Discover top authors and creators
Identify key voices shaping the conversation in your market. Learn what your audience, influencers, and competitors are focused on right now.
Discover what your audience wants on social media
Uncover real, unfiltered customer opinions and emerging trends by tapping into organic conversations happening right now.
Start a free trial. * All features included.
Loved by 400,000+ big and small brands. World-famous and local
Why is social listening a modern market research tool?
$$$$+.00
Without EmbedSocial
- Manually scroll platforms
- Sift through noisy data
- No content rights management
- Build UGC manually
- Use 3 to 4 tools
With EmbedSocial
$49.00starting at
- Track mentions via APIs (Instagram, TikTok, X, YouTube, Google reviews)
- Filter by intent, sentiment, and keyword relevance
- Request & monitor UGC usage rights automatically
- Turn approved UGC into shoppable widgets for clients
- One dashboard to monitor, reply, analyze & report
Need help? Schedule demo
Aggregate conversations across your niche
Track industry terms, competitor brands, and customer pain points to build a live focus group on demand.
Analytics
Analyze conversation patterns & themes
Spot trending topics and consumer themes
Understand which topics, keywords, and hashtags are gaining traction, so you can align product development and messaging with real market interest.
Sentiment analysis
Track how customers feel about trends, products, or categories. Use emotional insights to guide product features, positioning, and marketing tone.
UGC Rights Management
Collect public opinion at scale
Save and request usage rights for customer quotes, reviews, or content to support internal research and trend decks.
Publishing
Test content resonance
Publish different types of messaging and monitor how well they match current sentiment or hot-button topics.
Export
Export insights and share with your team or research platform
Easily export social listening insights, trend data, and customer feedback into platforms like Notion, Airtable, or your preferred research database. Streamline collaboration across departments and make data-driven decisions with a clear, unified view of your target audience and industry movements.
Browse more use cases
Brand monitoring
Track brand mentions across channels to identify patterns, gauge audience perception, and surface emerging market expectations in real time.
Lead generation
Use social listening to identify qualified leads actively discussing your niche, products, or competitors, and convert them into customers.
Influencer discovery
Spot creators who influence your target demographics organically and use their voice as a proxy to understand shifting consumer interests.
Competitor tracking
Monitor competitor launches, campaigns, and audience reactions to benchmark your brand and identify whitespace opportunities.
More advanced features
Not just a widget. All-in-one solution for all your online reviews
Multiple sources + Import
Consolidate lead signals from Instagram, YouTube, TikTok, LinkedIn, and more. Plus, upload your own offline lead lists or customer data for a complete view.
Auto-sync
Never miss a hot lead. Get real-time updates via official API integrations, ensuring you can engage prospects at the peak of their interest.
Multi-account support
Efficiently manage lead generation efforts across all your brands, clients, or sales team members from one centralized dashboard.
AI enrichment (soon)
Let AI prioritize your hottest leads. The system will score and organize posts by purchase intent, sentiment, and keyword triggers, so your sales team can focus on high-probability conversions.
Social Inbox (soon)
Respond to DMs and comments directly from your lead dashboard, streamlining communication and speeding up the sales cycle.
Organize content with Tags
Segment leads by platform, media type, keywords, tags, or even buying stage. Create custom folders for targeted campaigns and personalized follow-ups.
Analytics & Reports
Understand which sources and content generate the most qualified leads. Export data for in-depth analysis and optimize your lead generation strategy.
Multi-filtering
Zero in on specific lead segments by filtering by platform, keyword, sentiment, media type, account, or date, perfect for niche targeting or campaign-specific lead capture.
Moderation
Ensure your web widgets are clean and relevant. Hand-pick content or set up bulk filters to approve or reject posts, maintaining data quality for your website sales efforts.
Social media search
Advanced search and filters for social content
Quickly locate the most relevant content by using powerful search and filtering tools. Filter results to find conversations that matter most to your goals and team workflows by:
- Keyword
- Media type
- Post date
- Social source
Your roadmap to better customer and market understanding
These steps help you listen to your audience, spot trends, and make smarter product and marketing decisions.
Step 1: Track your market keywords
Add keywords tied to your product category, customer problems, competitor names, and cultural shifts.
Step 2: Analyze themes and sentiment
See what's trending and how people feel about it, across platforms and audience segments.
Step 3: Share findings and act
Build reports, inform creative direction, or support product tweaks with real customer language and feedback.
EmbedSocial MCP + AI
Turn collected social mentions into AI-powered insights
After collecting social media mentions in EmbedSocial, you can also connect the EmbedSocial MCP to Claude or ChatGPT and ask it to analyze the conversations for you.
Analytics
Export Threads sentiment analysis into Google Sheets
Using the EmbedSocial MCP, pull Threads mentions from [source] for the last 30 days. Analyze sentiment as positive, negative, or neutral, group recurring themes, quote one example post for each theme, and export the results into a Google Sheet.
Open in
Content
Turn Threads audience topics into a content calendar
Using the EmbedSocial MCP, pull the highest-engagement Threads posts from [source] for [niche/keyword]. Identify recurring audience topics, questions, complaints, and formats that are working. Turn them into a 4-week content calendar in Google Sheets with post ideas, angles, hooks, and suggested posting dates.
Open in
Analytics
Export Instagram product feedback into Google Sheets
Using the EmbedSocial MCP, pull Instagram mentions and UGC posts from [source]. Extract product feedback, complaints, feature requests, recurring questions, and praise. Group the feedback by theme, count how often each theme appears, include example posts, and export the results into Google Sheets.
Open in
Analytics
Analyze TikTok mentions by market in Google Sheets
Using the EmbedSocial MCP, pull TikTok mentions from [source]. Analyze the posts by market or language where possible. For each market, summarize mention volume, sentiment, top themes, top posts, and recommended actions. Export the results into Google Sheets.
Open in
Competitor tracking resources
Explore social listening use cases, automations, and guides for competitor analysis.
Other social listening use cases
Browse social listening workflows for specific business goals.
Competitor analysis automations
Compare competitor activity across social channels and reporting tools.
Competitor analysis guides
Learn practical approaches to competitor analysis and social media benchmarking.
Ready to turn social conversations into market insights?
Start your 7-day free trial today and uncover what your audience really wants.
$49.00/ month
Start with the basic plan, and upgrade as your business grows.
- Aggregate conversations across your niche
- Spot trending topics and consumer themes
- Sentiment analysis across platforms
- Export insights to Notion, Airtable, or your DB
- One live focus group on demand
Official API integrations
EmbedSocial has official API integrations with all major social media networks.
Fast-loading widgets
We design interactive social media widgets that load fast on your website.
Risk-free
If it’s not for you, cancel or request to delete your account.
Dedicated support team
Just click the bottom left chat icon, and our team will assist you in real-time.
What our users are saying:
4.9/5(202)TrovaTrip increased booking conversion rates by 12% with customer testimonials in just 4 weeks
The team at Embed Social is so easy to work with. They are very quick to respond to any special requests and fast to implement account changes. Aside from the great customer service, their products are also very easy to use and offer a lot of freedom that you can’t get with other similar products. Definitely recommend.
EmbedSocial allows us to showcase social media content on our web pages in a way that’s both functional and vibrant. Their library of social feed designs integrates seamlessly with our existing components and is easy to use for page editors of all skill levels.
The experience with EmbedSocial has been amazing. We’re always looking for ways to leverage our time, so finding a product to keep our reviews fresh automatically was a no-brainer.
What I like best about EmbedSocial is how effortlessly it pulls in and displays social media content in one place. It saves me hours of manual work and keeps my website looking dynamic and fresh.
Alex and other EmbedSocial staff who have worked with me over this time are always so incredibly responsive and genuinely care about my business.
I love how intuitive EmbedSocial has been to use and the support Embed offers to help you utilize the software. I had a proactive Customer Success Manager who offered meetings, a trial extension then fantastic customer service in troubleshooting an additional account I started in error.
EmbedSocial has streamlined the review process for us. It’s user-friendly, looks great on our site, and adds instant trust.
It works exceptionally well and offers great customization options and filters. So far, it has proven to be an excellent widget with many useful features. Highly recommended.
EmbedSocial looks great on our website. Plus it's easy to setup and use. You can customize the widget directly through their platform so no custom coding really necessary.
The perfect tool to showcase your customer stories. Helps you in getting the word out in the best and most economical way. The dashboard is easy to use and the support team is always available to offer any kind of help that's required.
One of the standout features of EmbedSocial is its user-friendly interface, which makes it easy for users of all technical levels to navigate and utilize its capabilities. The platform offers a seamless way to aggregate social media content and display it on websites, which is particularly helpful for enhancing engagement and showcasing user-generated content.
Being part of a 100% volunteer run 501(c)(3) you can only imagine the technology help we need... EmbedSocial has made it easy to keep our adoptable pets up to date not only on social media but our website too!
The most helpful thing about EmbedSocial is the convenience of accessing my social media feeds for my website. I had issues with connecting to my social media sites and EmbedSocial Customer Service was quick to help me figure out the issue and resolve it.
Antonia was my support person on an issue I was having and she was AMAZING. I use a lot of online tools and she stuck with me the entire time and followed up to make sure everything was good.
Discover what your audience
really wants.
Use EmbedSocial's social listening for market research to aggregate conversations across your niche, track trending topics and sentiment, and turn real customer opinions into a live focus group on demand.
Start free trial. * All features included.