Spot content before it goes viral
Creators don't always @ your brand. With EmbedSocial, you can track content using hashtags too, ensuring you never miss a relevant video.
YouTube Social Listening Tool for Brand-First Marketers
Track the videos, creators, and conversations that shape your brand's presence on YouTube. Capture insights from YouTube content in your niche.
✔️ All features included. ✔️ Setup in 2 minutes.
What is a YouTube social listening tool? A YouTube social listening tool finds videos about your brand, products or campaigns so you can analyze and reuse them. EmbedSocial collects YouTube videos published under the hashtags you track and videos matching your keywords, alongside channels and playlists you add. Content syncs every 24 hours. Hashtag and keyword sources start on Pro Plus at $49/month (20% off yearly), with a 7-day free trial.
Loved by 400,000+ big and small brands. World-famous and local
Why monitor your brand on YouTube?
Because people don't just talk about your brand, they might film it.
Find creators who already love your brand
Discover micro and macro influencers already posting about your products. Build authentic creator partnerships based on real advocacy, not cold outreach.
Find content worth reusing
Source a steady flow of relevant UGC from YouTube creators. Use it to fuel your own campaigns, repurpose in ads, or showcase on your website without expensive production required.
Your complete YouTube monitoring and social listening suite
Turn YouTube's endless stream of content into structured, actionable insight.
YouTube API integration
Monitor videos tagged with specific hashtags
Never ever miss a YouTube video that uses your branded hashtag. Aggregate videos from specific hashtags at scale, thanks to our connection to YouTube's official API. Fast, stable, and 100% compliant.
Tags
Organize content by creators, hashtags, or topics
Automatically collect YouTube content using hashtags and organize it with custom tags inside your EmbedSocial dashboard. Easily search and filter content by creator, campaign, or theme, making it simple to group influencer mentions, track product launches, or compare competitor strategies.
Alerts
Find videos that mention your brand by keyword
Get alerts when your content appears in themed playlists like "Best Skincare of 2025" or "Top SaaS Tools." Spot recurring trends, partner shoutouts, or comparison placements. Coming soon
Hashtag-based insights
Capture every video under a trending tag
Track campaign hashtags or industry keywords to see how content performs. Monitor reach, video themes, and audience engagement with each hashtag feed.
YouTube analytics
Instantly see which words define your brand on YouTube
EmbedSocial automatically analyzes all videos collected via hashtags and gives you a clear summary of the top keywords, hashtags, and phrases mentioned across titles and descriptions. No spreadsheets. No guesswork. Just answers.
Use cases for YouTube social listening
From creator discovery to product insight, here's how marketers use it.
Creator discovery
Spot rising YouTubers mentioning your brand or product niche before your competitors do.
Market research
Review video tutorials, unboxings, and walkthroughs to surface bugs, praise, or feature requests.
Brand monitoring
Your brand name might not be in the title, but it's in the conversation. Track videos, hashtags, and playlists where your product is featured, reviewed, or casually mentioned.
Competitive analysis
Monitor how audiences respond to competing products in creator content. Compare tone and volume to fine-tune your positioning.
More advanced features
Not just a widget, but an all-in-one solution for all your UGC.
Multiple sources + import
Pull UGC automatically from Instagram, YouTube, TikTok, LinkedIn, and more, plus upload your own content manually.
Auto-sync
Seamlessly sync content in real time using official API integrations with platforms like Instagram, YouTube, Google, and more.
Multi-account support
Manage social listening across all your brands or clients from one centralized dashboard.
AI enrichment (soon)
The system scores and organizes posts by importance, based on sentiment, or keyword triggers, so you can focus on what matters and take action faster.
Social inbox (soon)
Manage all Instagram DMs and comments in one place.
Organize content with tags
Filter content by platform, media type, keywords, tags, and even performance. Organize posts into tag-based folders for easy access and reuse.
Analytics & reports
Insights on which source collects the most UGC with export options in CSV for in-depth analysis.
Multi-filtering
Filter by platform, keyword, sentiment, media type, account, or date, perfect for campaign tracking or competitor monitoring.
Moderation
Hand-pick or set up bulk filters based on keywords, media type or date filters to approve or reject specific customer content.
How does YouTube social listening work?
YouTube hashtag monitoring is on Pro Plus or higher. Fast setup. Real results. Zero scraping. Just a few simple steps.
Step 1: Choose what to track
Select whether to monitor a channel, playlist, or hashtag, or combine all three.
Step 2: Let EmbedSocial collect the data
We fetch videos and metadata directly from the YouTube API and organize them in one dashboard.
Step 3: Act on what you find
Export reports, spot UGC worth reposting, reach out to creators, or analyze sentiment to guide your next campaign.
EmbedSocial MCP + AI
Turn collected social mentions into AI-powered insights
After collecting social media mentions in EmbedSocial, you can also connect the EmbedSocial MCP to Claude or ChatGPT and ask it to analyze the conversations for you.
Analytics
Analyze Threads mentions with Claude
Using the EmbedSocial MCP, pull Threads mentions from [source] and summarize topics, sentiment, standout posts, and recommended responses.
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Content
Automate Instagram product mention tracking in Google Sheets
Find Instagram media in my EmbedSocial feeds mentioning [product keyword] from the last 30 days. Add the post URL, creator, date, caption summary, sentiment, and recommended action to a Google Sheet.
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Analytics
Analyze Google reviews with review sentiment analysis in Claude
Using the EmbedSocial MCP, pull recent Google reviews from [source] and analyze sentiment, recurring themes, complaints, praise, and recommended actions.
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Analytics
Build monthly Threads listening reports in Gamma
Using the EmbedSocial MCP, pull this month's Threads posts from [source]. Create a monthly listening report with mention volume, sentiment breakdown, top posts, recurring themes, risks, opportunities, and recommendations for next month. Format the output as a Gamma-ready report outline with slide titles and short slide copy.
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Ready to track every YouTube mention?
Start your 7-day free trial today and turn YouTube conversations into conversions.
$49.00/ month
Start with the basic plan, and upgrade as your business grows.
- Spot content before it goes viral
- Find creators who already love your brand
- Find content worth reusing
- Multi-account support
- Analytics & reports
Official API integrations
EmbedSocial has official API integrations with all major social media networks.
Fast-loading widgets
We design interactive social media widgets that load fast on your website.
Risk-free
If it’s not for you, cancel or request to delete your account.
Dedicated support team
Just click the bottom left chat icon, and our team will assist you in real-time.
What our users are saying:
4.9/5(202)TrovaTrip increased booking conversion rates by 12% with customer testimonials in just 4 weeks
The team at Embed Social is so easy to work with. They are very quick to respond to any special requests and fast to implement account changes. Aside from the great customer service, their products are also very easy to use and offer a lot of freedom that you can’t get with other similar products. Definitely recommend.
EmbedSocial allows us to showcase social media content on our web pages in a way that’s both functional and vibrant. Their library of social feed designs integrates seamlessly with our existing components and is easy to use for page editors of all skill levels.
The experience with EmbedSocial has been amazing. We’re always looking for ways to leverage our time, so finding a product to keep our reviews fresh automatically was a no-brainer.
What I like best about EmbedSocial is how effortlessly it pulls in and displays social media content in one place. It saves me hours of manual work and keeps my website looking dynamic and fresh.
Alex and other EmbedSocial staff who have worked with me over this time are always so incredibly responsive and genuinely care about my business.
I love how intuitive EmbedSocial has been to use and the support Embed offers to help you utilize the software. I had a proactive Customer Success Manager who offered meetings, a trial extension then fantastic customer service in troubleshooting an additional account I started in error.
EmbedSocial has streamlined the review process for us. It’s user-friendly, looks great on our site, and adds instant trust.
It works exceptionally well and offers great customization options and filters. So far, it has proven to be an excellent widget with many useful features. Highly recommended.
EmbedSocial looks great on our website. Plus it's easy to setup and use. You can customize the widget directly through their platform so no custom coding really necessary.
The perfect tool to showcase your customer stories. Helps you in getting the word out in the best and most economical way. The dashboard is easy to use and the support team is always available to offer any kind of help that's required.
One of the standout features of EmbedSocial is its user-friendly interface, which makes it easy for users of all technical levels to navigate and utilize its capabilities. The platform offers a seamless way to aggregate social media content and display it on websites, which is particularly helpful for enhancing engagement and showcasing user-generated content.
Being part of a 100% volunteer run 501(c)(3) you can only imagine the technology help we need... EmbedSocial has made it easy to keep our adoptable pets up to date not only on social media but our website too!
The most helpful thing about EmbedSocial is the convenience of accessing my social media feeds for my website. I had issues with connecting to my social media sites and EmbedSocial Customer Service was quick to help me figure out the issue and resolve it.
Antonia was my support person on an issue I was having and she was AMAZING. I use a lot of online tools and she stuck with me the entire time and followed up to make sure everything was good.
Questions about YouTube social listening
YouTube social listening tool: what does it track?
EmbedSocial tracks YouTube through three source types: hashtags (videos published under a tag) and keywords (videos matching your words), both on Pro Plus at $49/month, plus channels and playlists (Pro). Content updates every 24 hours, and each hashtag, keyword or channel counts as one source. Paid plans include a 7-day free trial.
Which plan do I need for YouTube monitoring?
Channel, playlist, video, Shorts and live sources start on Pro. Hashtag and keyword sources start on Pro Plus. Compare plans
Find every YouTube video
that talks about your brand.
Use EmbedSocial's YouTube social listening to track videos, creators, and hashtags in your niche, discover advocates already filming you, and source UGC worth reusing.
Start free trial. * All features included.