Stay on top of every tag and trend
Get notified the moment someone mentions your brand, so you never miss an opportunity to engage or respond.
Track tons of Instagram mentions automatically and hands-free
Track hashtags, mentions, Reels, and Stories in real time. Reuse UGC, request rights, and analyze Instagram content like never before.
All features included. Setup in 2 minutes.
Loved by 400,000+ big and small brands. World-famous and local
Why monitor Instagram hashtags and mentions?
Get insights into your brand's presence on Instagram to understand your customers and provide what they need.
Turn UGC into content gold
From hashtags in Reels to Story mentions, discover what people are saying and turn it into high-performing, rights-cleared content.
Track performance across the funnel
Understand what content drives the most engagement, which creators move the needle, and how sentiment shifts across posts.
Complete Instagram social listening suite
From tracking brand mentions and hashtags to reposting UGC and analyzing content performance, gain complete visibility into how your brand shows up on social media.
Instagram API integration
Official Instagram API for real-time monitoring
EmbedSocial connects directly to Instagram's official API to monitor brand mentions, Reels, hashtag campaigns, reviews, and UGC videos, all in real time. No scraping, no manual work, and no delays. Your team gets a continuous stream of fresh content and insights, ready to tag, repost, or analyze, the moment it goes live on Instagram.
Tags
Organize your content your way
Apply custom tags to every mention, review, or UGC post by product, influencer, campaign, or location. With smarter tagging, your team can filter and find exactly what they need, fast. Whether you're building a testimonial library, managing launches, or tracking influencer content, tagging makes every piece of content searchable and actionable.
Instagram reposting
Turn real customer love into scroll-stopping content
Found a glowing review, influencer mention, or viral post? With EmbedSocial, you can instantly repost standout UGC discovered through social listening across Instagram, TikTok, or Google and transform everyday mentions into branded content that builds trust, drives clicks, and fuels conversions. Discover > Approve > Repost, all in one workflow.
UGC rights requests
Secure usage rights with a single click
Reach out to users directly for republishing permission via comments or DMs. Track requests, approvals, and ensure your content is fully rights-cleared.
Instagram insights
Track trends, uncover sentiment, and spot what's driving engagement
Go beyond vanity metrics. With EmbedSocial's Instagram listening insights, you'll see the real conversations shaping your brand, from top-performing hashtags to trending sentiment, post types, and key contributors. Whether you're tracking a campaign, competitor, or influencer mention, our dashboard gives you the clarity to act fast and smart.
Instagram social listening use cases
From campaign tracking to customer care and trend discovery, explore real-world ways social listening powers smarter decisions on Instagram.
Influencer discovery
Monitor branded mentions, hashtags, and tagged posts to assess how influencers are performing to identify top creators and ensure their content aligns with your goals.
Market research
Discover what customers are saying in comments, mentions, and Stories. Track positive and negative trends to improve products and address issues.
Trend and content discovery
Surface viral content that drives engagement in your niche. Use these insights to fuel your content calendar and ride the momentum on Instagram.
More advanced features
Not just a widget, but an all-in-one solution for all your UGC.
Multiple sources + import
Pull UGC automatically from Instagram, YouTube, TikTok, LinkedIn, and more, plus upload your own content manually.
Auto-sync
Seamlessly sync content in real time using official API integrations with platforms like Instagram, YouTube, Google, and more.
Multi-account support
Manage social listening across all your brands or clients from one centralized dashboard.
AI enrichment (soon)
The system scores and organizes posts by importance, based on sentiment, or keyword triggers, so you can focus on what matters and take action faster.
Social inbox (soon)
Manage all Instagram DMs and comments in one place.
Organize content with tags
Filter content by platform, media type, keywords, tags, and even performance. Organize posts into tag-based folders for easy access and reuse.
Analytics & reports
Insights on which source collects the most UGC with export options in CSV for in-depth analysis.
Multi-filtering
Filter by platform, keyword, sentiment, media type, account, or date, perfect for campaign tracking or competitor monitoring.
Moderation
Hand-pick or set up bulk filters based on keywords, media type or date filters to approve or reject specific customer content.
How does Instagram social listening work?
From hashtag tracking to actionable insights, see how easy it is to get started with Instagram listening using EmbedSocial:
Step 1: Connect your brand or hashtag sources
Sync your Instagram accounts and define what you want to track. EmbedSocial begins aggregating content in real time via Instagram's official API.
Step 2: Monitor, filter, and analyze posts
Use smart filters to narrow by keyword, sentiment, post type, or influencer handle. Instantly uncover audience sentiment, trending content, or user feedback.
Step 3: Take action or export your insights
Reply to comments, repost UGC, request content rights, or export insights for team reports and strategy decks.
Ready to track every Instagram mention?
Start your 7-day free trial today and turn Instagram conversations into conversions.
$
99.00
month
Start with the basic plan, and upgrade as your business grows.
- ✓ Stay on top of every tag and trend
- ✓ Turn UGC into content gold
- ✓ Track performance across the funnel
- ✓ Multi-account support
- ✓ Analytics & reports
Official API integrations
EmbedSocial has official API integrations with all major social media networks.
Fast-loading widgets
We design interactive social media widgets that load fast on your website.
Risk-free
If it’s not for you, cancel or request to delete your account.
Dedicated support team
Just click the bottom left chat icon, and our team will assist you in real-time.
What our users are saying:
4.9/5 (202) TrovaTrip increased booking conversion rates by 12% with customer testimonials in just 4 weeks
Nick Poggi
TrovaTrip
The team at Embed Social is so easy to work with. They are very quick to respond to any special requests and fast to implement account changes. Aside from the great customer service, their products are also very easy to use and offer a lot of freedom that you can’t get with other similar products. Definitely recommend.
Ryan Hazlewood
Developer
EmbedSocial allows us to showcase social media content on our web pages in a way that’s both functional and vibrant. Their library of social feed designs integrates seamlessly with our existing components and is easy to use for page editors of all skill levels.
Zanna Ollove
Boston College
The experience with EmbedSocial has been amazing. We’re always looking for ways to leverage our time, so finding a product to keep our reviews fresh automatically was a no-brainer.
Brooks Hitzfield
Seven Sons
Track every Instagram
mention in real time.
Use EmbedSocial's Instagram social listening to monitor hashtags, mentions, Reels, and Stories through the official API, then reuse UGC, request rights, and turn conversations into conversions.
Start free trial. * All features included.