Google Business Profile Categories

Google Business Profile (formerly Google My Business) categories help your business appear in the Local 3-Pack, Google Maps, and relevant local search results. Choosing the right categories increases your visibility and helps potential customers discover your services faster.

When creating or optimizing your profile, you can select:

1 Primary Category – Your main business type (e.g., “Dentist”)
Up to 9 Secondary Categories – Additional services (e.g., “Cosmetic Dentist”, “Emergency Dental Service”)
With 4,051 categories available as of March 2025, Google continues to update this list regularly.

You can choose one primary category and up to nine secondary categories. The primary category has the most weight in how you appear in search, so choose carefully.

The right categories improve your Google Maps rankings, help you show up for relevant local searches, and increase foot traffic, calls, and conversions.

This tool uses an up-to-date database of all official Google Business Profile categories. You can:

– Search by keyword or business type
– Get AI-generated suggestions based on your description
– See what categories competitors are using in your area

Choose the closest general category, then use secondary categories to reflect more specific services or offerings. You can also refine your business description for better suggestions.

Choose a primary category that reflects your main service, and use secondary categories to describe additional offerings. Focus on what’s most profitable, searched often, and aligned with your business goals.

To pick the best categories:

1. Start with your core service
2. Choose based on profitability and local search demand
3. Analyze your top competitors’ categories
4. Avoid unrelated or duplicate categories
5. Review and update categories every few months as your business evolves.

Pro tip: Check the categories of your direct competitors.