de EmbedSocial y copia el código de inserción proporcionado.
3. Abre el archivo HTML de tu sitio web, que puede ser una página nueva o una ya existente, y pega el código de incrustación de EmbedSocial copiado donde quieras que se muestren las opiniones.

How to embed reviews on your Webflow website?

Here are the steps on how to put reviews on website built with Webflow

1. After creating the widget in EmbedSocial, click the ‘Inserta‘ tab and copy the JavaScript code.
2. Inicia sesión en su cuenta Webflow.
3. Vaya a la vista de edición de su sitio web dentro de Webflow.
4. Elija Añadir elemento en Webflow y seleccione el elemento "Integrar".
5. In the input field of the ‘Embed’ element, paste the copied EmbedSocial’s code

To learn all the steps, follow the full tutorial on how to embed reviews in Webflow.

Más información:

• Detailied Tutirial: Cómo incrustar testimonios en Webflow

How to add reviews to website on the PageCloud platform?

Para incrustar reseñas de Google en tu sitio web PageCloud, sigue los pasos que se indican a continuación.

1. After setting up your widget in EmbedSocial, go to the ‘Inserta‘ tab and copy the provided code.
2. Conéctese a su Pagecloud cuenta.
3. Selecciona la página específica de tu sitio web PageCloud en la que quieres que se muestre el widget.
4. En la vista de edición de la página elegida, vaya al menú y seleccione 'Aplicaciones.'
5. En las opciones, seleccione la opción 'Inserta'.
6. Paste the EmbedSocial code into the provided field and click ‘OKpara completar el proceso.

Embed reviews in Pagecloud detailed tutorial.  

How to embed reviews on your Google Sites website?

Here is how to display reviews on Google Sites website:

1. Once you create the reviews widget in EmbedSocial, in the editor click the Inserta y copia el código de inserción.
2. Accede a tu cuenta de Google Sites.
3. Navegue hasta la página en la que desea incrustar el widget.
4. Utiliza el botón 'Inserteen Google Sites para seleccionar la sección del widget
   
5. Elige 'Insertadel menú y pegue el código copiado en el cuadro de diálogo.
6. Haz click enSiguientey despuésInserte' para finalizar la incrustación.

Embed reviews in Google Sites full tutorial.

How to embed reviews in Notion?

Para integrar reseñas de Google en tu sitio web de Notion, sigue los pasos que se indican a continuación.

Notion accepts all different kinds of integrations, and this one is no different. To embed reviews in Notion, follow these steps:

En primer lugar, vaya a su editor de widgets de Reviews para obtener las URL de los widgets.

1. Ir a la Inserta pulse el botón Códigos iFrame
2. En la ventana emergente, pulsa URL y haz clic en Copiar URL.

Siguiente, conéctate a Notion, abra la página en la que desea mostrar las reseñas de Google y siga estos pasos:

1. Escriba el /embed y, en la lista desplegable, elija el comando Incrustar enlace.
2. Pegue la URL y haga clic en el enlace Incrustar para incrustar reseñas de Google en Notion.

El widget aparecerá en segundos y podrás publicar libremente esta página.

Más información:

• Cómo incrustar testimonios en Notion

How to embed reviews widget in Elementor?

Elementor es un CMS o constructor de páginas para sitios web WordPress. Es muy robusto y la gente lo utiliza para crear sitios web personalizados en WordPress.

To add a reviews widget in Elementor is simple in 3 steps.

1. Log in and navigate to the edit page where you want to add the reviews.
2. Una vez que abras el editor de Elementor de la página, sólo tienes que ir al panel de la izquierda e ir a Widgets.
3. En el panel de búsqueda, escriba HTML y haga clic en el widget HTML de la lista.
   
4. Por último, en el campo de código HTML, sólo tienes que pegar el código del widget, como se muestra a continuación.
   

Una vez que actualice o publicar la página el widget aparecerá en vivo en la página.

Más información:

• Cómo incrustar testimonios en Elementor

Why embed online reviews on your website?

Embedding customer reviews directly on your website can significantly boost your brand’s credibility and conversions. Here are some additional benefits:

• Build instant trust with new visitors—seeing real customer experiences helps establish authenticity right away;
• Showcase social proof in the right context—placing reviews near products or CTAs can positively influence buying decisions;
• Mejorar SEO local with fresh content—embedded reviews often update dynamically, which adds keyword-rich content to your pages;
• Reduce bounce rates and keep users engaged—visitors stay longer when they see relevant, relatable testimonials;
• Drive more reviews on BBB itself—highlighting them on your site encourages others to leave feedback there too.

Acuérdate: Your customers are reading about your products and services across multiple platforms—not just Google. But, you can always combine Google reviews (which update automatically) with feedback from any other platform into the same widget.

This setup allows you to centralize your social proof and control your brand’s narrative in one place, while showcasing positive experiences from real customers.

How to find the perfect reviews widget template?

EmbedSocial offers a variety of pre-designed revisar plantillas de widgets to suit the needs of every business and their unique styles:

When selecting a template, consider how it will display reviews on your website. It should seamlessly blend with your website’s overall look and feel.

At the end of the day, you want a review widget that is visually appealing, easy to read, and mobile-friendly, so it looks great on any device.

That way, you enhance customer satisfaction, strengthen your online reputation, and make it easier for visitors to trust your business.

Where to embed BBB reviews on your website?

Placing reviews in the right spots on your webpages can maximize their trust and influence key customer decisions. Here are the best areas to consider:

• Página de inicio—immediately builds trust by showcasing credibility as soon as visitors land;
• Páginas de productos o servicios—reinforces buying decisions with relevant, real-life social proof;
• Página dedicada a los testimonios—serves as the main hub of all your positive reviews;
• About page—adds authenticity and reinforces your commitment to customer satisfaction;
• Checkout or pricing pages—gives hesitant buyers the final nudge to buy from you.

You always have to think about how El CGU influye en el proceso de toma de decisiones del consumidor, as this type of content is innately trustworthy since it comes from your customers.

Best practices to optimize your review widget

Start with Google reviews—they’re fast, automated, and SEO-friendly. Then, you can mix in strong BBB reviews with detail, ratings, or user photos.

Also, you can tag each review with products to create a widget shoppable UGC that showcases your best feedback (you can use filters to hide irrelevant reviews).

Finally, always preview the layout on both desktop and mobile to ensure the widget looks great on any and all devices, as it can boost both trust and conversions.

Features overview of the EmbedSocial reviews widget

Explore the key features that make the EmbedSocial reviews widget a powerful tool for showcasing reseñas de los clientes en cualquier sitio web.

Feature name	What it does?
Multi-source widgets	Combine reviews from BBB, Google, Zillow reviews, eBay reviews, Yelp reviews, Etsy reviews, Knot reviews, Tripadvisor reviews, Avvo reviews, and more.
Manual import support	Upload reviews via CSV or paste for platforms without public APIs.
Google reviews auto-sync	Automatically sync new reviews from Google every 24 hours.
AI-powered reviews summary	Use AI to summarize long reviews for quick skimming.
Etiquetado de productos	Tag reviews with products to create shoppable widgets.
Custom layouts	Choose from grid, carousel, floating badge, and more.
Diseño adaptado al móvil	Optimized display across all screen sizes.
Review moderation tools	Approve, hide, or highlight specific reviews for effective review management.
Built-in schema markup	Widgets come with SEO-rich schema to improve Google search results.
Custom branding options	Match widget design to your site and remove branding on paid plans.
Embed anywhere	Works with all CMS platforms and existing website builders.
Cuadro de mandos analítico	Track widget views, clicks, and user engagement.

How to optimize your embedded reviews for SEO?

To get the most out of your embedded BBB reviews, you must optimize them for SEO. We offer several SEO features built into the widget system—making it easy to improve your website’s visibility while showcasing customer feedback. Here’s how to do it:

• Use keyword-rich review content – encourage customers to write reviews that naturally include product names, locations, or service keywords relevant to your business.
• Activate built-in schema markup – all EmbedSocial widgets automatically include structured data (JSON-LD), which helps search engines understand your reviews and display rich snippets—like star ratings—in search results.
• Keep widgets lightweight and fast – EmbedSocial widgets are optimized for speed. A fast-loading review section improves user experience and positively impacts Core Web Vitals and SEO rankings.
• Ensure reviews are crawlable – unlike iframe-based tools, EmbedSocial’s widgets are SEO-friendly and allow search engines to index the actual review text. This ensures that the content contributes to your search performance.

These SEO enhancements can significantly improve how your website ranks and appears in search results, which will ultimately increase your traffic, improve click-through rates, and build long-term credibility in search.

Strategies for e-commerce and local businesses

For e-commerce and local businesses, embedding online reviews on websites builds trust and drives more conversions. Here are some strategies to maximize your results:

• Mostrar reseñas positivas – highlight your best reviews, along with feedback from Google, Yelp, and TripAdvisor, directly on your WordPress page or online store. This social proof reassures new customers and encourages them to take action.
• Encourage review requests –after a purchase or service, prompt customers to leave reviews on your website or social media pages. More reviews mean more content to display and greater customer satisfaction.
• Diversify your sources – use your embed code to showcase reviews from multiple platforms—BBB, Yelp, TripAdvisor, and more—on key pages. This comprehensive approach builds a stronger online reputation and appeals to a wider audience.
• Optimize for conversions –place your reviews widget in high-visibility areas, such as product pages, checkout pages, or your homepage, to influence buying decisions and drive more customers to complete their purchase.
• Potenciar el SEO local –displaying reviews on your website can improve your local SEO by increasing trust and relevance in local search results.

By implementing these strategies, your business can leverage online reviews to enhance trust, improve your online reputation, and boost sales, regardless of business type.

Conclusion: Boost your business by showing your reviews today!

Manually importing BBB reviews and combining them with Google reviews gives you:

• More customer trust,
• Better search visibility,
• Fully controlled presentation.

Then, once you embed them on your website, you’ll show your visitors that others have had great experiences, and that they can expect the same.

It’s one of the easiest ways to turn website visitors into loyal buyers, as social proof works behind the scenes to reduce doubt and encourage action at every step.

Con herramientas como EmbedSocial, embedding reviews takes just a few clicks. You don’t need to code or hire a developer—just connect, customize, and publish.

FAQs about embedding BBB reviews on your website

Can I automatically embed BBB reviews?

No. BBB reviews must be uploaded manually (CSV or paste). This is due to platform limitations.

How are Google reviews handled?

Google reviews sync automatically every 24 hours via the official Google API when connected.

Can I mix reviews from different platforms in one widget?

Yes! Combine BBB, Google, Facebook, Yelp, and more in a single review widget.

What’s the correct format for uploading reviews via CSV?

Use: review_text, author, stars, date. The date must be formatted as YYYY-MM-DD.

Can I make reviews shoppable?

Yes. Use product tagging in the editor to turn your review widget into a mini product feed.

Will this work on any website?

Yes. You can embed the widget anywhere that accepts HTML—including WordPress, Shopify, Squarespace, and even a Google Sites page.

How does embedding BBB reviews impact customer trust?

Displaying trusted third-party reviews, such as BBB reviews, can significantly increase customer trust in your business.

What are common issues when embedding BBB reviews widgets?

Embedding BBB reviews on your website is a powerful tool to establish trust and drive conversions, but sometimes the process isn’t as smooth as you’d like. Here are some common issues you might encounter—and how to fix them:

Testing before publishing – always preview your embed code on an existing page before adding it to your main site. This helps catch any display issues.

HTML code not working – double-check your embed code for typos or missing tags. Even a small error can prevent your reviews widget from displaying.

Widget not displaying correctly – if your reviews widget looks off or doesn’t appear at all, try adjusting the widget’s settings or consult your website builder’s support resources.

Custom HTML issues – some website pages or builders may restrict custom HTML. In these cases, opt for a user-friendly widget solution, such as EmbedSocial’s.