How to Embed Instagram Hashtag Feed on Your Website

In this tutorial we will show you how to use EmbedFeed to generated posts tagged with a specific Instagram hashtag and create social media feed for your website.

instagram hashtag feed tutorial

The EmbedFeed platform generates and displays photos and posts from various social media platforms, including Instagram. It is one of the best tools for user-generated content with the ability to collect Instagram posts and embed Instagram feeds on any website, with a simple HTML code.

With this option, you are able to type in an Instagram hashtag, generate a feed with Instagram content published with that particular hashtag and get a custom HTML code that you can easily embed onto your website building platform.

In this tutorial, we will show you all the steps on how to generate and embed Instagram hashtag feeds on your website.

Step 1: Generate posts published with a specific Instagram hashtag

First, you need to log into your EmbedFeed account and follow the steps below:

1. Go to ‘Sources’, click ‘Add new source’ and choose ‘Instagram’

Create new social media source

2. Choose Instagram as a source

Choose Instagram as a source

3. Next, choose the ‘Instagram #Hashtags’ option, type the hashtag and click ‘Next’

write an Instagram hashtag

4. The system will generate the feed and in the final step, just click ‘Create feed’ to view the entire feed.

instagram feed layout

Once you submit your specific hashtags, your Instagram feed will be created and you will see a variety of customization options to make sure the feed fits your website design.

Next, follow the steps to add an Instagram hashtag feed to your website

Step 2: Add the Instagram hashtag feed code on your website

Once you finish the above steps, you will be redirected to the widget page where you will find the embeddable code. The code is placed at the top right position of the page. (as shown below).

code to embed instagram feed

To embed it into your website, just copy this code and paste it into your website body section – the position where you want the album to appear.

If you have a WordPress website, you can use shortcodes to embed the Instagram Hashtag feed.

To get the shortcode for your feed, click in Find CMS instructions (below the widget code), and in the popup click WordPress, and in the tab, you will find the widget shortcode.

WordPress code for instagram hashtag feed

To display the widget on your website just copy the shortcode and paste it into the shortcode box in the WordPress editor.

How to embed Instagram hashtag feed from multiple hashtags?

If you are wondering how to create a larger social media wall that will showcase posts tagged with different hashtags then you are lucky – as EmbedFeed can do this easily.

In the third step described above, just enter a few more hashtags that you will separate with a comma and continue with the rest of the steps.

Once you create the widget, it will show posts that contain either of the hashtags you specified in the setup.

That’s it.

Instagram hashtag feeds are one of the best social proof widgets that will help you to improve user engagement, convert your website traffic to customers, and increase your online sales.

And the best is that the Instagram feed widget auto-updates, so every time you get a new post for a specific hashtag, the feed will refresh automatically.


FYI: Embed Instagram widget automatically with the social media aggregator and UGC platform by EmbedSocial. Click below to try it for free:

embed Instagram feed

Embed Instagram widget on your website automatically!

Try EmbedFeed and display Instagram content from your feed, mentions, or hashtags on your website.

All PRO features | Cancel any time.


CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.