How to Embed Facebook Reviews on Any Website Automatically

Online reputation is one of the top 3 assets that we all need to nurture.

The way a company discovers, generates, understands, and responds to reviews, ratings, and comments about its products, services, and the company overall, will differentiate them as a winner or a loser.

You agree, right?! Customer feedback is a serious asset that you will need to find a way to manage. It is fundamental to building power with users and nurturing their trust.

Most companies ask the most engaged customers to send them a few kind words they will later display on a website.

“We’ve done that too but realized that these testimonials or reviews are not a fixed content and we can not just rely on 3 testimonials that will forever slide on our website.” – Nikola Bojkov, CEO at EmbedSocial

We want a new testimonial every single day.

And the best place to get these testimonials is …. you guessed it = Facebook!

The Facebook platform allows us to generate these reviews and dynamically display them on a website.

In the following text, you can read how you can do this manually or automatically using tools like EmbedReviews.

If you need the quick steps, here is how to embed Facebook reviews with EmbedReviews: (Below, you will find these steps in more detail and screenshots)

1. Log in to EmbedReviews
2. Connect your Facebook account
3. Generate your Facebook reviews in a widget
4. And copy/paste the provided code on your website

And this is the result:

Additionally, in an epic guide to Facebook Reviews that we recently published, we explained how to activate Facebook reviews on your Facebook page and what you can do to make the most out of them.

To use these websites and get the user-generated content to help you convert on your web store, we suggest you display the Facebook reviews on your website.

Two methods will help you manually and automatically embed Facebook reviews on a website with a plugin.

Here is how to do this manually:

Steps to embed Facebook reviews on a website (manually)

If you have a few reviews on Facebook and you want to embed them one by one without any customization, you can do this by following these steps:

1. Navigate to the Facebook reviews section on your Facebook Page;

This is the link: https://www.facebook.com/(yourfacebookpage)/reviews

2. Choose the Facebook review that you want to embed, click on the top right three dots icon and choose ‘Embed’

3. In the Embed post screen, you will see the code, and in the preview section, you can see how the widget will appear on your website to get the code click ‘Copy Code’

4. Go to your website HTML or CMS (WordPress, Joomla, Drupal) editor and paste that code.

That’s it! Here is an example of the review I manually embedded from our Facebook Page.

Now, I will show you how to embed Facebook Reviews on any website automatically, with the help of a plugin that will give you bigger flexibility to customize and analyze your Facebook reviews:

Steps to embed Facebook reviews on a website (automatically)

It’s very simple and easy!

You do not need any coding skills.

We’ve built an embeddable Facebook reviews widget that can display your Facebook Page reviews on any website. It literally generates all your customers’ reviews on Facebook and stores them in your EmbedReviews account.

To start, log in to your EmbedReviews account, and If you still don’t have an account, go ahead and start a free trial.

Below are the steps to embed Facebook Reviews on a website:

Step 1: Once you log in, you will be redirected to the “Sources” where you select “Facebook Page” as a source

Step 2: Next, click ‘Connect Facebook account’ to add your Facebook account and allow the required permissions to pull the reviews in EmbedSocial.

Here is what the Facebook permission dialog looks like. Click Continue to allow EmbedSocial to generate all the reviews in seconds.

Step 3. Once you connect with Facebook, the system will list all the Facebook pages you manage. Here select the one you want to pull reviews from and click on ‘Next‘

4. On the last step, choose a pre-built reviews widget or click to create a widget from scratch. You can choose a grid, slider, or table layout.

Note: The system will immediately generate the Facebook reviews from the selected page, and you will be navigated to the reviews widget editor (shown below).

Step 5. Customize the widget by using some of the customization settings. And once you are ready to display the widget on your website, copy the top-left code and paste it into your website body section.

That’s it.

Once you add the code, the system will automatically display the Facebook reviews widget on your website.

Customize the Facebook reviews widget

The EmbedReviews plugin has advanced options that will help you to customize the look of the Facebook Reviews embedded on your website.

Here are the options:

• Choose the layout template: Grid, Slider, Page, Table, Popup
• Choose star color
• Filter reviews by a number of stars, date
• Show a limited number of reviews
• Sort by likes, comments, and rating
• Add widget title and change its color and size
• Fully customize it with custom CSS

Once you customize the look of your Facebook reviews widget, you can embed it on any website.

Embed Facebook reviews on a WordPress website

To embed the Facebook reviews on your WordPress website, you must copy-paste one code line. No coding skills are required.

So, copy the code that is displayed above the settings bar.

Open your WordPress post text editor and paste the code. Click ‘Publish’, and you will see your reviews widget in action.

Embedded Facebook reviews widget demo

Here is a sample slider widget of the reviews published on our Facebook page and displayed here in this blog post by using EmbedReviews. To browse more Facebook reviews widgets, check the Templates demos.

That’s it. Simple and in seconds.

Feel free to contact us for any questions about the reviews on Facebook or if you have any feedback.

Key Takeaways

Here are the key takeaways on why a business need to embed Facebook reviews on its website:

1. Increased credibility and trust: Embedding Facebook reviews on a website can help increase credibility and trust among potential customers by providing social proof of the business’s reputation.
2. Improved search engine optimization: Including reviews on a website can also help improve search engine optimization (SEO) by providing fresh, relevant content for search engines to index.
3. Increased engagement: Embedding Facebook reviews can also increase engagement on a website by providing a way for customers to interact with the business and leave their reviews.
4. Increased conversion rates: Reviews can also help increase conversion rates by providing potential customers with the information they need to purchase.
5. Cost-effective marketing: Incorporating reviews on the website is a cost-effective way to market your business, as it does not require any additional advertising expenses.