Turn social data into actionable business insights

Monitor, analyze, and understand your social media performance with an AI-powered social media insights tool that drives real business results.

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Book a demo today

Loved by 300,000+ big and small brands. World-famous and local

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Why do you need a
social media insights tool?

Via EmbedSocial, you get all the social listening insights needed to build a full picture of your and your competitor’s online performance—what people say, how they feel, and what’s driving engagement.

Spot hidden trends early

Maximize the impact of your best posts, mentions, and customer content by giving them a second life across different platforms and campaigns.

Align with your audience’s mindset

No need to reinvent every post. Use real audience feedback and performance to guide your next move—fast and with less guesswork.

Back your strategy with real-world data

Support decisions with insights pulled straight from live social conversations whether you’re building a new product, adjusting positioning, or preparing a pitch.

Key social insights features

Everything you need to understand who’s talking, what they’re saying, and how it impacts your brand. From real-time dashboards to emotion-rich sentiment analysis, these social insights help you cut through the noise and act on the conversations that shape your market.

Dashboard
A live command center for conversation tracking

Visualize trends, peaks, and brand moments in real time.

The dashboard gives you a full overview of current social activity, including top mentions, engagement spikes, and trending topics, so you never miss a shift in public interest.

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Content filters
Focus on the insights that matter

Apply filters by date, keyword, platform, post type, account, and more to zero in on the most relevant conversations.

Whether you’re researching a campaign, brand, or competitor, filters help you find precise, actionable insight fast.

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Top data
Surface the most influential creators and content

Identify which creators, posts, and hashtags are driving attention in your space.

Use this data to understand narrative momentum, spot brand advocates, or prepare better outreach and content strategies.

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Brand sentiment
Measure public emotion at scale

Quickly assess whether conversations are positive, negative, or neutral – and track how sentiment changes over time.

Ideal for gauging brand health, campaign impact, or potential crises before they go public.

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Export-ready insights
Share and act on insights across your organization

Easily export data visualizations, filtered results, or full reports into tools like Notion, Slack, HubSpot, or decks.

Make your findings accessible to sales, marketing, leadership, or client teams instantly.

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Who benefits from social media insights?

Social insights are provided to teams that make decisions based on what customers, markets, and competitors are saying right now.

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Marketing agencies

Provide clients with comprehensive social media reports and prove campaign ROI with detailed analytics and insights.

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E-commerce brands

Track product mentions, monitor customer sentiment, and identify trending products to optimize inventory and marketing.

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Enterprise companies

Monitor brand reputation across multiple locations and departments with enterprise-grade analytics and reporting.

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More advanced features

Not just a widget, but an all-in-one solution for all your user-generated content and reviews.

Import multiple sources

Pull UGC automatically from Instagram, YouTube, TikTok, LinkedIn, and more—plus upload your own content manually.

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Auto-sync

Seamlessly sync content in real time using official API integrations with platforms like Instagram, YouTube, Google, and more.

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Multi-account support

Manage social listening across all your brands or clients from one centralized dashboard.

AI enrichment (soon)

The system scores and organizes posts by importance, based on sentiment or keyword triggers, so you can focus on what matters and take action faster.

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Localization with AI

Use the 10+ languages to localize the widgets and activate the AI caption translator to translate captions in the chosen language automatically.

Organize content with tags

Filter content by platform, media type, keywords, tags, and even performance. Organize posts into tag-based folders for easy access and reuse.

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Analytics & reports

Insights on which source collects the most UGC with export options in CSV for in-depth analysis.

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Multi-filtering

Filter by platform, keyword, sentiment, media type, account, or date—perfect for campaign tracking or competitor monitoring.

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Moderation

Hand-pick or set up bulk filters based on keywords, media type or date filters to approve or reject specific customer content.

All features included. * No contracts.

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How do social insights work?

With just a few inputs, you’ll start surfacing the key moments, people, and patterns shaping your brand narrative in real time:

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Step 1: Define what to track:

Add brand names, competitor keywords, hashtags, or product-related terms. The platform instantly begins listening across social media.

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Step 2: Filter and analyze the data:

Use advanced filters to drill into platforms, sentiment, authors, and timeframes. Spot spikes, themes, and top content at a glance.

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Step 3: Export and share insights:

Send curated insights or full reports to your team, CRM, or dashboard tools—so everyone can act on what’s happening right now.

Manual vs. EmbedSocial

Official API integrations

$ $$$+ .00

Without EmbedSocial

  • Manual data tracking
  • Limited platform data
  • Guesswork on engagement drivers
  • No audience sentiment analysis
$ 99 .00starting at

With EmbedSocial

  • Auto insights from content
  • Insights from X, Instagram, TikTok, more
  • Clear metrics on what content performs
  • Built-in sentiment analytics

Join 300,000+ brands worldwide who use EmbedSocial to simplify and scale their social listening efforts. Book a demo

Ready to unlock real-time social insights?

Start your 7-day free trial today. Track brand mentions, capture customer feedback, and turn conversations into conversions, all in one powerful social listening tool.

$99.00month

Start with the basic plan, and upgrade as your business grows.

7-day free trial. All features included. No contracts

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Official API integrations

EmbedSocial has official API integrations with all major social media networks.

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Fast-loading widgets

We design interactive social media widgets that load fast on your website.

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Risk-free

If it’s not for you, just cancel with no hidden costs or fees.

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Dedicated support

Just click the bottom left chat icon, and our team will assist you in real time.

What our users are saying:

Author

TrovaTrip increased booking conversion rates by 12% with customer testimonials in just 4 weeks

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Nick Poggi
TrovaTrip
Author

The team at Embed Social is so easy to work with. They are very quick to respond to any special requests and fast to implement account changes. Aside from the great customer service, their products are also very easy to use and offer a lot of freedom that you can’t get with other similar products. Definitely recommend.

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Ryan Hazlewood
Developer
Author

EmbedSocial allows us to showcase social media content on our web pages in a way that’s both functional and vibrant. Their library of social feed designs integrates seamlessly with our existing components and is easy to use for page editors of all skill levels.

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Zanna Ollove
Boston College
Author

The experience with EmbedSocial has been amazing. We’re always looking for ways to leverage our time, so finding a product to keep our reviews fresh automatically was a no-brainer.

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Brooks Hitzfield
Seven Sons
Author

It has been pretty simple to display social proof with EmbedReviews, and their team has been great in assisting with technical implementation.

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Eric Hnatov
Industrious
Author

We are spending half of what we previously did for our last review manager, and getting 100x more out of it! I honestly am amazed at what we are getting for the price. I wish we had switched to EmbedReviews years ago.

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Kodi Duncan
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FAQs about our social media insights tool

Have a specific question about using EmbedSocial’s social listening tool? Check the FAQ section below or click the bottom-right chat icon to talk with us.

They are data-based observations about brand mentions, trends, engagement, and sentiment across social media.
Yes. Reports can be exported in one click and shared with your team.
You’ll get metrics on mentions, hashtags, sentiment shifts, post types, creator performance, and platform breakdowns.
They update in near real-time as soon as new content is detected.
Via official APIs from Instagram, TikTok, and X, and processed in real time.
No. You can analyze hashtags, creators, competitors, and more.
Yes, EmbedSocial offers sentiment trend charts for any keyword or tag.
Yes. Use advanced filters to segment insights however you like.
No. Insights are auto-generated, visualized, and ready to use.
Marketing teams, brand strategists, and agencies tracking campaign impact.